Among the ad types, Facebook Ads Conversion is popular and highly effective. Follow this article to learn how to deploy and optimize your ads.
What is Facebook Ads Conversion?
It is a type of ad where Facebook optimizes your campaigns for target customers with the highest potential for conversion. Depending on the campaign’s target, conversions include purchases, sign-ups, website visits, or app downloads. A way to define Facebook Conversion Ads is by redirecting link customers to a website or a page.
When deploying Facebook ad campaigns, it’s important to pay attention to the Conversion Rate. Facebook Ads conversion rate is the ratio of conversions to the number of ad engagements on Facebook. Since not every customer who views an ad makes a purchase, monitoring, testing, and optimizing this metric is essential for the best results.
This type of Facebook ad is the most widely used and effective. It is suitable for businesses investing in high-quality websites with a relatively low conversion rate. Combining it with Facebook ads can expand reach and encourage customer actions. This type is often applied to high-value products, with the buying process progressing through three stages: awareness, consideration, and conversion.
To deploy Facebook Ads Conversion campaigns, you need to use a BM account and possess skills in designing and optimizing user experience on landing pages.
Benefits of conversion ads on Facebook
Benefits that Facebook Ads Conversions bring:
- Facebook Ads Conversion helps to increase a higher conversion rate on websites. Because advertising campaigns target specific customers, they help individuals and businesses easily reach customers who want to buy products. Moreover, these campaigns promote immediate customer
access to the website, such as purchasing. - Through the Ad Manager, you can directly monitor customer interactions on the website. All measurement data from the campaigns will directly reflect the results of your targeted goals.
- You will obtain a file of the highest-quality potential customers. Additionally, you’ll know which target audiences have taken the desired actions on the website.
- This type of fad is compatible with various platforms, including computers and mobile devices, increasing the reach of your business ads to a wider audience.
- In contrast to ads with direct messages, which may require 2-3 personnel for page management and customer consultations, running this type of ad can reduce the need for personnel. Customers can make direct buys on the landing page or website.
- For products or services with stability and low competition, running conversion ads can significantly boost maximum sales.
- Facebook provides flexible customization options for ads, allowing businesses to implement various functions. You can easily analyze customer behavior and customize ads, including videos, images,.. logically.
- Additionally, you can apply Facebook ads conversion advertising campaigns, to run Facebook casino ads, and Facebook dropship ads.
Setup a Facebook Ads Conversion Campaign
Facebook Ads Conversion Campaign Preparation
If you want to launch any Facebook ads campaign, you need a Facebook Ads account and a payment card. For your Facebook ads account, you should choose an account that has been established for a long time and has a high trust.
If you want to run effective Facebook Ads, consider hiring an account from Optimal Agency. We offer various options for ads accounts: Facebook Agency accounts, Facebook Ads BM No Limit accounts,… and expert support to ensure efficient advertising. Besides, when deploying conversion ads, you need to prepare the following factors:
Design Landing Page
A landing Page, also known as a destination page, is a single web page focused on a specific goal, including a product, service, or event. It guides visitors toward conversion actions such as making a purchase, viewing content, or registering…
Designing a professional and quality Landing Page can significantly increase the conversion rate of sales. You can create a Landing Page using platforms like WordPress, Google Sites, etc.
Further, to run effective ads, you need to have the Facebook Pixel code installed on your website to connect website data with Facebook. Through Google Tag Manager, you can integrate the Pixel code into the website code, facilitating information linkage to ensure a seamless connection between your website and Facebook.
Create a Pixel and attach to the Landing Page
When you have a quality Landing Page, you need to create Pixel Facebook and set it to the landing page for running conversion ads. The process is as follows:
Step 1: Access the Ad Manager and select the Business Settings tab, then choose the Pixel section.
Step 2: Give your Pixel a name following the structure: “Pixel of [Your Name].” At the same time, enter the link to the Landing Page where you want to gather customer behavior data.
Step 3: Choose Set Up Pixel right now
Step 4: Choose “Manually add pixel code to the website.”
Step 5: Copy the Pixel code provided by Facebook to paste it onto the Landing Page.
