In an era where every second is a race for attention, sending mass messages on a Facebook Fanpage has become the “highway” for businesses to reach customers quickly, concisely, and accurately. The year 2025 unlocks new tools and features, allowing us to transmit messages to thousands of people in just a few clicks, while still ensuring personalization and compliance with Meta’s policies.
This article by Optimal Agency will guide you into the “control room” of mass messaging, where every operation is optimized to help sellers, Fanpage owners, and marketers accelerate communication effectiveness, customer care, and strongly drive conversion. Let’s explore from A to Z how to send mass messages on Facebook Fanpage, yet safe and effective messaging strategy in 2025.
When did Facebook launch mass messaging on Fanpages?
To understand how to send mass messages on Facebook Fanpage effectively in 2025, we first need to look back at when Facebook started opening the door for this feature. For those managing Fanpages or advertisers who frequently handle customer care via Messenger, knowing the feature’s development timeline helps us better understand why Facebook tightened policies, expanded the platform, and introduced new standards.
When did Facebook launch mass messaging?
Facebook officially introduced the ability to send mass messages for Fanpages through the Messenger Platform starting in 2016, when the Messenger API was expanded for developers and businesses. At that time, we could use Messenger’s Broadcast API to send messages to groups of recipients who had previously interacted.
However, this feature was not fully extended to all Fanpages. Only eligible Fanpages that complied with the 24-hour messaging policy were allowed to send mass messages. For example, an online fashion store with thousands of people who had previously inquired about a shirt size could send a message batch announcing an 11.11 sale. But if the Fanpage had not been granted permission by Facebook or sent messages to the wrong audience, the message might be rejected or the Fanpage restricted.
The launch of this feature marked a significant shift, helping businesses proactively reach customers without relying too much on paid advertising.
When did Facebook allow chatbot linking?
Concurrent with the development of the Broadcast feature, Facebook also introduced the Messenger Bot API in 2016, paving the way for chatbot automation of the customer care process. Since then, you can use third-party platforms like ManyChat, Chatfuel, or BotStar to:
- Automatically respond to customers.
- Send sequences of customer care messages.
- Create smart conversational scripts.
- Process orders right within Messenger.
For example, a cosmetics Fanpage could set up a chatbot to automatically answer the question “How much is it?” while suggesting products suitable for each customer’s skin type.
From 2018, Facebook officially allowed chatbots to connect more deeply through the new version of Graph API, supporting message tagging, conversation categorization, and expanding permissions for developers. This helps us create stronger, less error-prone, and more policy-compliant automated customer care systems.
Facebook Chatbots empower businesses in operations
When we work in the digital business environment, response speed and customer care capability almost directly determine revenue. This is why Facebook opened the door for businesses to integrate automated chatbots into Fanpages, helping advertisers and shop owners run operations more smoothly, in line with the current fast pace of the market.
Here are the important reasons why Facebook encourages businesses to use an automated chatbot.
Help businesses respond to customers instantly, missing no opportunity
We all understand that customers on Facebook often want immediate support. When a customer sends a message at 1 AM asking for a price or delivery process, the chatbot takes over to provide an answer in seconds.
Example: A cosmetics shop running ads receives hundreds of messages daily. It’s impossible to have enough staff working 24/7, but the chatbot automatically answers basic questions like product price, stock availability, or current promotions. This helps you avoid missing potential customers just because of a slow response.
Optimize ad effectiveness and increase conversion rate
When we run ads, the ultimate goal is still conversion. Facebook understands this clearly. Chatbot helps advertisers “harvest faster” thanks to its ability to guide customers when they are most interested.
Example: A mobile game ad is performing well. The customer clicks on the message to ask how to download the game. The chatbot immediately sends the App Store and Play Store links. The customer doesn’t have to wait, and the installation rate increases noticeably.
Reduce workload for the consulting team, save operational costs
Facebook recognizes that many small and medium-sized businesses do not have a large customer care team. A chatbot is a tool that helps us consolidate repetitive tasks and leaves employees to handle more critical situations.
