Youtube is considered the “king” of online video platforms. Although many other websites and social networks are also starting to pay attention to videos, most people still immediately think of visiting YouTube when it comes to watching videos. Currently, YouTube attracts an average of about 4 billion views per day, and about 300 hours of videos are uploaded every minute. This is an impressive number, full of potential but also full of challenges and competition. Therefore, the ranking of business videos on YouTube has become an important factor. In today’s article, Optimal Agency will summarize for everyone ways to SEO YouTube so that videos can stand out and climb to the top easily.
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Why should you apply YouTube SEO methods to get to the top?
Video marketing is increasingly becoming a popular trend, an important tool that many businesses are investing in. In particular, YouTube SEO – optimizing videos to stand out on the YouTube platform, is attracting special attention from businesses. Since Google appeared, online user behavior has become more and more developed and diverse. Not just stopping at regular searches, today’s users also search through Google photos and online videos. Video SEO is an indispensable part of every business’s marketing strategy.
While optimizing a website to get to the top of Google can be complicated and time-consuming, SEO for YouTube videos can be easier if done properly. This provides a huge opportunity for businesses to attract new customer traffic and increase brand awareness quickly and effectively.
How to SEO YouTube to the top of popularity
To be able to push videos on YouTube to the trend, you can learn about the specific ways that Optimal Agency shares as follows:
Choose a channel name that is short and closely related to the brand
To be on YouTube, creating an independent channel for your business is necessary. It’s important to name your channel short, memorable, and reflect your brand. Avoid being greedy with long, hard-to-remember keywords. Then, you need to choose a representative image and cover photo for the channel that is easy to recognize, and it is best to use the business logo. Another important thing is to create a custom URL that is easy to remember and search.
To get a custom URL, your channel needs to be at least 30 days old, have more than 500 subscribers, and have a complete profile. Such a custom URL will be one of the effective ways to optimize the SEO of your YouTube channel in the future.
Write a long video description
The video description is placed right below each video when it is posted, which is an important place to optimize for SEO and provide detailed information about the video’s content. To meet two important requirements, a YouTube video’s description needs to be written qualityly and contain the main keyword that needs to be optimized. The length of the description is usually between 1000 and 2000 words, however, what is more important is that the content of the description must be truly quality and attractive. Including the main keyword in your description not only improves your video’s appearance in search results but also increases your chances of attracting your target audience.
The description is also an opportunity for you to introduce more deeply about the content of the video, helping viewers better understand the message you want to convey. At the same time, adding a few important links can lead customers to your website, increasing the chances of engagement and conversion. Do not write a sloppy description, because Google will use the description to evaluate the reputation of the video. Therefore, it is necessary to ensure that the description is written accurately, and completely, and does not contain spam or irrelevant content. This is also an effective How to Advertise on YouTube.
Choose the right keywords
The first step to doing SEO for YouTube is keyword research. You can use tools like Ahrefs or Keywordtool.io to search for suitable keywords on YouTube. Ahrefs is a professional software for building and researching keywords, especially on YouTube. It will analyze your video and suggest the most relevant keywords. Simply enter the video URL into the add URL section in Ahrefs, and the tool will display the results. Keywordtool.io provides information about related keywords and the search volume of each specific keyword. Based on this information, you can create content containing relevant keywords to optimize your videos.
Regularly review and edit video keywords
Keyword optimization not only helps your video rank high on YouTube but also helps it appear before other video results on Google. It’s important to ensure that the keywords in your videos appear strongly on both platforms. The best way to do this is to quickly search for the main keyword of the video on Google. This way, you can see the results displayed at the top of the page and better understand how that keyword is used in the content. This helps you tailor your content to make it more keyword-rich and diverse, thereby increasing your chances of appearing on Google. By optimizing keywords not only for YouTube but also for Google, you can expand the influence of your video and attract more views from many different sources on the internet. This helps increase your presence on search platforms and increases your chances of reaching your target audience.
Setting a thumbnail for your video is very important
Thumbnail images, also known as thumbnail images, play an extremely important role in attracting viewers’ attention and increasing the click-through rate of your videos on YouTube. Instead of choosing the suggested thumbnail image after uploading the video, you should design your image with the following criteria to optimize effectiveness. Color is an important factor in attracting viewers’ attention. YouTube often favors colors like white, red, and black, because they stand out and are easy to identify. However, you can also combine other colors such as blue, purple, and gray to create richness and attraction.
Using text in Thumbnail images is also an effective way to convey the message of the video. However, you should keep the text short and easy to read, not too many words to avoid losing the viewer’s focus. Maximize the use of text, it should not exceed 30 characters, and the letters should be bold for easy recognition. Thumbnail photos need to be attractive and clear. Make sure it represents the main content of the video and is large enough to be easily seen on the screen. An attractive thumbnail with a clear message will increase your video’s ability to attract viewers and create a positive impression.
Keep the audience watching the entire video
The number of views is an important metric that determines a video’s ranking on YouTube. However, what’s more important is the viewer’s actual interaction with your video. This means that if people only click on your video and watch the first few seconds before leaving, those views won’t add much value to your channel’s growth. To keep viewers watching your video for a longer period, even to the end, it is important to give an accurate and engaging description of the video’s content from the beginning. When people click to watch, they expect to get something out of your video, and showing them that the video will provide value and meet their expectations from the start will help them keep watching. video to the end.
Detailed descriptions of the video’s content, highlights, and what viewers can learn or experience while watching the video will create excitement and curiosity, encouraging them to stay and watch the video until the end. Besides, an attractive title and a unique Thumbnail image will also contribute to increasing appeal and retaining viewers throughout the video viewing process.
In the above article, Optimal Agency has listed the detailed content most accurately. We hope that the information we have listed can help everyone in implementing video SEO methods. YouTube successfully reaches the top, contributing to the success of your content creation channel.
Please see more:
- How to deploy YouTube Shorts Advertising?
- How to increase Youtube views quickly and effective?
- How to add hashtags to YouTube videos accurately and effectively
Frequently asked questions
Video SEO is the optimization of elements in a video to enhance its position on search results pages, especially on video-sharing platforms like YouTube and Vimeo. These elements can include the video title, description, keywords, thumbnail image, and even the main video content. The goal of video SEO is to help your video appear higher in search results when users search for keywords related to the video’s content. This increases your chances of being found and attracting large views from your target audience.
When optimizing YouTube videos, there are some important considerations you should consider to improve your video’s SEO performance:
-Title and Description: Choose a title that is strong, catchy, and contains your target keywords. The description also needs to be detailed, contain keywords, and accurately describe the content of the video.
-Keywords: Research keywords suitable for the content of the video and use them in the title, description, and tags. Make sure to use popular keywords that users often search for.
-Photo Thumbnail: Design an attractive thumbnail photo and accurately describe the content of the video to attract viewer attention and increase video click-through rates.
-Tags: Use tags appropriate to the content of the video to help YouTube understand and classify your video.
-Video Quality: Make sure your video is high quality and easy to watch to increase your chances of keeping your viewer’s attention.
-Engagement: Encourage viewers to like, comment, and share your videos to increase engagement and create a positive signal for YouTube.
Optimizing videos on YouTube requires detailed care and consideration to ensure that your videos are searched for and viewed as much as possible.