SMS is a powerful marketing tool favored by many businesses thanks to the outstanding benefits it brings. However, not all businesses achieve the expected results when using this form. Some common problems such as messages not being approved by the carrier or a high rate of dropped messages often cause businesses to face difficulties. Is the reason that SMS Marketing is not suitable for the business field of the enterprise, or is the message content not attractive enough to maximize the effectiveness of this form? To answer the above questions, please refer to Optimal Agency‘s article on how to write SMS Marketing content. This will help your business build a more effective SMS Marketing strategy and achieve the desired results.
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What is an SMS Marketing campaign?
SMS Marketing is a form of mobile marketing that promotes products or services through sending SMS messages to customers. This is an effective tool in building customer relationships and driving sales. SMS Marketing message content can include many elements, such as: advertising new products, announcing special promotions, providing discount voucher codes, or encouraging customers to test new services. However, there is common confusion between SMS Marketing and SMS customer care, leading to incorrect application of network operator regulations. SMS Marketing and SMS customer care are essentially two different concepts and have uses.
The difference between SMS Marketing and SMS customer care
SMS Marketing is messages with advertising content, promotions, or product and service introductions. These messages often contain information about special offers, discounts, or new products that businesses want customers to know about. For example, a message might announce “Congratulations! You’ve received a code for 20% off your next order at our store. Use code XYZ20 at checkout.”
Customer care SMS, on the other hand, is often informative, confirmatory, or instructive, intended to create convenience and maintain a positive relationship with customers. These messages are not for promotional purposes but are focused on providing useful information and maintaining good relationships with customers. Examples of customer care SMS include: “Happy birthday! Thank you for being our loyal customer,” or “Confirm your appointment at 10 am tomorrow.”
If businesses do not clearly distinguish between SMS Marketing and SMS customer care, sending promotional messages for customer care purposes can lead to serious consequences. Network operators can block these messages, impose administrative penalties, or even block the brand name of the business. Therefore, understanding the regulations and accurately distinguishing between these two types of messages is extremely important to ensure a business’s SMS strategy runs smoothly and effectively.
Things to prepare for an SMS Marketing campaign
Before starting to write content for an SMS Marketing campaign, businesses need to keep in mind some important basic factors to ensure effectiveness and regulatory compliance. Here are the points to pay attention to:
Has an official Brand name
Registering an SMS brand name is the first and essential step when a business wants to send SMS messages to customers. This not only helps businesses comply with network regulations but also creates trust for customers. When customers receive messages from an official brand name, they will feel more secure about the reliability of the information.
Register for the advertising message template
After having an SMS brand name, businesses need to register a promotional message template with the network operator. This template will be approved by the network operator and only messages based on the approved template can be sent. This helps ensure that messages sent meet standards and do not violate network regulations.
List of content and words to avoid
To ensure users’ rights and avoid messages being blocked or restricted from being sent, businesses need to comply with strict regulations on content and words in messages. For example, the word “advertisement” must be abbreviated as “QC”, messages must end with a period, and offers cannot exceed 50% of the product value if not authenticated. Understanding and complying with these regulations is important to avoid unwanted problems.
Note
It should be noted that SMS Marketing messages are for notification purposes only and do not support two-way interaction. This means customers cannot respond directly via SMS. To facilitate customer interaction with your business, promotional messages should include alternative contact information such as phone numbers, email addresses, or links to websites or support chat platforms. This makes it easy for customers to contact and respond if they have any questions or requests.
The above notes will help businesses deploy SMS Marketing campaigns more effectively, ensuring that sent messages are not blocked and achieving the best results.
How to write SMS Marketing content highly effective
To help a business’s SMS Marketing campaign achieve optimal effectiveness, writing message content is very important. Here are some ways to write SMS Marketing content to support businesses:
Create a script to send messages to customers
A single message may not be enough to convince potential customers. Therefore, businesses should build a sending script consisting of 3 – 5 messages to naturally convert customers. This scenario needs to be based on an understanding of consumer behavior, product life cycles, and customer needs. Having a clear script helps businesses create a coherent and effective marketing campaign, thereby increasing conversion rates and sales.
The message content is short but highly impressive
SMS messages can only contain a maximum of 160 characters, so the content needs to be short and engaging. Businesses should choose a main, succinct, and clear message to convey to customers. Avoid cramming in too much information, this can reduce the effectiveness of the message and make customers feel confused.
Apply tips to take advantage of the first 50 characters
One of the advantages of SMS is the ability to display notifications right on the mobile device’s standby screen, helping messages have a high read rate. To take advantage of this, businesses should focus on the first 50 characters of the message. These first characters need to make a strong impression, encouraging customers to open and read the message immediately.
Attach Link
Website is an important communication tool with many advantages such as intuitive, flexible, and easily measurable information. Therefore, attaching a link to the website in the message will provide more complete information to customers and enhance the reputation of the business. For long links, businesses can use link-shortening tools to ensure messages do not exceed 160 characters.
Add hotline number
To overcome the one-way nature of SMS Marketing, inserting a hotline number into the message is an effective method. Hotline helps customers easily contact when there is high demand while promoting quick purchasing decisions and increasing revenue for businesses.
SMS content must be authentic
The content of SMS Marketing messages needs to be accurate and suitable for the field in which the business has registered with the network operator. This not only helps avoid regulatory compliance issues but also ensures that your business’s message is conveyed properly, effectively attracting customers’ attention. Therefore, businesses need to clearly understand the carrier’s policies and write message content that is both attractive and compliant with regulations.
Readers, please learn more useful information such as how does remarketing works.
SMS Marketing is becoming an important part of the marketing strategy of many businesses today. Writing effective SMS marketing content is a key factor in improving the success of advertising texting campaigns. This article by Optimal Agency provides detailed instructions on how to write SMS content in the most optimal, quick, and effective way. Hopefully, the information in the article has brought useful value to readers!
Please refer to:
- What are Playable Ads? The potential of Playable Ads in marketing
- How does remarketing work in 2024?
- How to do Affiliate Marketing on TikTok Shop to bring revenue
Frequently asked questions
SMS Marketing is the ideal tool when you need to reach customers quickly and effectively. Use SMS Marketing appropriately in situations like announcing promotions or special offers, reminding customers about appointments or payments, sending confirmation codes and OTPs, or when you want to communicate updates important about the product or service. This is a direct marketing method that helps ensure your information reaches customers immediately, with high open rates and quick engagement.
Although SMS Marketing offers many benefits, it also has some limitations. First, SMS messages have a limited number of characters, making it difficult to convey detailed messages. Second, not all users like to receive promotional messages, and sending too many messages can be annoying, leading to customers unsubscribing. Third, SMS Marketing’s two-way interaction capabilities are limited, because customers cannot reply directly or interact much with messages. Finally, complying with carrier regulations and managing contact lists can be difficult and time-consuming.
