Currently, online business on Facebook is becoming more and more popular. Compared to selling on Fanpage, many people choose to sell on personal Facebook pages. What are the outstanding advantages of this business model? How do we deal effectively? In today’s article, Optimal Agency will answer this question in detail and share how to sell on personal Facebook to get many orders. Check it out now!
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Why should you sell on personal Facebook?
For those who are new to online business, using a personal Facebook account to sell is a wise choice compared to Facebook. This form of business has many outstanding advantages as follows:
Higher trust than Fanpage
When selling on personal Facebook, customers can know who you are through the personal information fully updated on the Profile. Moreover, you can use your personal Facebook account to connect and interact with friends, relatives, colleagues or build social relationships, etc. Therefore, posting sales posts on your personal Facebook will bring more trust than on Fanpage. When you build trust with customers when using a real account from the beginning, it will increase the rate of successful closing orders.
Increase customer access
Because you use your reputation to ensure the quality of products and services and attract friends and relatives first. This will increase the trust and interaction for your Facebook account, helping to attract many new target customers. Sales posts posted on your personal Facebook will be prioritized for display compared to Fanpages or Community Groups.
A special feature of personal Facebook is that you can join Facebook groups. Here you can interact with partners and potential customers who have the same needs and interests in the type of products and services you can provide.
If you know how to sell on your personal Facebook, you will gain an advantage in reaching your target customers because the number of people accessing your posts can be 3 to 4 times higher than Fanpage and Group. Businesses will save time and advertising costs while increasing the opportunity to reach more potential customers.
Save advertising costs
You don’t need to run ads, you can still sell for free with your personal Facebook account. In particular, your account allows you to proactively make friends with your target customers. Each personal Facebook account will be allowed to make friends with up to 5,000 people. When you have 10 personal accounts, post information related to your business products and services on those accounts. Thus, every day you can promote products and services to many people and reach 50,000 customers completely free. When your Facebook friends are satisfied with your products and services, they will introduce them to many other potential customers. At that time, you can reach more people to help increase interactions, and conversion rates to orders, increase profits, and optimize costs.
In addition, selling on personal Facebook also creates freedom in purchasing processes such as payment, delivery, return, and other policies. Because buyers and sellers will agree with each other, without being interfered with by Facebook or any third party.
Instructions on how to sell on personal Facebook effectively
Optimize personal Facebook pages for sales
To sell on personal Facebook, you need to build a reputable and quality account. Therefore, optimizing your personal Facebook page is very important to determine business efficiency:
- Ensure your personal Facebook account used for sales is active for at least 3 – 6 months. At the same time, update and display your full personal information and contact methods.
- You should update your profile picture to a real photo to increase credibility. For the cover photo, you should use a product photo or brand logo.
- Create a featured news album and post the products you are selling.
- Pin links to your online shopping channels such as Lazada, TikTok, Shopee, etc. to your personal Facebook page.
- Set your friend list to Only Me mode to avoid competitors stealing customer information.
- Conduct regular live sales to increase Newsfeed recognition and increase customer trust.
Reaching the target audience
You can approach the target audience in many ways, but the simplest is to go to Groups and Fanpages. When you are a member of a Group, people in the group will know you and when you send a friend request, they will accept it faster. In addition to doing it manually, you can go to that group, select Members, and click a series of Make Friends buttons and you’re done.
For Fanpages, find posts running ads and then click on the number of likes to make friends. Some Fanpages use automatic software for seeding, so use the software to scan the fan UID of that page to automatically make friends.
In addition, you can also find Hot Facebook, accounts living in the areas you want, then go to their Friends section and make friends. This method only applies to accounts that have their friends set to public.
Turn your target audience into friends
If you want potential customers to easily accept your friend request, invest time and effort. Specifically, with Groups, you need to actively interact so that when you make friends, the acceptance rate will be higher. Depending on the target audience you want to reach, there will be different ways to add them to your friend list. After successfully making friends, each account will have about 3,000 friends, then switch to suggesting friends to each other. Then you will have quality accounts and start selling on your personal Facebook.
