To achieve success in Google Ads campaigns, it’s essential to enable conversion tracking. This feature allows you to monitor and measure the actions of target customers after clicking on ads, evaluating the performance of Google Ads campaigns. How to test Google Ads conversion tracking? What is the process of testing Google AdWords conversion tracking? Follow this article for deeper understanding.
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What is Google Adwords convension tracking?
It is a method to measure conversions performed by users after interacting with one of the ads. Tracking conversions for Google Ads is crucial as it helps evaluate ads performance and avoid budget waste. Some benefits of Google Ads conversion tracking include:
- Identify the most effective keywords, ads, ad groups, and campaigns in promoting valuable customer actions.
- Make informed decisions about ad spend to optimize ads campaigns.
- Provide detailed insights on optimizing ads to increase return on investment (ROI).
- Maximize conversion rate, target CPA, and target ROAS to automatically optimize campaigns according to business goals.
- Review the number of customers who can interact with ads on one device or browser and convert on another device or browser.
To enable this feature and learn how to check Google AdWords conversion tracking, you need to create conversions in Google Ads and add tracking code to your website.
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How to enable Google Ads conversion?
Sign in to your Google Ads account and click the Tools & Settings option from the top menu bar. Next, click on Conversions and then select the (+) icon to create a new conversion. Next you choose the type of conversions you want to track by selecting one of the available options: website conversions, app conversions, and phone calls.
To track website conversions, select website conversions and follow the next steps. In the category section, please select a relevant category. Next, enter the Conversion Name and then in the Value section, mention the monetary value of a conversion. Next in the Quantity section shows how many conversions to track per click. Then complete the information: Click-to-Conversion Duration, View-through Conversion Duration, Include in ‘Conversions’ and Attribution Model then click Create and Continue.
Once you’ve created your first conversion, repeat this process to create conversions for each Google Ads action you want to track.
How to set up Google Ads conversions for website?
Before getting to how to test Google Adwords conversion tracking, you should know how to install Google Ads conversions on your website to track customer behavior.
You need to add the Google Ads conversion tracking code to your website to start tracking. A conversion tracking code, also known as a conversion tag or PPC tracking code, is a piece of code that establishes a connection between a website and Google Ads.
How to measure Google Adwords conversions on website?
Log in to your Google Ads account, then in the tools section at the top of your account, select and create conversions, select websites, and select appropriate parameters. Including: name the type of conversion you want to create, value and conversion time.
Next, Google will provide a code snippet and you install the code on the final page of the conversion process. Next, click Save instructions and cards and click Finish. Once successfully created, you will see the most detailed conversion data for campaigns, ad groups and keywords.
Set up conversion tracking in Google Analytics
First you need to link your Google Analytics account to your Google Ads account by going to Google Analytics and then go to the admin section. In the properties section, find the product link and click “Google Ads Link”. Next, click the New Link Group button to make sure the accounts are linked. Click on the link: “All products” to adjust the link.
Next, go to your ad account and click Tools and Settings on the top toolbar. Afterward, click Linked Accounts from the drop-down menu. Here, select the admin section and then click on the link to go to your Google Analytics account. Next, create a new goal that will be tracked right in your Google Analytics account. You can create a goal every time a customer confirms a purchase or any type of thank you page on your Web.
Then, click on the tool and go through the settings in the top bar and then click on the conversion link. Next, put the main conversion actions you want to include in your Google Ads account. Here, connect your Google Analytics account and import conversions into Google Ads.
When you import conversions from Google Analytics you can track important conversions in your Google Ads campaigns. Next, select the “Settings” link for your ads campaign on the left side. Scroll down to: “Conversions” and use all conversions in your account or select a specific activity.
Set up conversion using Google Tag Manager
To set up Google Ads conversions for your website, you need to use Google tag manager to track conversions:
You need to install Google tag management on your website first and then select Google Tag Manager. Next, access your Google account and click on tools and settings. then, click on conversions and create a new conversion, and select website conversions.
When choosing a category, you name the conversion, then set the value and “create action” in Google ads. You can install tags yourself or choose Google tag manager. Next you need to set up the conversion ID tag and conversion label. Then you go back to your Google manager and “add a new card” in your account. From the list, select the appropriate tag and complete the tag configuration and enter the conversion ID and conversion label.
Now choose when to activate your tag in Google tag manager. In Triggers, click the (+) sign in the top right corner to trigger a tag on a specific view.
If you want to trigger your tag on “Certain page views,” enter when people visit a certain URL on your site. Next, click the Save button to set up the trigger. Finally, click the Save button to create the Google tag manager. The tag you set up is then used to track conversions every time someone visits a key page on your website.
In Google tag manager, click create new tag and select Conversion linker from the options listed. Set the conversion linker tag to fire on each view for all web pages then click Save to create a new tag. Once you click Submit, Google Tag Manager will be able to track conversion tags in Google Ads and the Google Conversion Linker. Click the Preview button to put your website and Google Tag Manager in preview mode. Finally, you visit your website to make sure that the conversion tag in Google Ads is firing on the thank you page or confirmation page.
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How to test Google Adwords convension tracking?
Apply these 2 methods below to test Google Adwords convension tracking:
Testing Google Ads convension status
Sign in to your Google Ads account, click Tools in the top right corner, then click Conversions under Measurement. You then look at the tracking status column and if the status code is No Recent Conversions or Conversion Recorded. If the tracking status is unverified, go to the pages where the code has been added, then do it again and check again after 24 hours.
Testing tracking code with Google Tag Assistant
Please access Google Tag Assistant via the link: https://tagassistant.google.com/ then click the Add domain button. Next, enter your website domain name and click Connect. A new window will then appear and navigate to the pages on your site where the tracking code has been added and return to the Google Assistant window to view the report. Then you find the Google Ads container and click the Error column to see problems with your ads.
How to view conversion data in Google Ads?
Not only do you need to know how to test Google Adwords conversion tracking, but you need to know how to view conversion data in Google ads. Specifically, you want to check the number of conversions in the created campaign.
Sign in to your Google Ads account, select Campaigns, select the Segments tab, then select Conversions. Next, select one of the available options to see more detailed data about your ad conversions.
So you know how to check Google Adwords conversion tracking to measure the effectiveness of your advertising campaign. Hopefully with the above information, you can deploy successful Google Ads campaigns.
See more:
- Google AdWords keyword match types and how to choose
- Rent a Google Ads threshold account at a good price
- Google App Install Ads accounts for rent
Frequently asked questions
Also known as global site tags (gtag.js) or Google tags. This tag type helps improve data quality and use new functionality when installing new tag.js tags, and you don’t need to add code. If you want to automatically set up conversions using Url, you need to install the gtag.js script right in your website.
When installing Google Adwords conversion tracking, there are 5 types of conversions. Each type of conversion will have its own way of working:
Website actions: are the most common type of conversion when setting up Google Ads conversion tracking. The actions of this conversion form can be clicking to make a purchase, filling out a form, clicking a button,…
Call: The conversion type is making a call to your target audience from your Google ad.
App installs and in-app conversions: Conversions are only available to businesses running campaigns for app ads. Setting up this conversion tracking will help you see the number of downloads or other interactions within your app.
Imported or offline conversions: These are actions that were originated from an ad and took place offline. Offline actions are tracked and then imported into the system and managed through a customer relationship management platform.
Local conversions: This type of conversion occurs when a viewer completes an action specific to the advertiser’s physical location during or after interacting with an ad.
