How to sell on Facebook Marketplace the most effective?

Selling online on Facebook Marketplace has become a trend chosen by small businesses. This platform facilitates the connection between buyers and sellers, allowing them to showcase and promote their products and services for free. Facebook users can buy or sell products directly on the platform without leaving the site. In today’s article, let’s learn about how to sell on Facebook Marketplace.

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What is Facebook Marketplace?

Facebook Marketplace is an integrated feature, which was launched on 2016, designed to support users in conducting direct online business on the platform. It is considered as a mini e-commerce platform or online marketplace that provides a space for buying, selling, and exchanging goods on Facebook, bringing convenience to both sellers and buyers.

Here, sellers can post their products, and buyers can easily search for items according to their needs. They can communicate and exchange information about prices and place orders effortlessly.

Further, this feature allows users to engage in transactions, exchanges, and communication with people in the same local area. However, payment arrangements are agreed upon by the two parties and do not adhere to any Facebook terms.

Currently, Facebook Marketplace is available for users on all compatible operating systems, catering to individuals aged 18 and above. Whether you are an online business or an individual, you can sell on Facebook Marketplace as long as you have a Facebook account and understand how to sell on it.

How Facebook Marketplace works?

Unlike the Facebook Shop feature, users do not engage in any transactions on Facebook Marketplace. This Facebook marketing feature is suitable for users who buy products from sellers. Both parties will communicate, negotiate the location, and arrange payment methods. The operational mechanism of the buying and selling process on Facebook Marketplace is as follows:

Sellers create a product listing with images, descriptions, and suggested prices on Facebook Marketplace. When potential customers see a product they are interested in, they click the “Ask for details” button. Sellers and buyers can then start chatting with each other through Facebook Messenger.

Next, sellers and buyers then exchange, negotiate, and come to an agreement on the location for product pickup and the payment method. Both parties may meet in person to exchange and make the payment for the product.

>>>See more: What is Remarketing Facebook

Why should you sell on Facebook Marketplace?

If you are looking for an effective and fee-free online selling platform, Facebook Marketplace is the perfect choice. The benefits you gain from selling on Facebook Marketplace include:

Posting is straightforward, whether a professional seller or someone with minimal experience, can do it. The platform does not limit the number of items users can post. Which simplify the buying and selling process.

Sellers do not have to join groups, run interactive ads, or manage a Fanpage. With Marketplace, you can quickly, easily, and cost-effectively post your items for sale.

Also, it’s easy to reach many potential customers when they are searching for products. Facebook suggests items near the buyer’s location, Therefore, you can connect with potential customers in proximity, making product transportation more convenient.

Moreover, when selling on Facebook Marketplace, you can negotiate prices, payment methods, delivery,.. directly with the buyer. There’s no need to adhere to platform payment regulations, allowing for more reasonable pricing.

Additonally, Facebook Marketplace helps promote products and introduce your business brand to potential customers quickly and completely free of charge. Customers can compare prices and product quality from various stores to make suitable choices.

If you have ideas for introducing or launching a new product, Facebook Marketplace is a fast and cost-free way to do so. Simply create a new product listing with attractive images and descriptions.

Besides, sellers can easily list products on Marketplace, and they automatically appear for potential customers when they search. This way, you can learn about customer experiences and their feedback on the products.

Using Marketplace makes it easier for businesses to explore and discover your brand. It enhances brand awareness, product visibility, and boosts online sales.

How to sell on Facebook Marketplace?

Before we dive into how to sell on Facebook Marketplace, let’s explore how to post sales on this platform.

What do you need to prepare before posting on the Marketplace?

To create an attractive and engaging sales post on Facebook Marketplace that draws in your target customers, you need to prepare the followings:

Create a trust personal Facebook Page

If you want to post sales on Facebook or Marketplace, you need to build trust with your audience. By developing a profile on Facebook, you help potential buyers feel more confident about their purchasing decisions. Because when customers like a product in your post, they often visit the seller’s personal page to assess their credibility.

