If you want to enhance the accuracy of conversion tracking for Google ads, Google’s Enhanced Conversions feature will be very helpful. With this feature, Google Ads can enhance the accuracy of data, helping you make better bidding decisions, campaign optimization, and improve ROAS. In today’s article, we’ll help you understand this feature better and guide you on how to set up Google Ads enhanced conversions.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is Google Ads enhanced conversions?
It is a new feature from Google aimed at improving the accuracy of tracking customer conversion activities after they click on an ad. It’s built on the existing Google Ads conversion tag. It allows advertisers to add existing conversion data with first-party supplemental data from their website.
This means that if a user completes a conversion on your website and provides some contact information such as email or phone number,… Google Ads can use this information to match the conversion to a specific user.
This ensures user privacy by hashing and anonymizing all data before use. This allows you to better understand how users interact with ads and convert on your website, such as filling out forms, signing up for newsletters, or making purchases,…
How does Google Ads enhanced conversions work?
Before we dive into setting up Google Ads enhanced conversions, let’s explore how this feature operates in Google Ads.
Enhanced conversions work alongside the standard conversion tracking feature in Google Ads to provide more detailed and accurate conversion data to advertisers. Here’s how it works:
Customers interact with your website and complete a transaction or fill out a form on your website. At this point, the website’s conversion tracking tag collects and stores customer data such as email addresses, names, home addresses, or phone numbers,…
Then, this data is analyzed using a secure one-way algorithm called SHA256. Which turns the data into a unique set of characters before sending it to Google. This ensures the safety, privacy, and security of the data during transmission.
Google uses this data to match target customers with logged-in Google accounts when they interact with one of your ads.
The hashed data obtained is then matched with logged-in Google accounts to attribute campaign conversions to ad events such as clicks or views.
Afterward, you’ll receive a comprehensive conversion report to better understand how people convert after interacting with your ads.
This process allows advertisers to accurately track conversions while still ensuring user privacy. It also allows advertisers to use hashed data to create custom audiences for advertising.
As a result, advertisers can deliver relevant ads to target customers while still protecting their privacy.
>>>Learn more: google ads trends 2024
Why you should use Google Ads enhanced conversions?
Setting up Google Ads enhanced conversions helps you accurately track Google Ads conversions. This enables you to optimize ad campaigns better to maximize Return on Investment (ROI). The benefits that this feature brings to Google Ads campaigns are:
Accurate conversion data
This is one of the primary benefits of Google Ads enhanced conversion tracking. It provides conversion data with higher accuracy. By using customer data collected from your website such as email addresses or phone numbers, which are analyzed.
This additional data allows Google Ads to allocate conversions more accurately to specific users and ad interactions. It also provides more precise insights into how users interact with ads and convert to your website.
Campaign optimization
With accurate conversion data, you can optimize campaigns more effectively. By understanding which ads are driving conversions, you can make informed decisions about budget allocation and bid strategy adjustments. This leads to improved campaign performance, increased ROI, and efficient budget optimization.
Better targeting
Enhanced Conversions also contribute to more precise audience targeting. By gaining deeper insights into the people converting on your website, you can create more targeted ad campaigns to resonate with your audience. This results in higher interaction rates, improved click-through rates, and more conversions.
Detailed customer journey information
This feature provides you with detailed information about the customer journey. By accurately tracking conversions, you can see the entire process from viewing ads to taking conversion actions on your website. This helps you gather necessary data for adjustments on your website or advertising campaigns on Google.
Privacy protection
The purpose of Google Ads enhanced conversions is to protect user privacy. This feature uses analyzed first-party data to ensure user privacy and data security during transmission. This allows you to track website conversions while maintaining user trust.
>>>See more: facebook casino ads
How to set up Google Ads enhanced conversions?
The process is not too hard if you follow the instructions below. You can execute one of two options to set up this feature:
Using Google Tag Manager
To set up Google Ads enhanced conversions this way, you need to have conversion tracking already set up in the Google Tag Manager container you plan to use. Details follow these steps:
Access Conversion Actions
Firstly, log in to your Google Ads account and click on the tools icon in the top right corner of the Google Ads dashboard. When you click on this icon will open a dropdown menu. In the dropdown menu under the Measurement section, click on Conversions. Here, you can view all conversion actions on your website.
Choose Conversion Action
On the conversion actions page, you’ll see a list of current conversion actions. Here, select the conversion action you want to use with Enhanced Conversions. Click on it to open settings for that conversion action.
Enable Enhanced Conversions
In the settings for the selected conversion action, you’ll see the option for Enhanced Conversions. Then, click on this option and select Enable Enhanced Conversions. This means you’ve enabled Enhanced Conversion tracking for that specific conversion action.
After enabling Enhanced Conversions, you’ll be prompted to enter additional information about the type of customer data you’ll be using (email, phone number, address) and how you collect data on the website. Once you’ve filled in all the required information, click Save. Then, all your changes including enabling Enhanced Conversion tracking for the selected conversion action will be saved.
Using coding
If you choose to set up Enhanced Conversion tracking in Google Ads using code, you can use a code snippet, CSS selector, or JavaScript variable.
If you opt for code implementation, you’ll need to add code to your website to pass hashed customer data for matching. This approach enhances the accuracy of Enhanced Conversions by ensuring that the data you send is formatted correctly each time the conversion tag is triggered.
In cases where you frequently update or change website code, it’s advisable to implement Enhanced Conversion tracking using CSS or JavaScript. With this method, you can manually identify CSS selectors or JavaScript variables on the website containing appropriate data provided by users. This approach offers high accuracy but is less reliable than embedding code into the website.
Now, you’ve learned how to set up Google Ads enhanced conversions to ensure the most accurate conversion data is collected from your Google ads campaigns. Through this data, you can optimize your campaigns to improve conversion rates and ROAS.
Please see more:
- Learn about negative keywords in Google Ads
- How to optimize CPC when running Google ads
- How to create dynamic search ads on Google 2024
Frequently Asked Questions
Although Enhanced Conversion tracking is a new feature in Google Ads. However, it is designed to improve the accuracy of conversion tracking to protect user privacy. With Enhanced Conversions, you can collect first-party data from your website, including user names, phone numbers, and emails, and send this encrypted data to Google Ads.
If you’ve set up Google Ads enhanced conversions using Google Tag Manager, you’ll need to check if the tag is working correctly by performing a conversion action.
To check, visit: https://tagassistant.google.com/ and enable debugging mode for the conversion page. In the Tags tab, select the desired event, and when you click on the tag, you’ll see detailed information about it.
If the tag is working correctly, conversion information will appear in Google Ads within 48 hours.
To check the conversion status in your Google Ads account, navigate to Tools & Settings. In the Measurement section, select Conversions and choose a conversion, then go to the Diagnosis tab.
