How to use Facebook ads for Dropshipping really effective

Most people who start with dropshipping fail, and the reason is simple: they are still trying to generate traffic and orders using outdated methods. You might find yourself in these situations: diligently creating “for show” TikTok videos that only achieve about 200 views, with half of them coming from your mom and a few high school friends, or trying to persuade acquaintances to buy by posting products on Instagram or Snapchat Stories. We’ve all been through that phase. However, that is not the path to earning your first 1,000 per day in e-commerce.

If you truly want to explode sales and build a sustainable online business model, you need a clear system and a structure that can scale with paid advertising. In this article, Optimal Agency will accompany you to explore the most effective advertising and sales methods for the dropshipping model on Facebook. This is the foundation that successful e-commerce businesses are using to grow every day.

Running Facebook Ads for Shopify stores is still effective in 2025

Before diving into the details, we want to clarify one thing that many advertisers, especially those running Shopify, often misunderstand: Facebook Ads IS NOT DEAD. In fact, it has only changed how it operates and demands that we adapt more intelligently.

If you look at the 2025 market, you will see that TikTok, YouTube, and Google are increasingly powerful. However, Facebook and Instagram remain the places where users spend time viewing reviews, seeking community opinions, watching how the shop owner interacts, looking for UGC videos, and most importantly, making purchase decisions. In other words, Facebook is not the place to start the demand, but the place to close the demand. This is precisely why it remains extremely effective for Shopify store owners.

Facebook Ads 2025 is still effective thanks to a robust data system

Although iOS 14.5 once caused many advertisers to “weep bitterly,” by 2025, Meta has greatly improved its tracking system:

• Conversion API (CAPI) works more stably.
• AI optimizes objectives more intelligently.
• Machine learning can understand user behavior even when precise data is lacking.

This means that when you install all the necessary assets (Pixel, CAPI, Event Matching), Facebook can still identify the right group of potential buyers on Shopify.

Practical example: A customer’s Feng Shui bracelet store on Shopify only ran 2–3 broad target ad sets, but the ROAS was maintained at 2.5–3.2 for 3 months thanks to the system’s automated optimization capabilities.

Users still have the habit of purchasing through Facebook and Instagram

Try to notice: When seeing a product on TikTok, many people will turn to search for the Fanpage, Instagram shop, or website to check its credibility. This creates a multi-platform customer journey, where Meta is the final step for trust confirmation. You can try:

• Running remarketing ads on Facebook.
• Displaying UGC (User-Generated Content) from real buyers.
• Pinning positive reviews on the Fanpage.
• Creating Advantage+ Shopping campaigns.

Just by doing these four things well, the Cost Per Acquisition (CPA) on Shopify is visibly reduced.

Facebook Ads is the number 1 remarketing channel for Shopify

Whether you sell cosmetics, fashion, accessories, or technology items… one thing remains unchanged: no one buys at first sight of a product. Facebook is the most effective customer reminder channel thanks to:

• Carousel Ads
• Review videos
• Collections
• Dynamic Product Ads (DPA)

Example: A women’s sandals store ran cold TikTok Ads but used Facebook for remarketing. Results:

• TikTok brought cheap traffic.
• Facebook brought orders.
• Total CPA decreased by 35%.

Advantage+ Shopping is helping many stores scale

If you’ve been struggling with 10 ad sets, 20 targets, 100 ad creatives… then Advantage+ Shopping is the savior. In 2025, Meta prioritizes this campaign type because:

• It relies on AI to automatically find the right buyers.
• Reduces wrong targeting errors.
• Optimizes distribution automatically based on purchase history.
• It is designed for Shopify, WooCommerce, and the entire e-commerce sector.

We have tested dozens of accounts and found that this campaign works best when:

• There are > 50–100 orders per week.
• Pixel and CAPI are functioning normally.
• The website loads quickly.

How to use Facebook Ads for Dropshipping

In this section, we will explore with advertisers and shop owners who wish to expand their Dropshipping business how to set up, create, and optimize Facebook Ads systematically. When you understand the mindset and operate the process correctly, you will help the Facebook algorithm become a “powerful ally” instead of an unpredictable obstacle. The strategies below are based on our practical experience with hundreds of accounts, thousands of campaigns, and many successful scaling cases.

Campaign structure and setup

This is the foundation that determines whether the Facebook algorithm will support you or “turn its back.” A strong campaign always starts with the correct structure. In this section, we will divide it into the three most important elements:

Broad targeting

Broad targeting means we let Facebook find potential customers based on user behavior and data on its own. This is the huge advantage of Facebook AI. You must have experienced the situation of talking to friends about an item, and just a few minutes later, you see an ad appearing on your newsfeed. That is the power of Facebook AI – knowing exactly what users are interested in. If your product:

• solves a problem,
• has a wow factor,
• Or meets a strong need/desire,

Then Facebook knows exactly who will buy. This is the process we usually follow:

Step 1: Go to Shopify → Sales Channels → install “Facebook and Instagram.” Connect the Page, Pixel (Data Set), and ad account. This only takes 1–2 minutes.