Example: An English language center uses a chatbot to schedule trial classes. The chatbot automatically asks for the student’s name, proficiency level, and available time, then sends the data to the center’s CRM (Customer Relationship Management). Employees only need to call back to confirm, instead of doing every step manually.
Ensure a consistent and professional user experience
Chatbot helps every customer receive clear information that aligns with the brand standard that we have built. When the experience is smooth, customers feel more trusting and are more likely to make a decision.
Example: A spa uses a chatbot to send the same price list, service images, and booking instructions to every customer. There is no longer a situation of employees providing incomplete information or giving inconsistent advice.
Increase business proactiveness and encourage re-engagement
Facebook encourages businesses to use chatbots because it helps increase the frequency of natural interaction, thereby expanding the customer lifecycle. A chatbot can:
- Remind customers to return to their shopping cart.
- Send discount codes.
- Send game update notifications.
- Provide customer care through message sequences.
Example: A fashion store uses a chatbot to send a 10% discount code to customers who inquired but did not close the deal. The result is that many customers return to purchase immediately on the same day.
How to send mass messages on a Facebook Fanpage quickly in 2025
In 2025, mass messaging on Facebook Fanpage has become the “acceleration weapon” for many online shops, advertisers, and customer care teams. We are all entering a stage where the ability to respond quickly not only helps retain customers but also strongly drives the closing rate. Below are simple, practical, and suitable methods for shops, brands, or businesses to choose from, depending on their needs.
Create a Chatbot on Facebook for mass response
A chatbot is an automated messaging tool operating based on AI, set up within a Fanpage to help sellers perform various tasks such as answering questions, sending messages based on a script, customer care, or even assisting in closing deals 24/7. This is a popular choice if you want to deploy mass messages quickly and accurately. A cosmetics shop wants to send a “40% Sale” program to all customers who have messaged in the past 24 hours. The chatbot will send the message immediately on your behalf, missing no one and ensuring consistent content. The steps are as follows:
Step 1: Open the Facebook application and log in to the selling account.
Step 2: Access the Customer Management section, select Broadcast Center, and click Messages. Choose “Facebook Messages” to start setting up the Chatbot.
Step 3: In the Script section, create and name the campaign. Select the appropriate content type, for example, “New Product Notification,” “Customer Care,” or “Promotion.” Draft the message content as desired.
Step 4: Go to the Settings section and enable the Send Mass Messages option. Set up the sending time for the system to operate automatically according to the schedule.
How to send mass messages on Facebook using a supporting tool
Besides Chatbot, many shops are also using external tools to send mass messages. One of the often-mentioned tools is Dyno, which helps you send messages to all users who have previously messaged the Fanpage. Example: You want to announce a “2-hour Flash Sale” program to the entire list of customers who have messaged since the beginning of the month. With just a few steps in Dyno, the entire message is sent instantly. The steps are as follows:
Step 1: Access the Dyno.vn website, select the section “Send customer care messages via Facebook Fanpage” and paste the shop’s Fanpage link.
Step 2: Download the supporting tool and install it on your computer.
Step 3: Log in to your Facebook account, open Dyno Inbox to view the list of Fanpages. Select the Fanpage you want to send mass messages from.
Step 4: Draft the message content, select the customer group you want to receive the message, then click Send.
Using software to send messages to Fanpage participants
If you want a more complete customer care system, including mass messaging, customer segmentation, automatic replies, and managing multiple campaigns simultaneously, the following software will be more suitable.
Sapo POS Software
Sapo POS supports sending mass messages within 24 hours and automatically replying to customers based on a script. Many fashion and F&B (Food and Beverage) shops use it because the interface is easy to operate.
How to do it:
Step 1: Connect your Facebook account to Sapo.
Step 2: Go to the Marketing section to create a personalized campaign, fill in the campaign name, execution time, and message sending goal.
