Google Keyword advertising is a method of reaching, finding target customers, and increasing brand coverage chosen by many businesses. However, not everyone knows how to run keyword ads on Google effectively, especially for beginners. In the article below, Optimal Agency will provide useful information on this issue. Let’s follow along now!
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What is Google Keyword Ads?
This is a type of advertising in which businesses need to pay a fee to Google so that ads containing keywords that match the keywords the user searches for will be displayed on Google’s search page.
When users need to search for a certain product or service, they will access Google to search for information about that product or service. At this time, advertisements for products and services that match the keywords the user queries will appear on Google search results.
When run keyword ads on Google, the ads may appear at the top or bottom of the search results page. The position that a keyword ad displays on Google will depend on many factors including the bid price and quality score of the ad and landing page.
Among them, the ad quality score is the most important factor. If your competitors bid higher, you can still get better visibility. Because the ad ranks high on Google, the ad and landing page are relevant to the target audience.
Reasons to run keyword ads on Google
Businesses that run keyword ads on Google will receive the following benefits:
With keyword advertising, businesses will be able to reach potential customers with the most search needs and the ability to buy products. Through this advertising, businesses can classify target customers into different stages.
Control your advertising budget easily because keyword advertising on Google only charges when someone clicks on your business’s ad. In addition, businesses can consider setting appropriate bids for each Google advertising keyword. Google Keyword advertising costs are strictly managed by reaching the right target audience.
Google provides intuitive, detailed, and clear advertising results reports to help advertisers accurately evaluate advertising effectiveness. From there, come up with the most suitable advertising optimization plan.
According to many studies, keyword advertising on Google helps increase traffic to sales websites to quickly find out information about a business’s products.
What do you need to prepare when implementing a Google Keyword Ads campaign?
Resources for running ads
Before run keyword ads on Google, you need to prepare materials including an advertising account, Gmail to manage accounts and campaigns, and Visa/Mastercard. Regarding your Google Ads account, you should choose an account with high trust spending to make the camp process more convenient.
If you want a quality and stable Google advertising account, rent an Optimal Agency account. Proud to be the number 1 unit in advertising account rental and a senior partner of Google that has supported businesses in implementing many effective campaigns. You will be granted a quality advertising account with the best fees on the market and many attractive incentives.
Our account has high credibility and has spent and run many difficult products and services (Casino, Crypto, Nutra,…). Using our Google Ads account, your advertising campaigns will get the best bids. You just need to send detailed information about the campaign and advertising budget.
Our experts guarantee your Google Ads campaigns will be 100% active (Camp active). Optimal experts will send you a detailed report on the status of your Google Ads campaign every day. You can use this data and compare it with your business operations to evaluate advertising effectiveness.
Optimal’s Google Ads team will always accompany and support you 24/7. Setup camp, content consulting, keyword moderation, advertising content, policy violation link cloaking, advertising optimization, etc. If you want to know more detailed information about the service and receive the best quote, contact us at the hotline: +84819004282!
Research run keyword ads on Google
Difficult words are phrases that users enter into the Google search bar to find information about the products and services they need. This is the factor that determines whether a business’s advertisement will be displayed on Google’s search page when users search. Therefore, keyword research is an important element in advertising strategy on Google.
Businesses can use tools: Google Keyword Planner, Google Analytics, Google Trends, and Google Search Console,… to find keywords related to the products and services they provide. In addition, you can refer to the keywords that their competitors are using to get new suggestions.
Not all keywords are effective for Google Ads campaigns. Therefore, you should choose keywords with high traffic, search volume, and low competition.
Based on the purpose of users’ searches, businesses need to classify keywords to optimize advertising content and increase conversion rates.
You should use Google Ads keyword match to control the relevant searches to your Google keyword ads work best. On the other hand, defining keyword matches allows you to limit the scope of your ad. There are 4 types of keyword matches to choose the right keywords: broad match, phrase match, exact match, and negative keywords.
On the other hand, businesses should use keywords appropriate to each goal and stage of the Google Ads campaign.
Instructions for run keyword ads on Google
After preparing all the ingredients and researching a suitable set of Google advertising keywords, you can start implementing the campaign with the following steps:
Step 1: Create an advertising campaign
First, access your Google Ads account, click on the (+) icon, and select Create New Campaign.
