The factor that attracts and convinces customers to click on Google ads is content. Google Ads content also affects rankings, advertising bids, and order conversion rates. How to write Google ads that hit your target audience? In the below article, Optimal Agency experts will guide you on how to write the most standard and effective Google Ads ads!
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Structure of a Google Ads advertisement
Each Google Ads ad sample will have different content and target different goals but will have a structure including the following parts: title, link, description, and extensions. Each part of the Google Ads ad template will have unique characteristics:
Title Section
The title section is the part displayed with the largest font size, attracting readers’ attention to your ad. The title will highlight outstanding features of the product or service being advertised in the clearest and easiest-to-understand way.
According to the latest update from Google, the title will contain 3 parts equivalent to 3 small titles. Each title will not contain more than 30 characters and will be separated by a “|”. Advertisers can use 1 – 2 small headlines and are not required to have all 3.
Path
This is a green link below the title that is distinguished from other organic search results by the word “QC” or “Ads” placed next to it.
The destination link or landing page that redirects users after clicking on the ad needs to be relevant and consistent with the content and message of the ad. Landing page URLs need to be optimized to provide a good user experience and meet customer needs.
Describe
If the title briefly states the outstanding features of the product or service provided, the description will explain it more fully and in detail. The description requires the advertiser to use good language, style, and content limited to 90 characters while still expressing the main idea of the article.
Extensions section
An optional part of the Google Ads advertising template with additional utilities that facilitate readers in contacting and searching for products and services including phone number, location, link, and note.
When using these widgets, they will appear in the following locations on your ad: the phone number placed next to the link, the geographic location with captions, and other links added below the description section.
Furthermore, Google Ads also has limits on character count and formatting. Advertising images or videos have specific size and format limitations.
With calls to action (CTA), it is necessary to ensure attractiveness and clarity to urge target customers to take action. The CTA should be compatible with the goal of the advertising campaign and guide viewers to take the desired action.
In addition, you need to know the latest updates from Google about advertising content before applying how to write Google Ads ads. Currently, Google has changed the Google Ads advertising content with the following main points:
First, 1 headline and 2 description lines have been replaced with 2 headlines and 2 description lines.
Next are 2 titles each with 30 characters, a description is 80 characters and the maximum number of characters can be up to 140 characters while previously there were only 95 characters.
Finally, the display Url replaces one category level with two category levels.
>>>See more: how to choose Facebook ad placements
What to do before writing Google Ads?
Select the main keyword
For Google Ads, keywords bring customers to your business’s advertising quickly and easily. Without accurate keyword research, it will be easy for your Google Ads campaign to fail.
To identify the main keywords that bring the highest efficiency to your Google advertising campaign. Put yourself in your customer’s shoes to choose the right keywords. Combine with keyword research and analysis tools to accurately determine main keywords.
Identify target audience
Before learning about how to write Google Ads ads, you not only need to choose the main keyword but also need to identify the target audience. When writing Google Ads ads, you need to determine the target audience and characteristics of this ad.
This is extremely important, and it determines the conversion rate of the ad. Because good advertising content is not enough, it also needs to be appropriate and hit the target audience.
Research competitors
In addition to choosing keywords or determining your target audience, you need to research your competitors. Every business running ads on Google wants their ads to be displayed and have high rankings on Google. If you want to surpass your competitors, your advertising copy must be new and more unique than your competitors.
Besides, researching your competitors’ Google Ads ads also helps you eliminate duplicate content. At the same time, offering new directions to help you create the most groundbreaking and effective advertising content!
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Instructions on how to write Google Ads 100% effective
Focus on customer goals
Always put yourself in the customer’s shoes to create appropriate content and convince potential customers. You need to answer the questions: What are my customers looking for? What problem can my product or service help customers solve?
When choosing Google advertising keywords, you need to see that the keyword is aimed at the target customer audience. Based on this, you can create Google Ads advertising content according to your needs and attract customers.
Insert numbers into the ad title
Creating Google Ads ads with numbers included in the title will help improve click-through rates. If the quality score and click-through rate of the ad increase, it will help reduce the maximum ad bid.
Using numbers in advertising titles is also an effective way to create trust and demonstrate the value of products and services. This number is related to price, promotion, success rate, and number of satisfied customers.
Include keywords in advertising content
Using keywords related to products and services in advertising content will help increase the visibility of ads to the right target customers. Keywords can be short words or important phrases in your field of business.
Advertising keywords must be present in both the title and description of the ad. However, you should only use 1 title with keywords. When users see keywords in an ad, they are more likely to click on the ad and find the information they need. This method significantly improves click-through rates and helps improve ad quality. This is one of the ways to write attractive and attractive Google Ads ads.
Highlight the strengths of products and services
When building Google Ads advertising content to increase click-through rates and conversion rates, you must list the strengths of your products and services. If you create advertising content for Google in this way, you need to carefully research your competitors’ advertising samples to avoid duplication and create attractive, engaging content.
In the advertising content, you should list the outstanding strengths of the product or service concisely and clearly. Focus on the unique features and benefits customers can receive.
Impact on customer psychology
Because advertising content greatly determines the click rate and conversion rate of the advertising campaign. So when writing Google Adwords ads, you also need to tap into customer psychology with the words: Promotions, Deals, Discounts,…
Because most users’ psychology when buying products is that they like discounts and promotions. Therefore, you should add keywords to the ad title. This is how you can reach your target customers quickly and easily. Besides, ensure your products and services will stay in the minds of customers longer.
Add a call to action
The call to action or CTA should be included in the advertising content to help urge customers to take a certain action. You can add your purchasing and business contact information. CTAs you can add include: Buy Now, Sign Up Now, Order Now, etc. You can try adding a call to action in your ad title or description.
>>>Click now: what are google smart campaigns
Some notes when writing Google Ads ads
You not only need to know how to write Google Ads ads, but also need to pay attention to the following issues to get the most quality, attractive and attractive ads:
Control where text appears by pinning your ad headline or description.
Use language appropriate to the target audience, and avoid using language that is too complex and difficult to understand. Do not write too long or rambling, and do not convey the message.
Do not write advertising articles with content that excessively highlights your products or services without ensuring authenticity.
Test different ad designs to see which one is most effective. You can use Google’s advertising analytics tool to track the effectiveness of your ads.
Update your Google Ads ad templates regularly and make sure they remain relevant to your target audience.
Above are instructions on how to write Google Ads ads detailed and effective. Hope you can understand and apply it successfully to deploy Google Ads campaigns to get the best results!
Learn more other articles:
- Top 5 trusted, affordable Google Ads marketing agency
- Top 20+ basic Google Ads terminology advertisers need to know
- How to run Google Play ads effectively?
Frequently asked questions
There are many reasons why your Google Ads ad won’t be approved, such as content that violates policies, spelling or font errors, landing pages that don’t work, etc. Google especially takes spelling errors very seriously in advertising.
If your ad has too many capitalized words, uses punctuation or special symbols, or has spelling errors, the ad will not be approved.
On the other hand, the URL in the ad is wrong or does not match the landing page URL, which is also the reason the Google Ads ad is not approved. You need to find out the cause and take appropriate remedies carefully.
The description or description section of Google Ads serves as a summary of the content for the entire advertisement. The description will consist of 2 separate parts, and each part will contain a maximum of 90 characters. Include the main keyword and appear once in the description. Express details about the content in the title, the writing style is attractive, and appealing and creates emotions for the reader. A common way is to use a “-” separator between main phrases.