Enable the sales feature for posts
Posting sales on your personal Facebook is very simple if you take advantage of the Marketplace feature. First, log in to your Facebook account, select Marketplace, and click Sell. Next, choose a topic that is suitable for your business products. Next, fill in all the information about the photo, product name, price, product description, etc. Please provide the information briefly, concisely, and completely.
You can enable the sales feature for the post by posting a status on your page with the content Price 1$ in the view mode Only me. Then, Facebook will understand that you are selling a product for 1$. At this time, Facebook will display a notification with the content “Enable the sales feature for this post to attract more attention and easily post to more groups”. Then, you enable the sales feature on your personal Facebook.
Next, edit the information including price, quantity, and description, … with sharp illustrations and then switch to Public view mode and Post. If you want to post the post to multiple groups at the same time to increase the ability to reach customers, click on the Post to More Places option.
How to post sales on personal Facebook
After having a certain number of followers and enabling the sales feature for posts on Facebook. You can start posting sales on your page. Make sure the posted content provides useful information and solutions for customers and diversify the content of the posts. You need to plan in detail for each specific post each week and month to ensure consistency in the posting schedule.
When posting sales on personal Facebook, you need to optimize the post image and update trends regularly. Besides, choose the appropriate posting time frame. To do that, you need to carefully research the target audience and choose the Golden hour for posting on Facebook with the most reach.
Secrets to selling on personal Facebook with many orders
You can refer to some of the following ways to sell on personal Facebook to increase orders, explode sales, and maximize profits:
Choose the right product
Choosing the right product is one of the effective ways to sell on personal Facebook. Instead of selling products with low conversion rates, you should choose products with high purchase rates on Facebook such as food, cosmetics, and fashion. You can sell these products continuously in large quantities, with a quick payback period.
Analyze the target audience
Before creating sales post content, you should research and analyze the target audience to build appropriate content. If you skip this step, your post will not achieve the desired effect and waste a lot of time and effort.
Don’t post too many product posts
Posting too many product posts in one day on your personal Facebook will make your friends and followers feel uncomfortable and bothered. Therefore, instead of focusing too much on product and service promotion posts, you should post related posts such as tips or tricks,… providing useful information to customers.
Actively interact with customers
If you want to attract more target customers, you can add more promotions, incentives, organize mini gifts, etc. to your posts to increase followers and friends. In addition, you can join groups and comment to attract new customers. To increase the likelihood of your personal Facebook posts being displayed, you should actively interact with customers. By replying to messages and comments, you can effectively take care of and retain customers.
Livestream sales on personal Facebook
A trend that many online businesses apply is Livestream sales on Facebook. This way of selling allows sellers to interact directly with buyers. At the same time, it helps buyers see real images of the product and they will feel more secure and confident when buying. When performing Livestream, you need to fully prepare filming equipment, scripts, and backgrounds and set up suitable shooting angles.
Many people have succeeded in applying sales methods on personal Facebook to increase sales, and business profits and optimize costs effectively. Through the content we have shared above, you can take advantage of personal Facebook to develop your business.
Please see more:
- How to create a business Fanpage quickly and simply
- Steps to create fanpage content effective for businesses
- Mistakes to avoid in Fanpage content management
Frequently asked questions
If you only intend to do small business, selling on your personal Facebook is the top choice, so you don’t have to spend a lot of time and effort building a personal brand. But if you want to do long-term, professional business, then you should build a long-term brand, then you should choose Fanpage. Selling on your page only brings short-term effectiveness, while Fanpage is the real stable, long-term solution.
To enable the selling feature on your personal Facebook page, go to your personal Facebook page, write $1 in the status line, then click the share button or the Post button. Next, click the Enable button to enable the selling feature on your page for your post. Next, enter the sales content that needs to be advertised according to specific requirements and insert more photos to attract more interaction.
At the bottom of the article, click on the Post to More Place button next to the groups you are participating in. When posting to groups, will help you introduce your products to more people. Next, choose the appropriate group to post the article. Then you will sell on the Facebook groups in which you are present. However, not all Facebook accounts can enable the sales feature.