Therefore, before posting sales on Facebook Marketplace, you should update your personal Facebook page information. Your profile should have clear personal information, real photos, and publicly share positive content. It should also mention your sales posts and customer reviews.

Make sure the images are attractive

Product images are the first thing that attracts your target customers, prompting viewers to learn more about the product. Therefore, when you post sales on Facebook Marketplace, take clear, and realistic photos of your products. You can apply some photography tips for your sales posts as follows:

Choose a suitable camera device with a high resolution, at least 12MP. Additionally, you might want to use a tripod to stabilize your phone, preventing blurry images.

Arrange the photo layout according to the 1/3 rule or choose a position that highlights the product,…

Find the right photo angle: close-ups, overall shots, basic eye-level angles,… Also, pay attention to showing every aspect of the product through images comprehensively.

Join groups

One thing you need to prepare when posting sales on Facebook Marketplace is joining groups. Groups on Facebook with a large number of participants can help you reach many potential customers.

However, to achieve the best results, join groups related to your business field. Only then can you reach customers who are genuinely interested in your products.

Steps to post sales on Facebook Marketplace

After preparing all the material, you can post sales on Facebook Marketplace by following these steps:

Access Facebook Marketplace or follow this link: http://www.facebook.com/marketplace. Next, click on “+ Create New Listing” on the left side of the screen. A new window will appear with several options: Item for sale, Vehicle for sale, Property for rent or sale, Job opening. Choose the appropriate option based on what you are selling.

Next, complete the product information, including photos, product name, price, select relevant product category, product condition, add tags, specify location, indicate available quantity, choose delivery method, and specify delivery fees…

After completing all the information, click on “Publish” to list your first product on Facebook Marketplace. If customers show interest and inquire about the product, you can interact with them through Messenger. At this point, both parties can negotiate the price, delivery method, and delivery time…

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How to effectively sell on Facebook Marketplace?

Market research and product study

You can sell any product within the categories suggested by Facebook. However, depending on the preferences and needs of customers in different regions and countries you should focus on a suitable product category. Thoroughly research this before posting on Facebook Marketplace.

Additionally, you should learn the platform’s policies, as Marketplace currently regulates adherence to a Commerce Policy consisting of 25 strictly prohibited groups and 2 restricted groups.

Design high-quality images, and videos

Images and videos are crucial in attracting target customers to click on your sales post and prompt them to take action. Therefore, to increase orders and improve sales, invest in high-quality product images and videos. You should choose well-lit locations for photography or video shooting and select appropriate backgrounds.

Use highly searched keywords

SEO is not only beneficial for bloggers or website owners; it is also essential when selling on Facebook Marketplace. To have your product appear in search results and reach more potential customers, use relevant keywords in the product description.

Publicize the best price of the product

Customers always want quality products at affordable prices. Therefore, disclose the best price of the product to attract potential customers. In some cases, you may choose to hide the product price and tailor it based on customer inquiries.

Add hashtags to product description

Many people posting sales on Facebook Marketplace are unaware of the benefits of adding hashtags. Using hashtags helps increase the visibility of your product and brand to customers quickly. Customers also find you more easily when searching for keywords with hashtags. However, avoid excessive use of hashtags.

Run Marketplace posts ads

In addition to posting sales, you can run ads on Marketplace posts. Advertising your listings on Marketplace provides more opportunities to reach a broader audience and enhances interaction and product recognition.

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Enhance selling skills

After attracting target customers to click on your sales post on Marketplace, the decision for customers to make a purchase depends on your selling skills.

If you want to advise and convince customers to buy the product, be well-informed about relevant product information such as price, product details, delivery methods, payment methods, returns,… Respond promptly and attentively to customer inquiries.

Use sales supporting tools

To compete with the numerous online sellers on Facebook Marketplace, you have to focus on investing in images and sales post content as well as on honing your consultation and selling skills. Further, you should pay attention to software that supports sales, order management, and customer care.

Now, you can boost your sales for your business unit by applying effective selling techniques on Facebook Marketplace. With detailed guidance, it is hoped that you will understand and successfully deploy to develop your business.

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