Facebook advertising is the top choice for reaching target audiences and promoting products and brands. By analyzing competitors’ advertising, you can better understand market trends and come up with appropriate advertising strategies. If you don’t know how to view your competitors’ ads on Facebook, don’t miss the article below from Optimal Agency to get a satisfactory answer.
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Why do you need to see your competitors’ Facebook ads?
Whether you are a new brand or have been active on Facebook for a long time, you need to analyze the market and competitors. Competitors on Facebook may be competing for your customers. They’ve reached their target audience before you, and chances are the advertising strategies they’re using to reach customers will be effective.
To save time in coming up with a promotion strategy, researching and analyzing your competitors is necessary. Based on the data obtained through the research process, you can apply it to your strategy and improve results.
When analyzing your competitors, you need a way to view your competitors’ ads on Facebook. Through analyzing advertisements, you can know whether what they are doing is effective or not. This helps you avoid wasting time and resources in performing interactive actions and avoid making mistakes.
By looking at your competitors’ Facebook ads, you can better understand what your target audience is responding to. If they respond more to other specific types of content, you can implement this content into your marketing strategy.
Viewing your competitors’ ads is one of the most effective and cost-effective ways to optimize your Facebook Ads campaign. Especially when you are operating in a highly competitive environment. You need to know how to view your competitors’ advertisements to gain experience when implementing an advertising campaign without spending a lot of money, time, and effort.
Analyzing your competitors’ ads can help refine your target audience based on demographics and interests. This reaches specific segments of your target audience more effectively. At the same time, adjust advertising campaigns accordingly to help enhance competitive advantage.
How to view your competitors’ ads on Facebook
View your competitors’ ads using the Facebook Library
Facebook Library, also known as Facebook Advertising Library, is officially called Meta Ad Library. This free tool allows advertisers to look up and review all active ads on Facebook on any Fanpage in any country.
The special feature of Facebook Library is that you do not need an account or any login information to access the library’s content even if that ad is not active at the time of search. Facebook Library will archive these ads for 7 years from the time of publication.
By using Facebook Library, advertisers can look up all of their competitors’ ads on the market. Through analyzing their advertisements, you can better understand their target customers and the promotional strategies they are using. Based on this data, you can deploy a more effective advertising strategy.
If you want to view your competitors’ ads using the Facebook Library tool, follow these 2 ways:
Through search engines
You access Meta’s Ad Library at: https://www.facebook.com/ads/library/ and select the location and type of ad you want to search for. Next, enter keywords and the system will suggest corresponding Fanpage names.
You can also click the Ad Category drop-down menu to select a competitor for that category. These options may vary depending on the country you select. Now click on the page you want to learn about. Then the system will display all competitors’ Fanpage ads.
Here, click See ad details to see the specific content of any post. If you want to filter by quantity, click on Filter and choose to filter ads by the following criteria: Language, platform, format, operating status, and display by date,…
Through Fanpage
With this method, you can access the Fanpage of the competitor you want to see ads for. In the Page Transparency section, click the See All button. When the new window appears, click the Go to Ad Library button.
On the Facebook Library page, select the location as the country where you live and then select All ads. Immediately all ads on your competitor’s Fanpage will appear quickly.
Here you can use Filters to view ads on your competitors’ pages on different platforms or by day. Not all site ads will appear here. If the post was run anonymously, it will not be visible. Often the ads you find are posts posted publicly on the site. The purpose of viewing ads is to analyze and optimize your advertising strategy.
View your competitors’ ads with Quintly
Quintly is a powerful tool used to analyze and track competitors’ activities on Facebook. As long as there is a link to your competitor’s advertisement, this tool will help you track the number of interactions on the post. At the same time, Quintly also provides metrics and charts that compare data with specific competitors. This helps you evaluate your position in the market and the weaknesses and strengths that need to be improved and promoted.
See your competitors’ ads with SocioGraph
The next way to view your competitors’ ads on Facebook is to use the SocioGraph tool. This tool helps you track the number of advertising posts and interactions of your competitors on Facebook. Through the data obtained, you can better understand their advertising strategy. You can analyze the hottest advertising articles from your competitors including content, images, and videos. Thereby, it is possible to identify trends and have appropriate advertising content strategies, enhancing competitive advantage.
View ads using the SocialPeta tool
Smart advertising analysis tool on Facebook as well as other social networking platforms. This is the best competitor analysis tool that provides data on target audience, advertising costs, and detailed analysis of each competitor’s ad. Using this tool you can access more than 1 billion ads on different social media platforms like Facebook, Twitter, YouTube and others.
View ads using the Bigspy tool
It is one of the competitor analysis tools on Facebook that cannot be ignored. Provides huge advertising data and supports many other social networking platforms. Using this tool you can discover the latest ads used by other businesses and get ideas for your own. With a powerful search feature, advertisers can find and filter ads based on many factors: country, industry,… At the same time, display detailed information about the ad accurately such as the number of impressions. , frequency,…
To view ads using this tool, please visit the page: https://bigspy.com. Next, enter the keyword or Fanpage you want to search for information. Unlike the Facebook ad library, you can only view ads from 1 Fanpage. This tool will provide you with many suggestions for related ads. You can choose the best advertising article from there to create ideas for creating advertising content for your Fanpage.
We have introduced to you quick and simple ways to view your competitors’ ads on Facebook. Hopefully, you can choose the right method to get full details about your competitors’ ads. From there, analyze the ad find its strengths and weaknesses, and then apply it to your advertising strategy to achieve the best results.
Please see more:
- How do the ads on Facebook work?
- How to build a community group on Facebook?
- What is the monetization policy for Facebook partners in 2024?
Frequently asked questions
The Facebook ad library stores all the ads that have been running on each page in many countries. You can view your competitors’ ads on Facebook with this tool or use other tools such as Quintly, SocioGraph, Bigspy,…
If you want to know whether your competitor’s Facebook ads are effective or not, look for ads that have been running for a long time. The top ads always run the best. Based on interaction indicators and running time, you can evaluate the effectiveness of your competitors’ advertising campaigns. Through that, apply it to optimize your advertising strategy effectively.
