One of the effective and low-cost forms of reaching and attracting target customers that many businesses choose is email marketing. This powerful tool also increases website traffic and improves brand visibility. If you have a good strategy, reaching the right audience will bring high conversion rates and increase sales. What is Email marketing? How to use email marketing effectively? Follow Optimal Agency article below to get detailed answers!
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What is email marketing?
A form of online marketing in which businesses will use email to promote and introduce products and services to potential customers. Businesses can send notifications about new products, promotions, or related useful information. Unlike Spam emails, email marketing is aimed at customers who have been targeted and thoroughly researched before.
Marketing strategies for communicating with customers via email help businesses get more potential customers and increase brand awareness. At the same time, build relationships between customers and businesses and retain customers.
If you know how to use email marketing effectively to convey valuable information via email, businesses can build brand trust. Build customer loyalty, encourage them to buy, and get a large revenue stream.
Email Marketing tools often allow marketers to create and manage customer lists. Create email templates, schedule emails to be sent at specific times, track campaign effectiveness and analyze data to measure results.
Popular types of email marketing
Businesses can use many email marketing methods to attract target customers. Here are some common types that you need to understand:
Email marketing sales
A form of email marketing used for sales purposes, promoting products and services, and reaching target customers. Marketing strategies use email to create and send advertising and promotional messages to target customers to help promote the purchasing or service use process. It focuses on sending emails directly to a list of existing or potential customers to generate high sales.
Email marketing builds brands
Strategic use of email to create, develop, and maintain a business’s brand. It involves sending quality email messages to potential and current customers to build relationships and increase brand awareness and trust.
The purpose of using that type of email marketing is to create a personal communication channel and interact with customers. By sending valuable, attractive, relevant emails, businesses can build a positive image of the brand in the minds of customers.
Introductory email marketing
Used to maintain regular interaction with target customers. Through this, businesses can introduce existing products and services and stimulate customers to buy products. At the same time, it ensures customers visit the website again.
If you want to have a highly effective introductory marketing email, it is usually designed with a simple interface, directly mentioning the products and services that customers are interested in. In your email, you should skillfully integrate content that makes customers feel curious about the product.
Email marketing shares information
This form of email marketing is used for post-purchase customer care to maintain customer relationships and loyalty. At the same time, ensure customers will return to the website. The way to use email marketing effectively is to bring customers a lot of value such as instructions for use, and experience,…
Email marketing keeps customers coming back
This type of email marketing is used to pique customer interest in products and services and encourage them to purchase. If you want to use this form of email marketing effectively, you need to create attractive content to arouse customer curiosity and interest through coupons, gifts,…
Benefits of Email marketing
Reach target customers at a low cost
Known as one of the forms of online marketing used to reach target customers at a low cost. Businesses just need to invest in building and maintaining an email list. Simultaneously creating and sending multiple emails at the same time helps businesses reach a large number of customers quickly.
Build relationships with customers
Email is a great way to connect customers with your business. A professional promotional email not only helps you interact with many customers but also builds their trust in the brand. Email Marketing can help businesses increase traffic to their website. At the same time, motivating customers to take specific actions such as making a purchase or registering for an event helps increase conversion rates and sales.
Enhance brand recognition
Through email, businesses can convey consistent messages to potential and current customers. Thanks to the use of interface design, logo, colors, and fonts consistent with the brand. Businesses can create a consistent and professional brand identity experience.
By using email marketing effectively, customers who receive emails will remember the brand. Email Marketing provides an opportunity for businesses to build trust and increase brand recognition in the minds of customers.
Flexible customization and personalization
Email marketing tools help businesses create many email templates to suit their needs. Email Marketing is highly personalized based on customer data to create emails tailored to their needs and preferences. Thanks to that, this marketing method becomes more attractive and attractive with high click-through and conversion rates.
