If you are running a taxi service, store, or rescue service and want customers to be able to call your phone number directly when they see your Google Ads without needing to visit your website, implementing a call ads campaign is an excellent solution. The following article will guide you step-by-step on how to set up Google Ads call conversion, helping you easily connect directly with customers via phone.
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Understanding Google Ads call ads
Google Ads call ads are a highly effective direct advertising format that allows users to make phone calls to a business directly from the Google search results. This is especially useful on mobile devices, where instead of clicking on a link leading to a website, users can immediately connect with the business through a phone call. When users click on the ad, the call is automatically triggered on their device, allowing them to quickly contact the business the ad represents.
Google Ads call ads typically include basic information such as the business name, phone number, website URL, two headlines (each with a maximum of 30 characters), two description lines (each with a maximum of 90 characters), a display path (two segments, each 15 characters), and a verification URL. Additionally, to enhance effectiveness, call ads can be extended with several extensions like location extensions, structured snippet extensions, and callout extensions.
Notably, call ads only appear when the business is open, so you don’t have to worry about being charged for calls outside of business hours. This is an essential tool that helps businesses increase customer outreach and create new business opportunities, thereby enhancing efficiency and conversion rates from potential users into actual customers.
How effective is setting up Google Ads call conversion tracking?
Setting up conversion tracking for call ads on Google Ads brings significant effectiveness to your advertising campaign. First, conversion tracking allows you to accurately measure the effectiveness of call ads, providing detailed insights into how users interact with the ads and the number of calls you receive. This not only helps you assess the success of the campaign but also allows you to adjust and optimize ad elements such as content, targeting, and budget to achieve the best results.
- Setting up call conversion tracking allows you to analyze the quality of calls received from ads. You can track key metrics like call duration, call-back frequency, and conversion rates from calls to potential customers. This data helps you better understand customer behavior, thereby improving your marketing strategy and customer service.
- Moreover, conversion tracking helps you optimize advertising costs. By knowing which ads generate the most quality calls, you can allocate your budget more effectively, focusing on campaigns with the potential to yield high returns. This not only saves advertising costs but also enhances campaign effectiveness.
- Setting up call conversion tracking on Google Ads also supports you in generating reports and analyzing performance. You can easily create custom reports to monitor ad effectiveness, allowing you to make data-driven and timely decisions. This helps you maintain competitiveness in the market and achieve business goals more effectively.
How to set up Google Ads call conversion?
To set up call conversion tracking on Google Ads, follow these steps:
Step 1: Sign in to your Google Ads account at Google Ads.
Step 2: Click on the tools icon (wrench) in the upper right corner of the Google Ads interface.
Step 3: Under “Measurement,” select “Conversions.”
Step 4: Press the “+” button to create a new conversion action.
Step 5: Select “Calls” to set up conversion tracking for phone calls.
Step 6: Choose the type of call
- Calls from ads: Select this option if you want to track calls made directly from your ad.
- Calls from a website: Select this option if you want to track calls made after users click on your ad and then call from your website.
Step 7: Enter the necessary information:
- Conversion action name: Name the conversion action (e.g., “Calls from ads”).
- Value: Assign a value to each call if applicable (you can skip this if unnecessary).
- Count: Choose whether to count each call as a conversion or only calls lasting a certain amount of time (e.g., calls longer than 60 seconds).
Step 8: Set up call tracking code
- If you choose to track calls from your website, you will need to set up a call tracking code on your website. Google Ads will provide a JavaScript code for you to add to your site.
- For tracking calls from ads, Google Ads will automatically track calls from your phone number displayed in the ad.
Step 9: Complete the setup steps and save the conversion action configuration.
Step 10: After setup, you can customize reports in Google Ads to monitor calls and campaign performance.
Step 11: Use the conversion tracking dashboard in Google Ads to track the quantity and quality of calls.
Step 12: Based on conversion data, make necessary adjustments to optimize your ad campaigns to improve efficiency and save costs.
Setting up call conversion tracking helps you accurately measure the effectiveness of ad campaigns and optimize your advertising budget.
Besides, readers should learn more articles such as how to increase the conversion rate of Google ads.
Tips for optimizing your call ad campaign
To optimize your call ad campaign, you can follow these tips:
Optimize suitable keywords
To optimize a call-only ad campaign, targeting keywords is crucial. Identify keywords closely related to your product or service that users may search for when they need a specific solution. Ensure these keywords not only reflect customer needs but also encourage them to make an immediate call. Take the time to research and find keywords that are most likely to drive calls. A useful tip is to use a mobile device to search for relevant keywords and observe the call ads of competitors. Pay attention to keywords indicating “near me” intent, as they can signal immediate interest from customers.
Add extensions to your ads
Adding extensions to your ads can provide additional useful information about your business and the benefits of working with you. You should consider adding some or all of the following extensions to enhance ad effectiveness:
- Location extension: Displays address and contact information.
- Callout extension: Highlights key information about the business.
- Structured snippet: Lists specific services or products.
- Sitelink: Provides additional links to important pages on your website.
- Lead form extension: This creates an opportunity for potential customers to fill out contact information.
- Price extension: Displays pricing information or current promotions.
Schedule ads during peak times
Identify the times of day or week when your customers are most likely to call and schedule your ads to run during those times. For example, for restaurants, the best times may be before lunch or in the evening. For tourist attractions, peak times may be Friday evenings or weekends. If your business is dependent on sales seasons or seasonal events, adjust your ad schedule accordingly to optimize campaign effectiveness during peak periods.
A/B test your ad copy
Conduct A/B tests to evaluate the effectiveness of different ad variations. With limited character space in call-only ads, using effective descriptive text is crucial. You only have a total of 70 characters across two description lines, so experiment with different versions to find the highest-performing one. Use engaging descriptions and clear calls to action to achieve the best results.
Target customers based on location
Identify the geographic areas your business wants to target and set up the ad campaign to only show to customers in those areas. This ensures that your ad appears only before people who are highly likely to make a call and use your service. Utilize location targeting to create customized ads for each area, applying messages, images, and calls to action that match the needs and characteristics of customers in each region.
Track and evaluate conversion rates
Tracking calls and conversions is extremely important for assessing the effectiveness of an ad campaign. Use tracking tools to measure the number of calls and conversions leading to revenue. This helps you demonstrate the value of investments in call-only ads and optimize the campaign to achieve the best results.
With the Google Ads call conversion tracking methods introduced by Optimal Agency, you will easily adjust website activities and increase conversion rates. From there, you can develop optimized strategies to effectively boost sales revenue. Good luck!
Please refer to:
- Experience in rent a Google Ads account quality and optimizing costs
- How to check keywords on Google Adwords correctly?
- How to verify Google Map easily and quickly
FAQ
Google Tag Manager (GTM) is a free tool from Google that helps you manage and deploy tags on your website or mobile app without needing to change the source code. Instead of directly editing the website code, you only need to add a GTM code snippet to the site, and then you can easily add, edit, or delete tags through GTM’s management interface. This saves time and reduces errors while allowing you to track user events and behavior effectively.
Google AdSense is an online advertising program provided by Google that allows website and blog owners to earn money by displaying ads on their sites. When users click on these ads, the website owner earns revenue from Google. AdSense offers an easy way to optimize revenue from web traffic, with ads automatically adjusted based on page content and audience. It is a popular tool for online publishers to create additional income effectively.
