Dropshipping is one of the most popular forms of making money online in recent years. Many low-capital businesses choose this field due to its ease of deployment and low risk. New Dropship businesses often choose Facebook ads as a method to reach potential customers and promote products. If businesses want to develop their Dropshipping business, they need to know how to use Facebook ads for Dropshipping. Follow this article for more information regarding this topic!
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Is Facebook Dropshipping ads effective?
Dropshipping is a type of business that skips the shipping process. Businesses choosing this business model can save time and costs of building inventory, packaging, and shipping. Instead, Dropshippers focus on promoting products, sales, and customer service. Dropshipping is suitable for individuals and businesses with low financial resources.
When starting Dropshipping to advertise products and reach many target customers, businesses often choose to run Facebook ads. This type of ads is suitable for this business model because it is simple to execute, easy to deploy, and beginners can quickly access it.
Facebook is not only a social media platform with a massive user base but also an effective sales ads platform. You can expand the reach of your target customers when running Dropshipping ads on Facebook.
Knowing how to use Facebook ads for Dropshipping allows businesses to promote products and find potential customers. Facebook offers many tools to help advertisers target their ads to specific audiences through criteria such as interests, age, demographics, behavior,…
Compared to other advertising platforms, Facebook Ads is the most efficient and cost-effective. You can deploy Facebook Dropshipping Ads campaigns to reach the right target audience with a budget of just a few dozen USD. Moreover, you can set up and customize ads campaigns easily for the best results.
Possessing a diverse customer database, Facebook’s audience file is suitable for all types of advertising. Facebook’s audience file works well for Dropshipping sales. Advertisers can reach target audiences more effectively and increase sales volume using Facebook’s intelligent and optimized advertising tools.
Materials for Facebook Dropshipping ads?
Before learning how to use Facebook ads for Dropshipping, you have to prepare the following materials:
Choose suitable Dropshipping products
When starting a Dropshipping business, choose suitable products. You can consider some niche products predicted to become trends in the future:
- Women’s clothing, including office wear, party dresses, sleepwear, swimwear, winter clothing,…
- Children’s products: diapers, cribs, diaper bags, swaddle blankets, air purifiers, infant photography props.
- Repair tools: screwdriver sets, insulated rubber handles, electric pliers, handheld drills.
- Car accessories: Decals, window films, phone holders, or cables for cars,…
- Beauty products such as vitamins, sunscreen, moisturizers, nourishing serums, moisturizing creams, hair growth supplements, makeup,…
After choosing suitable products, select a reliable supplier with quality products and competitive prices. Contact the supplier to negotiate prices and shipping terms. You can find reputable Dropshipping product suppliers on e-commerce platforms like Amazon, WooCommerce, or on platforms like Netsale, PingGo,…
Select a Dropshipping sales platform
Choose a suitable Dropshipping platform to help you deploy effective marketing campaigns. Some reputable international Dropshipping platforms to consider are WooCommerce, Shopify, BigCommerce, Amazon, Etsy, eBay,… Once you choose the right Dropshipping platform, create an online store on it. Make sure that the online store interface is attractive, and provides complete information about the products, purchase policies, payment methods, promotional programs,…
Prepare Facebook ads resources
The necessary resources for running Dropshipping ads on Facebook are an ads account, Visa/Mastercard, and a Facebook Fanpage or create a Landing Page. If you use a Fanpage, build a high-quality Fanpage with complete information and content related to the Dropshipping products. Create a Landing Page with content about the products and a destination link to guide customers to conversion actions such as purchases, views,…
Regarding the ads account, choose an account with high trust and a spending history to facilitate smooth campaign creation. If you want a quality ads account and effective deployment of Facebook Dropshipping Ads campaigns, use Optimal’s Facebook account rental service, especially when products violate policies.
When renting our accounts, you will be provided the best rental fees along with attractive incentives. There are various options for Facebook ads accounts, and all of our ads accounts undergo careful screening for guaranteed quality. These accounts are campaign approval, strong spending, fast ad approval and rarely get locked.
Our Facebook Ads experts will accompany and support you 24/7 during the rental process. We offer free account setup, cloak black hat link, content advice, effective ads optimization, and support for providing genuine Pages (old Pages, resistance Pages) at affordable prices. For detailed information, contact via hotline: +84 8 1900 4282.