Step 2: Choose a campaign goal
Next, name your advertising campaign and choose campaign goals including sales, increasing traffic, increasing brand awareness, etc. You need to choose a keyword advertising goal on Google to measure and evaluate the effectiveness of the campaign.
Step 3: Choose the appropriate advertising form
Next, choose the appropriate advertising form based on your advertising goals and budget. Including search ads (Search Ads) and display network ads (Display Ads). You should choose the type of advertising that suits your business’s products and services. This will help improve the effectiveness of advertising campaigns and optimize costs.
Step 4: Set up ad groups
Next, you need to create an ad group for your keyword advertising campaign on Google to effectively manage, and optimize your advertising campaign. During the process of setting up an ad group, you need to meet the following criteria:
Keywords and ad content in an ad group should be highly related to each other. This helps ensure that your ad appears when users search for your target keywords.
In the same ad group, the more specific the keywords and content will be, minimizing competition and reducing campaign costs. Businesses should use precise keywords or precise phrases to target ads to users with high purchase intent.
Keywords and advertising content belonging to an ad group should be diverse and rich to increase the likelihood of appearing and attracting users.
Step 5: Create advertising content
Once you choose a suitable set of keywords for your campaign, you need to create Google ads with attractive content to attract and convince users to click on the ad. Factors that businesses need to pay attention to when building keyword advertising content on Google include title, ad description, and landing page URL.
In particular, the ad title is the element that appears first in the ad and can impress users. The title should contain the target keyword, demonstrating the benefits and value of the product or service. At the same time, it stimulates users’ curiosity and urges them to take action.
The ad description is the content that appears below the ad title with the role of supplementing and clarifying the title’s message. In the ad title, you should provide complete information about the product. Besides, emphasizing the differences and advantages over competitors, and calling on users to take the desired action.
For the landing page URL when a user clicks on the ad they will be redirected to. The landing page URL should be short and easy to remember, contain the target keyword or brand name, and be relevant to the content of the landing page.
Creating attractive advertising content will help businesses increase the click-through rate and conversion rate of keyword advertising campaigns on Google.
Monitor campaign effectiveness
After completing setup and running ads on Google, businesses need to monitor and evaluate the effectiveness of the Google Keyword Ads campaign to adjust accordingly. Tools that businesses can use to evaluate campaign effectiveness: Google Analytics,…
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Optimize keyword advertising campaigns on Google
After monitoring and evaluating the effectiveness of keyword advertising campaigns on Google. Businesses need to optimize campaigns to improve advertising effectiveness and optimize costs. Activities that businesses can perform to optimize advertising campaigns include:
Adjust the keywords in your campaign by adding or removing ineffective keywords. Change keyword types or keyword variations, use exclusion keywords to prevent inappropriate users, etc. Besides, businesses can also adjust bids for each keyword to increase or decrease the likelihood of advertising visibility.
Businesses can edit appropriate advertising content to improve campaign effectiveness. By adjusting elements in the content: changing the title, description, or landing page URL,… Or using ad expansion features to add more information to the ad: phone number, address, website link,…
Regarding the landing page of keyword ads on Google, you can optimize by changing the interface to be more eye-catching, improving page load speed, and updating new content,… This will help make the landing page more attractive. more attractive and attractive to target customers. On the other hand, you also need to ensure that the landing page is relevant to the keywords ad copy, and call to action button.
With detailed instructions on how to run keyword ads on Google effectively, we hope you can apply them successfully. From there, we can create advertising campaigns that achieve the highest results and optimize costs effectively.
Related articles:
- Instructions for running Google Shopping ads increase sales
- Why don’t Google Ads take money? Efficient way to fix it?
- Google AdWords keyword match types and how to choose
Frequently asked questions
Depending on each business, the ideal number of keywords for each ad group will be different. However, do not target more than 25 keywords per ad group. You can use a few more keywords, but having too many keywords will make effective ad group management more difficult. Ensure Google ad performance, you should have at least 5 keywords in each ad group.
Google allows a maximum of 20000 keywords per ad group. If you want to add more keywords to Google Ads, you will need to organize your keyword list into manageable ad groups.
Ads will display on search pages that have the same meaning or purpose that matches the keyword. Of the 3 keyword matching options, exact keyword matching helps your ads get better results even though the reach of users searching for keywords on Google will be less than phrase matching and keyword matching wide. The way to use an exact keyword match is to use square brackets within the keyword.
