How to use TikTok Promote is easy and simple

Recently, TikTok has become one of the social networking platforms that attracts a lot of attention from users. This platform is constantly expanding and developing with many new features, aiming to support the construction and development of personal and business channels. Among them, TikTok Promotion stands out as a useful tool, helping customers easily access and see users’ videos. Let’s explore this form of advertising in detail with Optimal Agency in the article below!

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What is the concept of TikTok Promotion?

TikTok is currently ranked 6th in the ranking of entertainment tools with the highest number of subscribers in the world, which affirms the strong influence of this platform in connecting users globally. Therefore, TikTok Promotion has become one of the most effective methods to expand the audience on this platform, helping individuals and businesses increase their presence and attention on TikTok.

Some of the standout features of TikTok Promote

TikTok Promote gives you some flexible options to optimize your ad campaign. First, you can choose from three main advertising objectives: Website Visits, Follows, or Video Discovery. The “Website Visits” objective is aimed at increasing clicks that lead to your website, while “Follows” focuses on increasing your account’s followers. If you want to increase your video views, the “Video Discovery” objective is ideal. TikTok Promote also allows you to customize the ad duration from 1 to 30 days and the budget from 10,000 to 1,000,000 VND. This makes it easy to control costs and optimize your campaign according to your budget and schedule.

Another important feature is the ability to target audiences by gender, age, interests, and geographic location. This ensures that your ads reach the right target audience, thereby increasing efficiency and reducing wasted advertising budget. To track campaign performance, TikTok provides basic metrics such as likes, views, followers, clicks, conversion rates, and average cost per result. This information helps you evaluate the performance of your ads and make necessary adjustments to achieve the best results. Before starting an advertising campaign, you should carefully read TikTok’s advertising policies to ensure that your content does not violate regulations and avoid issues related to restricted images and music. This will help protect your campaign from unwanted risks and optimize advertising effectiveness.

How to use TikTok Promote effectively

To start using TikTok Promote and optimize your ads, follow the detailed steps below:

Step 1: Open TikTok Promote

There are three ways to access the TikTok Promote ad tool. You can use this tool from different locations in the TikTok app:

From Creator Tools:

• Open the TikTok app and tap Profile in the bottom right to access your profile.
• Tap the three-line icon in the upper right corner of the screen to open the settings menu.
• Select Creator Tools and then tap Promote to enter the ad interface.

From a Specific TikTok Video:

• In the TikTok app, find the video you want to promote and tap the three dots “…” to the right of the video.
• Select Promote to start setting up an ad for this video.

On a Business Account, From Business Suite:

• Open your profile and tap the three-line icon in the upper right corner.
• Select Business Suite to open the business management interface.
• Click Promote to start advertising from Business Suite.

Step 2: Choose Your Ad Objective

After opening the TikTok Promote tool, you will be asked to choose an objective for your ad campaign. The objective options include:

• More video views: To get more people to watch your videos.
• More website visits: To drive more people to your website.
• More followers: To improve your chances of getting new followers for your account.
• Add a message: To add a “send message” button to your videos and expand your reach to new customers.
• More profile views: To get more people to view your TikTok profile.

Step 3: Define Your Audience

After choosing your objective, you will need to define your target audience. You have two options:

• Let TikTok Define Your Audience: TikTok will automatically select your audience based on the information you provided and your ad objective.
• Create Your Audience: You can customize your audience by selecting the gender, age, location, and interests of the people you want to target.

Step 4: Set Budget and Timeline

Next, you will need to set the budget and timeframe for your ad campaign. Use the sliders to adjust the budget and time of your ad. TikTok will calculate the total estimated cost and reach based on the parameters you have selected.

Step 5: Pay and Start Advertising

In the final step, you will see an overview screen that shows a detailed summary of your ad campaign, including your objective, audience, budget, duration, and estimated views. If all the information is correct, click the ‘Pay and Start Advertising’ button to complete the payment and launch your ad campaign.

With these steps, you can easily set up and manage your advertising campaign on TikTok, helping to optimize the effectiveness of reaching and interacting with your target audience.

Benefits of using TikTok Promote

• Increase engagement and reach: TikTok Promote helps you reach millions of users worldwide, thereby increasing the opportunity to interact with your audience. Thanks to this expansion, your videos will be reached by new users, not only from your area but also from other areas, creating a great opportunity to expand your audience.
• Introduce services/products or brands: With TikTok Promote, you can easily introduce your services, products, or messages to your target customers effectively and accurately. This tool helps you identify your target audience based on criteria such as age, gender, and interests, thereby optimizing your advertising campaign to achieve the best results.
• Create unique and creative videos: TikTok encourages users to create creative and engaging videos. By using TikTok Promote, you can ensure that your videos stand out and attract attention from other users. Creativity in your videos not only helps you make an impression but also creates higher engagement opportunities with viewers.
• Take advantage of the app’s tools and features: TikTok offers a variety of tools and features to optimize your advertising campaigns. By using TikTok Promote, you can take advantage of these tools to track the effectiveness of your ads, analyze data, and adjust your strategy to achieve the best results. Features such as analyzing views, likes, comments, and shares will help you better understand the effectiveness of your advertising campaign and how to improve it.

Thanks to TikTok Promote, individuals and businesses can leverage the power of the TikTok platform to achieve their advertising and marketing goals most effectively.

TikTok Promote is a convenient and new advertising tool on the TikTok application, helping you increase the ability to interact with other users. Hopefully, this article from Optimal Agency has provided you with a more detailed look at TikTok Promote and how to use this advertising tool effectively.

Please see more:

• What is Top Feed TikTok Ads? How to create Top Feed TikTok ads
• Not everyone knows how to download TikTok videos without logo
• What types of products are banned on TikTok Shop?

Frequently asked questions