Create and install Facebook Pixel on the online store
Facebook Dropshipping ads usually aim to increase sales. Therefore, when running Dropshipping ads, conversion ads are popular. When deploying this ad, create a Pixel and embed it on the online store website to track customer behavior. This helps target the right audience when running Facebook Dropshipping ads.
To get Facebook Pixel, create it in the Business Manager or Facebook Events Manager. Next, attach the Pixel code to the store (WooCommerce, Shopify, BigCommerce,…). Or you can embed the Pixel code in WordPress or install Facebook Pixel via Google Tag Manager. Once the Pixel is attached, share it with the ads account for use in creating effective conversion-focused Dropshipping ad campaigns.
How to use Facebook ads for Dropshipping?
When running Dropshipping ads, choose a suitable objective for the industry, product, and target audience. You should test 3-5 product codes from the selected Dropshipping products to run ads on Facebook for 3-7 days. After a week of monitoring and measuring the effectiveness of ads, decide on the suitable Dropshipping products to advertise on Facebook.
For the Facebook Dropshipping ad strategy, conduct A/B testing when targeting different target audiences. You can choose custom audiences, Lookalike audiences, or target specific demographics such as age, interests, behavior,… Thoroughly research the target audience for the Dropshipping products and run ads accordingly.
Additionally, you can deploy a Facebook ads strategy by testing on different Dropshipping stores.
In the first strategy, create an engagement campaign to attract the target audience to your store. Then, retarget these audiences. When creating ads, add promotions, calls to action, and optimize the ads content.
For the second Dropshipping ads campaign strategy, target the goal of driving website traffic to attract the target audience to visit your store. Here, retarget the audience that has visited your store and persuade them to make a purchase.
Regarding the deployment of Facebook Dropship ads campaigns, follow the steps for other conversion ads. However, in the ad group setup section in the effective goal section, you have two options: maximize conversions and maximize conversion value.
In the conversion event, select the purchase event and enter the website link for your store in the conversion event location. When choosing the ad display location, pay attention to additional taxes in countries like the EU. Also, exclude some countries and territories such as Alaska, Hawaii,… when setting up ads. These islands pose difficulties in shipping goods to these locations.
For ad display locations, you can choose the Advantage+ automatic location or manually select locations (available locations for ads include Facebook, Instagram, Meta Audience Network). Or you can choose the ad display location according to the device (mobile, computer, or all devices).
After that, select the Fanpage to run the ad and create the ad template. You can create a new ad or use existing posts to run ads. If creating a new ad, add multimedia files, enter the main content, title, description, and call-to-action button (CTA). After completing the information, check and preview the ad interface on Facebook, then click Publish.
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Notes when running Facebook Dropshipping ads
Not only do you need to know how to use Facebook ads for Dropshipping, but also pay attention to the following to deploy successful campaigns and achieve high efficiency:
Always comply with Facebook’s policies: Ad content should not contain prohibited language or commitment phrases. Do not use sensitive images or violate trademark rights. Ensure that ad images and videos are attractive, high-quality, and have less than 30% text.
In ad content, you can include product links, but do not use overly long links. For products that violate policies, cloak black hat to avoid robots detecting policy-violating content.
When setting up Dropshipping ads on Facebook, turn off multi-ad sets within the ad group to get quick approval.
Reset devices, operating system, and ensure a clean network IP for a smoother campaign launch. You can use additional software to maintain the stability of the network IP, such as VPS, Ads Power,…
Each ads account can add multiple Pixel IDs, but each ID only collects information about the Facebook ads campaign for a specific product.
Conduct A/B testing to evaluate the effectiveness of ad groups when deploying a specific product’s Dropship Ads Facebook campaign.
Build a clean spending history for your account during the advertising process. Ensure timely and complete payment to Facebook, and avoid any abnormal behaviors (deleting campaigns, sudden budget increases or decreases,…).
Now, you should have a better understanding of how to use Facebook ads for Dropshipping. Hopefully, this information will help you successfully deploy Facebook Dropshipping Ads campaign.
Please see more:
- Does Google Ads allow Dropshipping?
- How to target Facebook ads for Dropshipping?
- Experience running effective dropshipping Facebook ads
Frequently asked questions:
If you want Dropshipping ads to appear on Instagram, your ads Fanpage needs to be linked to the Instagram platform. However, each Fanpage can only link to one Instagram account.
No. For Facebook Dropshipping ads in image format, they will appear in all locations on Facebook. However, video format ads will not appear in the right column of Facebook. For video ads in the feed, the video length needs to be under 15 seconds.