Easy to deploy and measure
With the use of modern email marketing tools, businesses can send hundreds or thousands of emails at the same time. Email Marketing provides a lot of specific measurement data, helping businesses evaluate the effectiveness of their campaigns accurately. Including open rate, click rate, conversion rate, customer feedback, unsubscribe rate,…
Instructions on how to use email marketing effectively
Choose suitable Email Marketing Software
To improve email marketing effectiveness, businesses have used software to create, send, and manage email marketing campaigns and popular lists. Some popular tools include Sendinblue, Mailchimp, and Constant Contact,… If a business wants to choose a suitable Email Marketing tool, it needs to be based on the following criteria: budget, Email type and sending frequency, and target audience. target image,…
Build an Email list
Email marketing campaigns with personalized emails with appropriate messages will be more effective. Then, build a list of people who have joined, create a sign-up form, the type of email content subscribers receive, and the frequency of sending. Place email receipt forms in a prominent place or share them on social media. In addition, you will prepare quality content to collect customer emails.
Set up a welcome email for new subscribers
A welcome email is an automated message sent to new customers and subscribers. The purpose is to introduce your brand to attract attention and build relationships with customers. The content in the welcome email can be offers, links to the latest articles, and useful information,…
Determine the campaign’s goals
When implementing any email marketing campaign, you need to clearly define your goals. It will guide the entire campaign and is also a factor used to measure campaign effectiveness. Some common goals: promote new products, get more downloads,… The goal can be broad or specific as long as it matches the results the business wants to receive and the desires of the customer.
Email Design
You have 2 options to design an Email: one is to create a unique, complex Email template yourself. Or you can use simple custom Email templates to make things easier. You can choose an Email template, and personalize it according to your brand colors and fonts.
Create email content
The Email content you create needs to provide value on a specific topic, appropriate to your goals and target audience. To have a unique email template that convinces customers to take conversion action, you need to show your business’s personality, and tell a story,…
Optimize the subject line when implementing an Email Marketing campaign. Make sure the title length is no more than 50 characters, highlighting the most interesting request. Optimizing the text that appears after the Email subject line on certain Email applications and devices helps significantly increase Email open rates. Don’t forget to add appropriate images to the Email to increase the interest and attention of the recipient.
Check Email before sending
Please check your email carefully before sending it to avoid mistakes that affect your brand image. Some errors to avoid include typographical errors, text formatting, and forgotten or incorrect links. Ask several team members to proofread and test the Test Email on desktop and mobile devices. Finally, check to see if you have selected the correct Email list.
Set up an Email campaign at the right time
Instead of implementing an Email Marketing campaign on a random day, you should choose a time to send Emails that is suitable for the target audience. Most people usually check email several times a day. Find a time to send emails to subscribers when they check their email. This will increase the email open rate. Email Marketing campaigns work effectively on Tuesdays and Thursdays, in time frames such as 8 – 10 am or 4 – 6 pm.
Track Email Marketing campaign results
When implementing an Email Marketing campaign, you should regularly monitor and measure its effectiveness. Analyze key indicators of your Email Marketing campaign through open rate, click rate, unsubscribe rate, bounce rate, etc. Based on these data, come up with the most appropriate adjustment plan for your Email Marketing campaign to achieve the best results.
Through the content shared above, you now know how to use email marketing effectively. Hopefully, this information will help you in implementing successful marketing campaigns, increasing sales, and maximizing profits.
Please see more:
- How to build a marketing communication plan?
- What is marketing qualified lead? How to identify marketing qualified lead?
- How to apply Google Ads in Affiliate Marketing?
Frequently asked questions
Sending emails promoting products, services, or brands with appropriate and consistent frequency to avoid making target customers feel uncomfortable. You can start once a week or twice a week. Additionally, adjust the time and number of emails sent based on feedback and engagement metrics.
Almost every field is suitable for implementing an Email Marketing campaign. Especially the following fields: Marketing, advertising, finance and banking, real estate, insurance, online education, health care,…
Some businesses do not get the desired results when implementing Email Marketing. This is due to common reasons such as businesses not understanding potential customers, emails not being personalized, and titles not being attractive and engaging. Or not monitoring and evaluating campaign results regularly or the email database source is not appropriate.