Step 6: Paste the Pixel code into the “Facebook Pixel ID” section under “Page Setup.”
Once completed, the Pixel is connected to the landing page. To check if the Pixel is functioning, you can use the Pixel Helper extension.
Step 7: Then, you track customer actions on the website by accessing the Pixel Manager. Then, go to Test Events, paste the link to the landing page, open the page, and proceed with actions like mouse clicks and form submissions. If the Pixel is active, the events you set up will be displayed.
When completing the requirements, proceed to follow the guide on running Facebook Ads Conversion.
How to create a conversion campaign on Facebook?
Step 1: Access the link: https://adsmanager.facebook.com/adsmanager/manage/. In the Ad Manager, click on the Create button and select the campaign objective as Conversions, then click Continue.
Step 2: Name your campaign, ad group, and ad in alignment with your goals, and then click Continue.
Step 3: In the ad group section, scroll down to the Pixel section under the Conversion Event to select the conversion goal that aligns with the campaign’s ad objectives.
Step 4: Choose the conversion event location as a website and enter the link to the previously created landing page.
Step 5: Set up a targeting target similar to running regular post ads, including budget and schedule, target audience factors, language, ad placement, and ad format. Next, select the page for the ad and create the ad post. You can create a new post or use existing ones for advertising.
Step 6: Finally, select the Facebook Pixel for tracking, collecting information, and evaluating campaign results.
Note: A single account can have multiple Pixel IDs, but each ID should ideally collect information for the Facebook advertising of a specific product.
Step 7: Review all the ad information with the preview tab. After ensuring all details are correct, click Publish to upload the conversion ad and complete the campaign creation process.
Tips for Running an Effective Facebook Ads Conversion Campaign
In addition to following the above-mentioned guide to run Facebook Ads conversion, consider the following tips to deploy highly effective Facebook Ads Conversion campaigns:
Aim for the right target
To acquire potential customers, identify the correct target audience. Upload your customer data file and create a similar audience from 1% to 2% of this data. Avoid targeting the entire potential customer base; instead, focus on features similar to those of buyers or individuals who have interacted with the business. Then use Facebook’s options to reach them.
Optimize the Landing Page
The purpose of running conversion ads is to drive customers to the landing page to learn about products or services. Therefore, the landing page plays a crucial role in the effectiveness of the ad. Optimizing the landing page in conversion ads is essential. Optimization includes page load speed, content (images, text, call-to-action), and domain credibility (the clicked link is reputable).
Pay attention to Facebook Pixel
The role of Pixel is to assist in distributing ads to potential customers. Pixel needs to be smart enough to display ads to customers with genuine needs. To enhance Pixel intelligence, run engagement ads, messages, or video views first. Afterward, when running conversion ads, Pixel will target customers with similar habits and behaviors.
Choose the right products to run conversion ads
Not all products are suitable for conversion ads on Facebook. Typically, high-value products like fashion, real estate, luxury cosmetics, etc., are suitable for this type of advertising.
Persuade Users to Fill out Ads
To achieve this, determine the action you want users to take after seeing the ad. Facebook conversion options include viewing content, adding to a list, payment, and making a purchase, among other conversion events. Allocate a small budget to attract users to click on the ad and provide personal information.
Through the detailed guide on Facebook Ads Conversion shared by Facebook Ads experts. Hope that you gain knowledge to deploy successful Facebook Ads Conversions campaigns.
Frequently asked questions
When deploying Facebook conversion ad campaigns, Pixel is a crucial factor. Pixel memorizes customers with specific habits and behaviors who have made purchases from your business. Subsequently, Facebook relies on the data collected by Pixel to find and advertise its products to customers with similar habits and behaviors. If the initial customers collected by Pixel are not potential customers, continuing to deploy ad campaigns will incur additional costs.
In addition to optimizing the landing page, optimizing the following factors is essential for Facebook Ads Conversion campaigns to achieve the best results, including timing, ad placement, etc. You should choose the appropriate time frame to increase user reach. At the same time, it is necessary to know which potential customers use which platform and view in which location on Facebook. Moreover, you should not continuously toggle ads on and off, as this may pose a risk of account suspension and hinder ad effectiveness measurement.
