Targeting the right audience on Facebook Marketing can help increase CTR rates, drive traffic to your website, and boost brand awareness. In the field of Online Marketing services, this reality is well understood not only by you and me but by all marketers. Surely, you have found yourself in a predicament, feeling stuck and confused when trying to display Facebook Ads to users who are most likely to purchase your products or services. Even if you craft the perfect marketing message and design visually appealing ads, without effective audience targeting on Facebook, achieving the desired results will be challenging. In today’s article, Optimal Agency will share how to target for people new to running ads.
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What is Target in Facebook advertising?
The Facebook audience is the group of people that a business wants its advertisements to reach. Facebook Ads targeting is the process of selecting suitable targets for the product or service a business aims at and categorizing the target customer group for outreach.
Facebook provides advertisers with numerous criteria to target ads based on industry, product characteristics, and the traits of the target customer group such as demographics, location, interests, and many other factors. This ensures that ads are distributed and displayed to the groups that match the criteria you have set.
Targeting the right advertising target audience will help optimize Facebook advertising costs and increase conversion rates into orders, thereby enhancing business profits. Besides attractive content and beautiful images, targeting the Facebook Ads audience is a crucial factor in determining the effectiveness of the entire advertising campaign.
How to target for people new to running ads
Delivering your message to the right target audience is key to creating a successful Facebook Ads campaign. Applying the right audience targeting methods helps you optimize your overall advertising budget and improves ROI. Specifically:
Targeting by interests and habits
This is one of the most common Facebook Ads targeting methods used by many advertisers. However, to effectively target Facebook ads, you need to spend time researching which audience your product primarily targets, their age, gender, and how to gather this information. You need to understand the target customers your business aims at thoroughly.
If you want to target Facebook audiences effectively, break down your advertising campaign into smaller ad groups, each subdivided into individual small ads. The more detailed the campaign breakdown, the easier it will be to classify customer psychology and behavior, yielding more accurate results.
Targeting by individual income
You need to determine the income level of your target customers, such as those earning over $100,000 per year, college students, or office workers earning less than 10 million VND per month. If you want to target your product or service to specific income groups, apply this to your Facebook Ads. Facebook allows you to target users based on 30 different financial behaviors. This means Facebook will display your ads to those who have the potential and willingness to buy your products or services.
In the “Demographics” section, you can target customers on Facebook by income level, net worth, and liquid assets. Facebook uses third-party data combined with general demographic information and household data to approximate these figures. Although this number is not entirely accurate, it helps you exclude non-potential users from your Facebook Ads targeting list. Targeting audiences by income will be more effective than showing ads indiscriminately to everyone.
Target into home ownership
Facebook allows you to create ad audiences based on whether a user owns or rents a home. You can select your real estate ownership preferences in the “Demographics” section and the type of home they live in.
If you are a real estate agent, knowing who owns a home and who rents can be very useful. Businesses interested in this effective Facebook Ads targeting method may include insurance companies, appliance companies, home care services, and many other sectors.
Target targets are ethnic minorities
If your product or service is only relevant to a specific ethnicity, targeting Facebook Ads to this specific audience will help optimize exposure to the right potential customers.
Target targets people who love to travel and explore
Facebook offers targeting options based on users’ travel behavior. You can choose from the following options:
- All those who travel frequently
- People who travel on business and travel
- People who often travel
- People who are currently traveling
- People who often travel abroad
- Been traveling since last week
- Went traveling 2 weeks ago
- Used travel app from 1 month ago
- Used the travel app from 2 weeks ago
These options help you reach the exact audience whose travel behavior matches your product or service, optimizing the effectiveness of your advertising campaign.
Target objects based on couples’ memories
In the “Demographics” section of Facebook, there is an option called “Life Events”. In this option, you can see choices related to the celebration. Specifically, you can target audiences who have an anniversary within the next 30 or 60 days.
This lets you show your ad to people who have an anniversary in the next month or two months. If your business sells souvenirs, this is a very effective and feasible way to target Facebook.
Target those in long-distance relationships
Another option under “Life Events” is aimed at couples in long-distance relationships. If your business sells souvenirs or flowers, combine it with a courier service. Long-distance couples often spend more on flowers or gifts on anniversaries than other couples.
Target new job candidates
You can also target your Facebook Ads to people who are just starting a new job. This option is in the “Life events” section. For example, they may need to buy new clothes to change their style of dressing or need to take additional professional development courses.
Target customers who have searched for the product
73% of consumers will research products online before making a purchase. Facebook can identify your ideal customers through whether they have searched for similar products. Immediately, your ad will be displayed to them. This means that even if they don’t know about your brand and have only researched similar products on a competitor’s website, you still have a chance to convert them into a customer.
Price is also an important factor that determines whether consumers choose to purchase. Therefore, your Facebook Ads need to offer reasonable promotions to convince them to choose your products instead of your competitors. In the ad manager, there is a section called “Behaviors”. You can enter your ideas and see what Facebook recommends. Let’s look through each folder in turn.
For example, Rove Concepts sells modern and high-end furniture, so they target purchasing behavior for “modern sofas” instead of just general “sofas” or “furniture.”
Target is based on the customer’s workplace
You should ask yourself what kind of profession your product or service is suitable for and attractive to. You can then narrow the target audience for your Facebook Ads by selecting specific jobs in the demographic section. First, go to “Demographics”, then select “Jobs”. Here, you can search for a specific job title, for example, employer, or search by industry. Additionally, you can also target Facebook ads by business size, such as startups or small business owners.
In the above article, Optimal Agency has listed the most accurate detailed content. We hope that our information can help everyone learn about the concept of Target in advertising on Facebook and implementing successful targeting practices on the platform to increase sales.
Please see more:
- How to Google Ads audiences targeting
- How to set up a target ROAS in Google Ads campaign
- How to Google Ads location targeting
Frequently asked questions
To effectively target women’s clothing on Facebook Ads, you need to identify the target audience. Start by segmenting by age, such as targeting women aged 18 to 35 if you sell youth fashion clothing. Next, use interests and behaviors to find people who are interested in shopping for fashion, follow popular fashion sites, or regularly search for fashion-related products. You should also use location targeting to reach customers in areas where you can deliver quickly. Finally, create engaging advertising content with the right images and messages to attract attention and increase conversion rates.
To effectively target groups on Facebook, you need to identify groups that your target audience often participates in. Start by researching and listing groups that are relevant to your product or service. Use Facebook Ads tools to target members of these groups by selecting similar interests and behaviors to group participants. Additionally, you can create engaging and valuable promotional content to attract their attention. Joining groups and interacting sincerely also helps you better understand their needs and fine-tune your advertising strategy accordingly.
