Many businesses have chosen this type of paid online advertising to reach many target customers. Those who are just starting to run ads will encounter many difficulties in implementing a successful Google Ads campaign. In today’s article, Optimal experts will provide useful information about detailed Instructions for running Google Ads. Please refer to it now!
Conditions for deploying Google Ads advertising
If you want to run Google ads effectively, you need a Google ad account and prepare the following elements:
- A Gmail account that has never signed up for a Google Ads account before.
- International payment card to pay advertising fees on Google such as Visa/Mastercard. You can use a Visa Credit or Visa Debit card to run ads and pre-load some money onto the card.
- Own at least one Website or Landing Page to provide information, and introduce and promote the business’s products and services. A landing page or landing page in Google ads can be a website, blog,…
How to set up a Google Ads account
Create a Google advertising account
This is one of the important steps in the detailed Instructions for running Google Ads. Access: account.google.com, select Started, and log in to Gmail. Next, select Create account => select To manage my business.
Next, select “Switch to expert mode” to complete account creation. Then, you select “Create an account without creating a campaign“.
Complete the information required to set up your Google advertising account in the following sections: country, time zone, and currency.
If you want Google to suggest effective tips for optimizing your advertising, select the option “Yes, or send me effective tips…” and then press the “Send” button. When the Google Ads account is successfully created, the screen will display a notification.
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Set up payment method
When running ads on Google, you need to prepare an international payment card Visa/Mastercard. You can use one of two types of cards: Visa Debit card and Visa Credit card to run Google Ads ads.
Add a payment method to your advertising account, click the Settings icon in the Google Ads account interface. Next, select the Billing and Payment section. After that, select Country or territory, then click Continue, then fill in the business address and click Continue. Finally, select Submit and activate your account.
Once you’ve finished setting up your account’s payment method, you see a Demo of the Google Ads ad template.
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Detailed and simple Instructions for running Google Ads
Create a Google advertising campaign
You log in to your Google Ads account to create a new advertising campaign. Go to the Campaigns section and click on the (+) sign in the left corner of the screen to create a new campaign.
Next, you choose the advertising goal that matches the business goal you want to achieve (reach, impressions, conversions, purchases, awareness,…). Next, choose the type of advertising that Google recommends and select Continue.
After that, you will be redirected to a new interface to perform settings, set up ad groups, and create Google ads.
Budget, bid, and ad campaign settings
In this step, name your Google Ads campaign and select the network you want your ad to display on.
Next, you target the target audience for your advertising campaign according to the following criteria: geographical location, language, interests, and behavior,… Google will rely on the information you provide about the target audience to deliver ads to the right potential customers.
Then, set the budget for the appropriate advertising campaign. In this section, you will set up the budget for your advertising campaign daily.
In the advertising bid section, Google will help you choose a bidding strategy based on your goals: conversions, number of clicks, and impression rate. You can also choose a manual bid strategy and click Continue.
Set up ad groups
This is an important step in the instructions for running Google Ads. In this step, you set up an ad group by naming the ad group and choosing appropriate keywords. You can also create additional ad groups by clicking the “+” icon.
Choosing the right keyword list helps your advertising campaign target the right target audience. Ensure your keywords match the terms that potential customers use to search for products and services. When researching and choosing keywords, you can use the Google Ads keyword planner tool.
Click the tool icon in the left corner of the screen and then click Keyword Planner in the Planning section. Next, click Explore new keywords with the options: start with keywords or start with websites and then select View results. Once you have your keyword list, you can edit it using filters and categories to help you find the right keywords.
In this step, you need to choose one of four match types: broad match, modified broad match, phrase match, and exact match. After choosing the appropriate keyword, click Save and Continue.
Create ad templates to run Google Ads
Content is the factor that attracts and keeps customers in the ad to continue reading information about products and services as well as urging them to take action. How to run Google ads effectively is to build an ad model according to the following suggestions:
- Each ad sample includes at least 3 titles, each title is 30 characters, 2 descriptions are 90 characters long, and the length must not exceed 270 characters. Ensure the ad titles when displayed do not lose text.