Step 3: Set up the customer group to receive messages, based on information such as age, purchase history, address, or reward points.
Step 4: Draft the message content and select Send automatic message based on the established customer list.
Harasocial software by Haravan
Harasocial is often used by shops with a large volume of messages daily, helping simplify replying and sending messages simultaneously.
How to deploy:
Step 1: Open the Harasocial application and select the Account Settings section.
Step 2: In the Quick Reply section, set up Group Categories such as Advertisement, Consultation, Customer Care… then select the target Fanpage.
Step 3: Click “Add Quick Reply” and set up the mass message content, up to 2000 characters.
Step 4: Adjust personalization information such as the recipient’s name, title, and address to make the message more natural. Finally, click Save.
As we step into 2025, mass messaging on Fanpage is no longer a “luxury” feature but an essential tool for shops, businesses, and advertisers to maintain the speed of interaction with customers. The methods we have shared can help you optimize time, increase communication effectiveness, and create a smoother customer care experience. Whether you choose a Chatbot, a supporting tool, or specialized management software, the most important thing is still building content that reaches the right person, at the right time, and meets the right need.
What is mass messaging on a Facebook Fanpage?
It is understood as the process of sending one message to multiple people simultaneously on a Fanpage. This helps you save time and effort in communicating and notifying customers and followers about events, promotions, or other important information.
The purpose of mass messaging on a Fanpage is to transmit information about promotions, offers, or greetings on special occasions. This is widely used as a form of marketing to attract and retain customers by sellers today.
However, Facebook has a strict policy regarding mass messaging. The platform does not support Fanpage owners sending mass messages to customers unless they use Facebook’s message advertising service. Sending too many mass messages is considered spam by Facebook, violating policies and leading to account suspension and Fanpage function restriction. Therefore, you need to use third-party software or tools to send mass messages.
Why should you use the mass messaging feature on Fanpage?
To date, Facebook remains an effective and potential online sales channel. By sending mass messages on the Facebook Fanpage, the seller will receive the following benefits:
Save time and effort
Sending notification messages and providing information about products and services to each customer takes a lot of time and effort. Besides, it requires additional costs for hiring personnel to perform that job. However, instead of sending individual messages, performing mass messaging on the Fanpage will help you save time and effort. You can then focus on other important tasks to enhance work efficiency.
Increase reach to the target audience
Through mass messaging on the Fanpage, businesses can reach a large number of users quickly and effectively. The Fanpage contains a group of target audience customers, especially those who need the product or service. Here, businesses can introduce new products, services, or update promotional programs and provide new information to customers. This creates opportunities to expand the scope of reaching target customers and increases sales opportunities, boosting revenue.
Build personalized relationships with customers
Although businesses can send one message to a mass of customers, they can still customize the content to suit each target audience. This allows businesses to promote interaction, build personalized relationships, and establish trust with each customer. Thereby fosters strong engagement between the business and customers, which helps increase the conversion rate into sales.
Optimize advertising campaigns
Businesses can implement advertising campaigns more easily and effectively by sending messages via the Fanpage. In the communication message content, businesses can update attractive promotional programs for customers. Or send vouchers or coupons to existing customers to encourage shopping. When sending mass messages, businesses can track the campaign’s effectiveness. From there, they can adjust the content, audience, and sending time of messages to enhance advertising effectiveness.
Support effective customer care
Through mass messaging on the Fanpage, businesses can improve communication with customers effectively. At the same time, they can advise customers on suitable products, services and enhance brand awareness. Moreover, sending mass messages helps the brand interact directly and provide professional customer care.
Boost sales revenue
When deploying mass messaging activities on the Fanpage, businesses can introduce new products and services to customers. Announcing promotional programs, providing vouchers, and gift certificates to customers help accelerate the conversion process. Additionally, it supports order creation during conversations with customers to maximize sales revenue.
