Fanpage is a profile page representing a business or organization. If a business wants to expand its operations on Facebook, it needs to create a professional Fanpage. Further, to enhance brand awareness, promote products and services, and increase access to potential customers, businesses should run Fanpage ads. In this article, Optimal Agency experts will give you instructions for running effective Fanpage ads.
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Material to run Fanpage ads?
To boost sales activities on Facebook, businesses can run Fanpage ads. This allows businesses to develop and enhance brand recognition while increasing access to potential customers. Similar to deploying Facebook Ads campaigns, you need to prepare the following materials:
Fanpage
This is the first material that advertisers need to run Fanpage ads. When creating a Fanpage, you need to fully update information and build quality content to create the success of the ads campaign. Before starting to run a Facebook ads campaign, focus on building a neat and professional Fanpage with content related to the products and services your business provides.
For details on the steps to create a Fanpage, access this link: https://www.facebook.com/pages/creation/. At the Facebook homepage interface in the left corner of the screen, select See all. Next, select Page and then select Create new page.
Then, you need to complete the details including page name, category, description and then click Create page. For the page name, you should use the business name, and for the category, you should choose a category that describes the type of business, organization or topic that the Page offers. In the Description section, share about your business activities with a limit of 255 characters.
Next, add a profile photo and cover photo for your Page. Regarding the size of the avatar, it should be square with a minimum size of 150 px (can create size 600×600 pixels, 900×900 pixels.). As for the cover photo size, it is 828×315 px on computers and 828 x 465 px on mobile.
Then, complete the information on your Business Page including website, location, business hours, phone number, call to action button. Finally, invite your friends to like the page to reach more people. Additionally, you can write a post welcoming everyone to your Fanpage. At the same time, you can introduce your products and services attractively and attractively.
If you want a quality Fanpage or an old or resistant Page, you should buy a Page from Optimal Agency. We are the No.1 unit of providing quality-resistant accounts globally. As a high level partner of Google with over 10 years of experience; we offer an experienced expert team to grant quality Fanpage with the best prices.
Ads account
Besides Fanpage, Facebook Ads account is one of the important factors. With a Facebook ads account, you should choose an account with high trust and spending history to approve campaign conveniently and easily.
To get a quality Facebook Ads account, you should rent an ads account from Optimal. Here, you will be granted a Facebook Ads Agency account with the best prices and many attractive incentives. Further, we offer a huge, diverse account resource to meet all customer needs.
You can be completely assured about the quality of the account that Optimal provides. We carefully checked all the accounts before providing them to our customers. The accounts are stable, high trust, campaign approval, strong spending, fast ad approval, best bidding price and rarely lock. By using our account, you can deploy many large-budget Facebook ads campaigns.
Moreover, our expert will accompany and support 24/7 during your rental process. We offer to set up accounts, cloak black hat link, advise content, optimize ads, handle all policy-violation issues,… Contact our hotline at +84 8 1900 4282 for more detailed information and to receive the best quote from us!
Visa/Mastercard
In addition to the above two materials, you also need to prepare a popular advertising fee payment method: Visa/Mastercard. If you rent Optimal’s Facebook Ads account, you will not need to prepare a card but only need to prepare a budget to set up camp.
>>>Click now: Content that violates Facebook policies
Instructions for running effective Fanpage ads
For Fanpage ads, businesses have various options for ad types that align with their business goals. In this article, Optimal will share with you 2 common Fanpage advertising methods that bring the highest effectiveness and optimize costs.
Increase Fanpage likes ads
When deploying this type of ad, the goal is to build brand awareness and increase likes and followers. To run Fanpage ads, prepare introductory content about the Page’s theme and a compelling call to action. Next, you have to prepare attractive images related to the Page’s theme.
Now, you need to log in to the Ad Manager and launch a Facebook Ads campaign as usual. Then choose the campaign objective as engagement and name the campaign. Next complete the ad group setup: name the ad group, select the Fanpage for advertising, target the audience, and choose the ad placement.
Afterward, set the budget for the ad campaign and create an ad template with suitable content and images. After creating, preview the ad on the right side to edit the ad content. In one ad group, create 5-10 ad templates for testing. Finally, click “Publish” to launch the Fanpage ad.
Additionally, you can create more ad templates for A/B testing. After running the ads for 3 days, choose the best-performing ones with more likes and lower costs to retain and increase the budget.
Run ads posts on Fanpage
This type of ad aims to attract attention and is demonstrated by user interaction with a post on Fanpage. The main goal is to increase post interaction, sales, and enhance brand awareness.
You have two options for setting up this ad: either access the Fanpage, find a post with high interaction, and click the “Boost Post” button right below the post. Or go to https://www.facebook.com/business/ and select “Create Ad” from the menu or choose an existing post on the Fanpage.
In the Facebook Ad Manager, select the appropriate advertising objective. Then, complete the ad campaign setup, including naming the campaign, creating a new ad group, targeting the audience, choosing the ad placement, setting the budget, and scheduling the Fanpage ad campaign.
Finally, preview the ad to see how it will be displayed to users on different devices. Click “Confirm” and wait for Facebook to approve the ad, usually within 24 hours.
>>>See more: Facebook Ads metrics to watch out
How to run Fanpage Ads for free?
In addition to understanding the guide for running effective Fanpage ads, you should also take note of some ways to run Fanpage ads for free:
Use personal Facebook account
You can use your personal Facebook account to increase interaction for your Fanpage by inviting friends to like and follow the page. This method is suitable for small businesses with a small customer base. It helps to reach more potential customers, and research competitors in the same industry.
Advertise on Facebook Fanpages and groups
Businesses can promote their Fanpage on popular Fanpages and groups to increase their traffic. You should find posts related to the products or services you provide. Use the Fanpage profile to comment, directing users to your products or brand. Additionally, you can post ads content in large Groups to introduce your products.
Use free advertising software
To quickly find potential customers and optimize costs, businesses can apply this method. Free advertising software helps advertisers reach a large number of target customers interested in their products or services.
This method also increases interaction for the Fanpage through automatic posting and sharing. Some software you can consider are Simple Ads, Simple UID, Simple Seeding, Puziness, iClick,…
Build groups with similar contents
Besides, businesses can build a community of people interested in the products or services they provide. This is an effective way to find target customers and advertise for the Fanpage, bringing the brand closer to users.
However, building and maintaining a group requires time and effort. Therefore, you should have a plan to create engaging content to retain members and increase interaction for both the Group and Fanpage.
Moreover, you should create quality, valuable, and useful content for the Fanpage. Also, establishing a connection between the website and Fanpage helps increase the ads effectiveness, communication, and overall business efficiency.
Understanding the guide for running effective Fanpage ads greatly benefits businesses in developing their operations and increasing sales. We hope that you can apply the above information to increase profits for your business.
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See more articles:
- Summary of content that violates Facebook policies to avoid
- How to get back a Fanpage that has lost administrative rights quickly
- Should I increase fanpage likes Or is it better to buy likes?
The cost per like on a Page depends on the theme and target audience that the business is focusing on. For broad topics, the cost is around 300 – 800 VND/like. For narrower themes and target audiences, the cost can range from 1,000 – 5,000 VND/like.
You can run Fanpage ads for free by applying the following methods: leveraging your personal Facebook page to invite friends to like the Fanpage, promoting the Fanpage on large Fanpages and Groups, livestreaming, creating viral content on the Fanpage, using free Fanpage advertising software,… However, compared to deploying paid Fanpage ads campaigns, the effectiveness of these methods is not very high.
