Are you starting to explore the field of Marketing or Copywriting? Do you often encounter the phrase “SEO standard articles” appearing in most related documents? Are you learning about what SEO standard articles are and how to write SEO standard content for your website? If the answer is “yes”, then the article below will be a useful source of information for you! Together with Optimal Agency, we will explore this topic in detail now!
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What is SEO standard content?
Writing according to SEO standards is an optimal strategy that helps improve the interactivity of a website or article with search engines like Google, thereby creating friendliness and wider reach to readers. However, the most important thing when writing SEO is that the content must be useful and quality, avoiding unnecessary tricks. In today’s era, search engines, especially Google, are increasingly strict and their algorithms are constantly updated. Therefore, each article not only needs to be optimized for terms in Google Ads but also must meet reading needs and provide useful information to readers.
A standard SEO article needs to comply with the following criteria:
- Keyword density and position must be proportional to the length of the article.
- Content must be unique and valuable, avoiding copying or repetition.
- Keywords need to appear in meta title tags, meta descriptions, and article links.
- Optimize both internal and external links.
- Page loading speed affects user experience, so you need to pay attention to the size of photos, videos, etc.
Complying with these criteria will help you easily achieve high rankings on search engines like Google.
How to write SEO standard content
Steps to write standard SEO content that you can refer to, specifically as follows:
Step 1: Research SEO keywords
This is the most important step when starting to write SEO standard articles. First of all, you need to learn about keywords, especially long tail keywords, which can increase customer conversion rates even though search volume may be low. For example, “rent the best cheap hosting”, “rent a high-performance VPS Server”,…
Each article needs to identify one main keyword and several secondary keywords. The goal is to clearly define the topic of the article to meet the user’s search needs. To research keywords for your website, you can follow these steps:
- Determine the main topic of the website.
- Research knowledge related to that topic.
- Search for related keywords.
- Analyze your competitors’ websites.
- Sort and group keywords into related groups, creating keyword sets.
- Select keywords from the keyword set to write articles.
There are many tools to support keyword research such as Ahrefs, Google Search Box, Google Analytics, Google Trends,… Although most require payment to use full features, you can still use the free version with all the information needed to perform this step.
Step 2: Build a SEO standard article layout – Create an outline
Building an SEO-standard article layout includes creating an outline and outline. First, you need to write a title for the article, no more than 70 characters and contain the main keyword at the beginning. Next, identify and write the description tag – meta description, less than 160 characters, set keywords that reflect the main and interesting content of the article. After completing the title and description, you continue to build the outline and outline of the article. Each section of the article needs to be clearly divided and can contain related main keywords or secondary keywords.
In the introduction, you need to clearly state the main content of the article and promise a solution to the reader’s problem. Be sure to insert the main keyword in the introduction to optimize SEO. In the body of the essay, clearly show useful information and divide the structure into small paragraphs, each containing one main idea. Finally, summarize the content and emphasize the importance of the article in the conclusion. At the same time, call readers to action and make sure to insert keywords in the conclusion.
Step 3: Optimize the article
Before focusing on keywords, you need to optimize other elements of the article such as URL/Slug, headings (H1), subheadings (H2, H3, H4,…), and images.
- Optimize URL/Slug: Make sure the URL contains the main keyword and is short.
- Optimize heading (H1): The main title of the article should contain keywords and be no more than 70 characters.
- Optimize subheading (H2, H3, H4, …): Use subheading to segment content and contain keywords or sub-keywords.
- Optimize images: Name images with keywords and pay attention to image size and quality.
Step 4: Inserting keywords – Keyword density in the article
Put main keywords in titles and heading tags to optimize SEO. However, avoid keyword overload, keyword density should only account for 1 – 3% of the entire article. To avoid keyword spam, you can use secondary keywords instead, ensuring the naturalness and coherence of the article’s style.
Step 5: Optimize Internal Link and External Link
During the SEO optimization process, you need to clearly understand Internal Link and External Link. Use Internal Link to link articles on the same website and External Link to link to other websites. Consider using at least 3 Internal Links and 1 External Link
Step 6: Optimize Bounce Rate
Using APP method:
- Accept: Recognize the reader’s problem and accept it.
- Promise: Promise to provide a solution to their problem.
- Preview: Show readers what they will get through your article.
Enhance user experience (UX/UI):
- Pay attention to layout, color, font, space, text format, emphasis, etc.
- Increase page loading speed.
Step 7: Check for spelling errors, optimize and post
This step is often overlooked but is really important because it affects the overall quality of the article.
- Check for spelling errors thoroughly before posting.
- Preview your posts to ensure they display correctly on the user interface.
- Double-check all titles and meta tags.
- Proactively submit indexes and enhance indexing through a variety of ways, including backlinks from social networks, backlinks from satellite sites, and links to high-traffic blog posts.
- For Copywriters or content writers, proofreading articles is extremely important so that partners can easily browse and trust your content.
So, you have completed the necessary steps to write standard SEO articles. Theory is only part of it, practice and accumulating experience from work to become more and more perfect.
In the article on Optimal Agency, we have shared with you the most accurate detailed information. Hopefully, it can help you learn about the concept of SEO standard content and successfully create SEO standard content.
Please see more:
- How to SEO Fanpage to the top of Google fast, effective?
- How to run gmail ads effectively?
- The fastest way to reach customers in Google advertising
Frequently asked questions
The structure of a standard SEO article includes a number of important elements to ensure optimality and appeal to both readers and search engines. The first is the title, where the main keyword needs to be placed at the beginning to attract the searcher’s attention. Next is the meta description, a short paragraph describing the content of the article, which also needs to contain keywords and make readers want to click on the link. Next to that is the main content, divided into short easy-to-read sections or paragraphs, each section should contain keywords or related words. Finally comes the conclusion or call to action, where you summarize the content and encourage readers to take a certain action. This structure helps increase the interactivity and SEO effectiveness of the article.
Writing SEO standard articles on Google is the process of optimizing content to attract readers and improve position on Google search result pages. First, keyword research is important, to choose keywords that are suitable and have high search volume. Next, write compelling titles and descriptions, containing keywords, to attract searchers’ attention. Then, the structure of the article content must be clear, and divided into short paragraphs, each paragraph clearly stating a main idea and containing keywords. Finally, optimize technical elements such as URLs, heading tags, and images to increase the article’s visibility on Google. By taking these steps intentionally, writers can improve the SEO performance of their articles on Google.