How to send mass messages on a Facebook Fanpage
Sending mass messages on Facebook using a Chatbot
A Chatbot is an automated messaging software that uses AI and pre-configured conversational templates on Facebook to perform specific tasks assigned by the account owner, such as assisting with order closing or customer retention. To send messages to multiple people on the Fanpage using a chatbot, proceed as follows:
Open the Facebook app and log in to your sales account. Next, go to the Customer Management section, then open the Broadcast Center and click Messages. Then select Facebook message to configure the Chatbot. In the Scenario section, create and name the campaign, then select the Content Type and compose the message content as desired. In the Settings section, enable the option Send mass messages and set the desired time.
How to send mass messages on Fanpage using a tool
Most online sellers on Facebook use the free messaging tool Dyno to send messages to users who have previously sent messages to the Fanpage. The process is as follows:
Access the Dyno.vn website, which features phone number lookup on Facebook and customer care messaging for Fanpages. Next, select Download the free Fanpage Messaging Tool. Then complete the standard software setup steps. Now log in using your email or Facebook account. You can also add another account in the tool interface.
Next, click the (+) icon on the left to add a Facebook account. A new window will display the list of Fanpages where you are the admin. Select the Fanpage you want to send mass messages to and compose the template message in the required field. Then select the target audience group and use the additional features, and finally click Send message. At that point, the selected users will quickly receive the inbox message from your Fanpage.
Sending messages to multiple people on the Fanpage using software
In addition to the two methods above, you can also refer to this way of sending mass messages on a Facebook Fanpage. Each software has unique features and usage methods that you need to pay attention to:
Sapo POS software
Famous for the feature of sending mass messages within 24 hours, along with automatically replying to customer messages using preset scenarios. To proceed, you need to connect your Facebook account with the Sapo software and then go to the Marketing section. Next, create a personal Marketing campaign by entering the campaign name, execution time, etc. Now fill in the information of the customer group receiving the messages, such as name, age, address, purchasing history, etc. Finally, compose the message you want to send and click Send automated messages according to the configured customer list.
Harasocial software
This software is integrated into Haravan’s sales management application, helping sellers advertise and close orders quickly. To send mass messages on the Fanpage using this software, open the Harasocial app and select Account Settings. In the Quick Replies section, sellers enter the required information in the Category section and choose the target Fanpage. Next, select Add quick reply and configure the mass message (up to 2000 characters). Then edit the recipient information, such as name, address, phone number, etc., to make the automated message more natural. Finally, click Save to complete.
Quick Deal Closing software
This software supports sellers in managing business operations on the Fanpage, such as sending sales scripts, closing orders across multiple Fanpages, and helping sellers manage inventory at a low cost. Log in to the Chốt đơn nhanh application to send mass messages on the Fanpage. Then connect the software with the Fanpage account. Next, click the Campaign Management icon in the left corner and select Create new campaign. Then fill in the required information, such as campaign name, campaign type, etc., and enter the message template you want to send in bulk. Finally, adjust the sending time and click Apply to finish.
In addition to these software options, you can also refer to: Puziness, Codon.vn, Messagebird.com, etc.
Frequently Asked Questions
Sending mass messages on a Facebook Fanpage is used to notify customers about promotions and special offers. If you launch a new product or service, you can send mass messages on the Fanpage to provide quick and complete information to your target audience. This is also an effective method for announcing important business events to increase reach and encourage customer participation. Through mass messaging, businesses can update customers on their products, services, or activities. Sending mass messages is also a way to increase engagement and improve customer care.
The ideal time to send mass messages on Fanpage is during special occasions such as holidays, Lunar New Year, Vietnamese Women’s Day (20/10), International Women’s Day (8/3), Valentine’s Day (14/2), Black Friday, or weekends. These are times when customers have high shopping demand and are less likely to feel annoyed when receiving messages.
You should send messages during appropriate time frames, such as lunchtime (11:30 AM – 1:30 PM) or evening (8:00 PM – 10:00 PM). Avoid sending messages during working hours, early mornings, or late at night, as these time periods are not suitable for promotional outreach, and message view rates tend to be low.