Step 2: Go to Ads Manager → Create → select Sales. Name the campaign after the product. Starting Facebook ads budget: 50–100 USD per day.

Step 3: Set up targeting:

• Location: United States
• Target: Leave empty (Broad)
• Do not add any interests

In hundreds of tests, we found that: No-interest targeting always outperforms interest targeting.

Step 4: Turn off Threads, Messenger, and Audience Network in Placement. Then click Next to move to the creative creation section—the most important part of the entire campaign.

Creative Strategy

The Creative is the lifeblood factor.

• A bad creative → no one watches → no one clicks → no orders → burning money.
• A good creative → AI promotes it heavily → high CTR → low price → fast sales growth.

We always encourage you to test many creatives, but the key is that the creative must be high-quality. The easiest way: Go to TikTok → search for your product → you will see a series of viral videos from those who have already tested the market before you.

Example: There was a time when we sold shark slippers and scaled to nearly 1 million in sales. After that, hundreds of people took our videos and re-ran them (though not very ethical, they still did it). Practical Tip:

• Copy the TikTok video link.
• Paste it into sstikk.io to download the video without a watermark.
• Use CapCut to edit → create 10–20 different versions.

Then return to Ads Manager: Duplicate the ad corresponding to the number of videos you have. Dropshippers who earn 1 million per month continuously run hundreds to thousands of creatives.

Data Optimization phase

After running for 24 hours, you start reading the data, but to scale big, you must synchronize the following factors:

It’s not about being beautiful; the product must solve a problem or create a strong demand. Also, don’t let the store look like a cheap dropshipping shop. A good website needs:

• Clean, professional design.
• Attractive offer.
• Focus on the “Above the Fold” section (the part customers see immediately upon entering the page).

Example of a Strong Offer:

• 1 product: $44
• Combo 2: $59
• Combo 3: $66

Customers will automatically see combo 2 or 3 as a “great deal.” The important truth: 95% of users only look at the Above the Fold section. They look at:

• product image
• title
• bullet points
• price & offer

Then decide to buy or leave. Very few people scroll down to read the entire page.

Effective Dropshipping Tips on Facebook Marketplace

In essence, the dropshipping process on Marketplace is the same as listing products normally, differing only in one critical point: you do not hold any inventory. When a customer places an order, you will:

• Source the product from a supplier like Amazon, AliExpress, or Walmart.
• Place an order at the exact address provided by the customer.
• The supplier ships the goods directly to the customer.
• You keep the price difference as profit.

Example: You list a mini car wash spray machine for 45$, while Amazon sells it for 29$. When a customer orders, you simply place the order on Amazon and have Amazon ship directly to the customer. Each order profits about 10–15$, depending on fees. This entire process will be much more convenient if you use AutoDS.

Use a product sourcing tool to sell on the Marketplace

To operate Marketplace dropshipping effectively, we always recommend that new sellers use AutoDS because it automates almost every step. You need to:

• Sign up for AutoDS (currently offering a 14-day trial for only 1$).
• Install the Marketplace Dropshipping Helper extension.
• Log in and connect your Facebook Store.

AutoDS helps you:

• Import products from Amazon, AliExpress with one click.
• Optimize the title, description using AI.
• Automatically track price and inventory.
• Calculate profit after the 5% Marketplace fee.
• Self-order (depending on the plan).

How to import products into AutoDS

After connecting your account, you can import products in two ways:

• Click “Import Draft” from the list of products suggested by AutoDS.
• Copy the product link from Amazon, AliExpress, or Walmart and paste it into AutoDS.

Once the product appears in the Drafts section, you can edit it: Optimize the title using AI, then select the shipping method:

• Cheapest
• Cheapest with tracking
• Fastest with tracking

Set your desired selling price. Check the profit after deducting the 5% Marketplace fee. If everything is acceptable, save the product.

List the product on Facebook Marketplace

Now let’s go back to the Marketplace.

• Select Create new listing
• Continue to select the Item for sale
• Select the product from AutoDS
• Click Paste info from AutoDS

Immediately, all images, descriptions, and titles will automatically synchronize to Facebook Marketplace extremely quickly and professionally. Important Note:

• Since dropshipping does not involve local inventory, you cannot select Local Pickup.
• Turn on Free Shipping to increase the closing rate.
• Select Use your own label because the supplier will ship directly to the customer; you do not need to print a shipping label.

After reviewing all information, you just need to click Publish.

Completion

That completes the entire process of listing a dropshipping product on Marketplace. From here, when a new order comes in, AutoDS will notify you to process it or automatically place the order, depending on your settings. This is how many young people and small sellers are generating daily income without large capital. If implemented correctly, this model can absolutely become a stable income source for those looking to start an online business with little experience.

Using Facebook ads for Dropshipping not only helps us reach the right customers but also creates a scalable and sustainable sales system. By knowing how to test products, optimize targeting, and build systematic tracking and retargeting processes, you can absolutely turn a small store into a machine that generates stable revenue every day. The most important thing is to persistently experiment, read data correctly, and always optimize based on market feedback.

Frequently Asked Questions