- The main keyword phrase appears twice, once in the title and once in the description.
- Content needs to be concise, clear, concise, and meaningful enough to highlight products and services and provide valuable and easy-to-understand information.
- Do not use special characters or abbreviations, slang words, misspellings, etc.
- Choose the appropriate message for each device and campaign to ensure the message displays optimally on all devices.
- Add a CTA (Call to Action) to urge customers to take action immediately.
Set up the Remarketing object
You access the Google Ads advertising page to get the Remarketing code and install it for your website. Every time a user visits your website, the system will automatically save the cookie to the Remarketing list. Accordingly, you carry out Remarketing campaigns for your business.
Submit Google Ads
Go to the Campaigns Tab and click on the campaign you just created, then click Manage Campaign. Next, check your Google Ads campaign to ensure no errors. Once the test is complete, click Publish to post your ad on Google.
Monitor and optimize ads
When running Google Ads, you need to regularly monitor, measure effectiveness, and optimize ads. You can see the evaluation of your ad results in reports from your Google Ads account or through the Google Analytics tool.
During the process of implementing a Google advertising campaign, you can optimize ads by adjusting bids, reallocating budgets, stopping ineffective keywords, and setting ads according to time frames when many potential customer queries…
Secrets for running Google Ads effectively and optimizing costs
In addition to understanding detailed instructions for running Google Ads, you need to pay attention to the following to have effective advertising campaigns:
- Understanding how Google advertising works to know how to deploy an effective Google Ads campaign to reach the right target audience. When running ads on Google, you need to ensure the keywords and ad content are related to each other.
- Understand how Google Ads ranks ads to choose the right method to reach potential customers. How to determine when an ad is displayed on a search results page based on factors: bid, quality score, and landing page experience.
- You need to know how to research and classify keyword groups to determine how and when your ads are displayed.
- Targeting the right target audience when running ads helps Google Ads campaigns achieve the highest efficiency and most cost optimization.
- If you want to run Google Ads ads with high efficiency, you must optimize the landing page to increase the conversion rate. Ensure the elements on the product page you advertise are SEO standard. At the same time, you need to pay attention to user experience (UX-UI), and page loading speed,…
- Using negative keywords makes your ads look better and tells Google which ads not to show. It also helps identify the different ways users can search for your keyword. Taking advantage of extensions: web links, price extensions, addresses, etc. is a great support tool from Google to help make advertising samples more attractive and effective.
- If you choose the Buyer Intent Keyword phrase that is suitable for your advertising purposes, customers will come to your business without any hesitation.
- When running Google ads, run a remarketing campaign to reach customers who are interested in your product and have visited your website but have not yet made a purchase.
- You should start running Google Ads ads with a small budget every day and then review the proposed budget to analyze and evaluate the performance of the campaign.
- Use a keyword planner to see traffic estimates for each keyword type to make appropriate bid and budget decisions.
Instructions for running Google Ads in detail are shared by Optimal Agency experts with more than 10 years of experience in the industry. Hopefully, this useful information will help you have successful Google advertising campaigns!
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Frequently asked questions
In essence, running ads on Google is to promote products and services and help businesses reach their target customers. Whether running Google Ads ads or not depends on many factors: product quality, promotional programs, suitable advertising content that hits the target audience,… When deployed For Google Ads campaigns, you need to combine these elements to help ads be distributed and displayed to a wider customer base to increase the conversion rate of orders.
For businesses that do not have abundant financial resources, they can deploy Google Ads campaigns for free. The implementation is as follows:
You need a Google account and a website with all the necessary information about your business: description, logo, address, phone number, products, and services.
Next, you use Google Local Business Center to display your ads on the Google search page.
Finally, visit www.google.com/maps to search for a business and verify your information, then wait for the notification to run free advertising. Usually after 1 week, there will be a notification allowing you to run free ads from Google.
This form of running free Google ads is suitable for businesses with limited advertising budgets but still want to promote their brands, products, and services. However, if you want to achieve the highest efficiency expand your target customer base, and increase sales, businesses need to set a budget for advertising campaigns to achieve the highest results.
