Google Data Studio is commonly used in Digital Marketing. With its ability to connect and visualize data from various sources, this tool helps marketers and businesses save time in creating quality reports to share with partners. In this article, we will guide you on how to use Google Data Studio.
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What is Google Data Studio?
Google Data Studio is a free dashboard and reporting tool provided by Google. It allows you to connect and visualize data from various sources such as Google Analytics, Google Sheets, Google Ads, BigQuery, MySQL,… Its user-friendly drag-and-drop interface enables you to create attractive reports in the form of charts, tables, and diagrams, and customize them easily according to your needs.
By using Google Data Studio, you can easily share reports with others by exporting them as PDFs or publishing them on the web. Google Data Studio is available free on both mobile devices and desktops. This tool also helps marketers integrate multiple types of data into a single presentation.
Furthermore, Google Data Studio can automatically update data and reports, saving users time and increasing the accuracy of dashboards and reports.
How does Google Data Studio work?
This tool operates by collecting data from various platforms so that you can create charts, tables, and other visual presentations. This allows you to work with figures to create dashboards tailored to your goals. Then you can share it with other users.
The operation of Google Data Studio is closely tied to the following stages: integration, transformation, visualization, and data sharing.
Data integration
Google Data Studio uses data connection tools to gather information from different platforms and consolidate it. By clicking on https://lookerstudio.google.com/data, you can view all the data sources that can be connected. Which includes Google’s tools and partners such as Google Analytics, Google Ads, Google Search Console, Google My Business, YouTube Analytics, Bing Ads, Ahrefs, SEMrush,…
Data transformation
At this stage, Google Data Studio helps transform raw data into more comprehensive information. The initial figures, which are often difficult to understand and lack significance, are transformed into basic elements to create information for charts and tables. These then become reporting information for your business.
Explorer is one of the three important tools in Dashboard Google Data Studio. When learning how to use Google Data Studio, you should try this feature. It allows you to work with data, add dimensions, apply mathematical functions, custom formulas to turn data into useful values.
Data visualization
This involves creating reports and dashboards. Here, the initial data is transformed into graphs, tables, charts,… When creating tables, you can customize them according to your preferences or goals and the brand you are targeting.
At this point, you can add logos, icons, and images, or you can change colors, select different text fonts, edit data. Google Data Studio provides the widest variety of charts for your reports, including tables, time series, bar graphs, pie charts, maps, areas, scatter plots, pivot tables.
Data sharing
Google Data Studio not only integrates, transforms, and visualizes data but also allows you to share data and reports. You can share your reports for other users to view or edit dashboards. Members of your team can work on the same report, with changes being saved automatically. Or, you can share reports with partners or managers to present an effective business strategy.
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Why should you use Google Data Studio?
Unlimited access to convenient options
Unlike Google Analytics, with Google Data Studio, you can use an unlimited number of charts. Additionally, you can share and present data in a visual and lively way in many ways. You are free to present reports and create dashboards as you wish.
Flexible customization
Furthermore, reports created in Data Studio are very flexible and can be easily customized according to needs and purposes. You can change layouts, colors, fonts, and other elements to create unique and brand-appropriate reports.
Time-saving
If you know how to use Google Data Studio, you can save more time creating reports than using Excel or PowerPoint. Particularly, dragging and dropping components, connecting and visualizing data is done simply and quickly.
Diverse data sources
Google Data Studio can connect to many different data sources. Including data from platforms such as Google Analytics, Google Sheets, Google Ads, and many other data sources. From there, you can aggregate data from multiple sources and display them in the same report.
Interaction and data exploration
This tool provides users with many unique features such as filters, date range controls. Therefore, report viewers can interact and explore data as they wish. This allows users to better understand the data in the report.
Easy sharing
Not only does Google Data Studio allow you to integrate, transform, and visualize data, but it also allows you to easily share data and reports. You can share reports via link, export reports as PDF files or Google Sheets files, or share directly with team members.
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How to use Google Data Studio?
Here are the steps to use Google Data Studio:
Access Google Data Studio
First, you need to create a Google Data Studio account. If you already have a Google account, you can use it to log in to Google Data Studio via the link: https://datastudio.withgoogle.com/. After accessing it, click on Get Started for free.
Although the link is still datastudio.withgoogle.com, the interface has changed to Looker Studio. This is the latest update from Google, so you don’t need to worry. Although the name has changed, the components on the interface remain the same.
Create a report
After logging in, you will see the main interface of Google Data Studio. To create a new report, you need to determine the data source you want to connect to by clicking on Create and selecting Data source.
For a newly created Google Data Studio account, you need to provide additional information about the country, business name, and then click Continue.
Next, choose the platform you want to integrate with Google Data Studio. In the top left corner, you can name the data source for easy recall.
Connect the data source
Since Google Data Studio supports many different data sources, including Google Analytics, Google Sheets, Google Ads, BigQuery. After selecting the data source you want to connect to, click Authorize.
At that point, Google Data Studio will connect to the attributes associated with your Google account. You can then select the data and the spreadsheet will be collected.
Add report components
After successfully connecting to the data source, you can start adding report components to your page such as metrics. After selecting the metrics to add to the report, click Create report in the top right corner.
Edit the report
On the report menu bar, you can click Add chart to explore all available types of charts. Google Data Studio allows you to customize the report by adding titles, descriptions, icons… You can also modify the colors, fonts, and sizes of report components to create a beautiful and professional report.
Check the report
On the toolbar, click the View button to view the report and check for any errors. If you find an error, click Edit to return to the chart editing interface.
Share the report
After completing the report, you can share it with members of your team or partners. By clicking the Share button in the top right corner of the screen and selecting how you want to share the report.
Through the above article, you have learned how to use Google Data Studio. We hope you can apply to create the most professional and beautiful reports!
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Frequently Asked Questions
Google Data Studio is a free tool provided by Google. You can easily use it to create reports and share data with partners without incurring any costs.
Google Data Studio allows you to connect and use data from various sources: Google Analytics, Google Sheets, Google Ads, BigQuery, MySQL,… to create reports. With many data visualization features including bar charts, pie charts, line charts, and maps.
Additionally, Google Data Studio allows you to share reports with others by providing view or edit access. You can share reports as direct links or embed reports into websites or other documents.
