To prevent fraud and scams and create a safe advertising environment, Google has required advertisers to complete the identity and business operations verification process. This process helps increase account legitimacy and transparency and benefits businesses and advertisers. What is the purpose of verifying business activities in Google Ads? What are the verification steps? Let’s find out with Optimal Agency in the article below!
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Understanding business verification in Google Ads
The advertiser verification process was first applied to political ads on Google in 2018. Then in 2020, Google expanded the process to include all advertising agencies to strengthen transparency. Google Ads verification is the process by which advertisers confirm the identity and ownership of their business or website to Google. This is one of the important steps to ensure the transparency of information provided on Google. Furthermore, users have control over the data collected and the advertisements served.
Google’s advertiser verification process is intended to protect users from fraudulent ads while ensuring advertisers are fully compliant with Google policies. To do that, advertisers need to provide documents to verify their identity and business activities. Google will then carefully review it before approving it. This process can include many steps such as providing information about the business, verifying identity, and verifying the business with documents. Information about the business that needs to be provided includes legal name, address and contact details of the business, etc. Depending on the type of business and the country in which the business operates, Google may require additional documentation to verify advertiser authenticity.
To ensure the legitimacy and trustworthiness of advertisers, Google has begun implementing a new advertiser account verification process. Once you receive an email or account verification notification, you have 30 days to begin the process. If the advertiser is approved, they can start running ads on Google.
Why Google requires advertisers to verify business operations?
Below are the reasons why Google requires businesses or advertisers to verify their business activities, specifically as follows:
- Ensure personal and business information provided is accurate and reliable. This helps prevent the use of false or inaccurate information in advertising and protects users’ rights.
- Through verifying information, Google can check and determine the validity of accounts. Thereby minimizing the risk of fraud and protecting, advertisers and users. Especially protecting Google Ads accounts from fraud such as reducing the risk of fake clicks, protecting payment information, and increasing account reliability.
- Google advertiser verification gives you access to special Google Ads features and offers such as promotions, discounts, or advanced features only available to verified accounts. Google Ads account verification helps advertisers enjoy these features and performance max campaign Google Ads.
- The Google Ads verification process ensures advertisers comply with Google’s regulations and policies, providing the safest and best experience for users.
- Google can use your verification information to more accurately target your ads to your target audience. When ads are displayed to the right audience, click-through rates and conversions will be higher. At the same time, advertisers will use advertising budgets more effectively and optimally.
- Once your Google Ads account is verified, your ads will be shown more across platforms. Ads are displayed higher on the search results page to help attract the attention of more users. At the same time, increases access to many potential customers and increases sales opportunities.
How to verify business activity in Google Ads
Within the 30-day deadline, you need to complete the advertiser verification process on Google Ads; otherwise, your account will be suspended. Furthermore, your ads won’t be distributed, significantly impacting your business operations.
To begin the verification process, access your Google Ads account. Then, navigate to Settings go to the Advertiser Verification section, and click on that tab to proceed.
Now, choose the type of organization in the Advertiser Verification section, whether it’s an advertising agency or a marketer, etc. Next, select the specific account to complete the verification if you manage multiple Google Ads accounts, and then finalize the verification process. Typically, Google will request verification of the most crucial information. For each verification category, you need to input accurate information.
Provide business information to Google
In the Advertiser Verification process interface, click on Start Verification. Then, start providing business information, including business name, advertising account ID, payment information, contact information (phone number, email, etc.), business sector, etc.
- At this point, Google will ask you some questions, and you need to answer them accurately. When asked if your business is an advertising agency, choose No.
- If the question is about who pays for your ads, select Yes, we pay Google Ads directly.
- When Google asks if you advertise your products/services or someone else’s, choose We advertise our products/services.
- Then, select the business sector your business operates. Finally, click Save and Continue.
Identity verification
After providing information to Google Ads, proceed with identity verification as follows:
- Under Verify your identity, click on Get Started, and then Start Verification. Next, enter the Legal Name and select the type of identification document, including ID card, passport, driver’s license, etc.
- For verifying a Google Ads advertiser’s business organization, you need to provide various information: customer ID, website information linked to the advertising account, a brief description of the company’s sector, email address, phone number, etc.
- Choose one of the documents and start uploading them. Now, enter your business address and click Submit to complete.
You may also need to provide additional information about your business sector, business activity status, etc., to help the verification process succeed. Once you’ve completed the identity verification steps, Google will review the information and documents provided. The verification process may take some time. Be patient and wait for Google’s email confirming successful account verification.
In the above article, Optimal Agency has shared the most accurate and detailed information, hoping that the listed content can help everyone understand the process of verifying business operations in Google and successfully implement verification methods in Google Ads to obtain the rights and ensure the safety of their advertising campaigns.
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Frequently asked questions
When verifying advertisers on Google, there are some necessary documents that you need to prepare. This may include documents such as your identity card or passport, proof of residential address (e.g. utility bill), or corporate documents such as a business license, business registration certificate, or similar document. Fully and accurately preparing these documents will help the verification process go smoothly and quickly while ensuring that you meet Google’s requirements and can continue to advertise on Google their platform effectively.
To see if your Google Ads account has been verified, monitor the Verified status that will appear next to the ad account name.
