If you want to reach more potential customers and boost sales, running ads to increase interaction for your Fanpage is the top choice. What is interactive advertising? How to run Facebook interactions to maximize revenue. In the following article, experts will answer all questions about this issue.
What is interactive advertising?
Interactions on Facebook are the actions that users take to interact with your posts or comments. Including: liking, sharing, commenting, viewing photos, clicking the play video button, clicking “See more”, “Send message” message”,…
What is interactive advertising on Facebook? This is a form of Facebook advertising distributed to users to attract more interactions from users.
The operating mechanism of this type of advertising is based on available data on user behavior, and Facebook will predict who will interact with that ad. Accordingly, priority is given to distributing and displaying ads to these audiences first. When someone interacts, Facebook will always update data about those interacting to find similar audiences to form the audience file are targeting.
Benefits of running interactive ads on Facebook
Running interactive ads helps increase the chances of your advertising posts and Fanpage having more interactions. At the same time, you will receive the benefits when running Facebook interactions:
Find and increase access to new potential customers. Accordingly, Facebook will rely on user interaction data on Fanpage and advertising posts to find people with similarities.
According to research, each like or comment will help your post reach about 6-7 new target audiences. You will not have to spend extra money to access the customers when your ad has a lot of interactions.
With social proof, interactive advertising on Facebook also promotes the interaction of friends who have interacted with your Fanpage or advertising post.
Based on Facebook’s algorithm, advertising posts or Fanpage will have more interactions. This will help increase the ad’s ranking position on the target audience’s Newsfeed.
Each interaction on Facebook not only increases accessibility but also increases brand awareness to customers. At the same time, this is the most effective way to media communicate.
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Instructions on how to run Facebook interactions
Compared to other forms of Facebook advertising, creating interactive campaigns is not much different. Need to prepare all the steps before proceeding: Facebook advertising account, Visa card, Fanpage. With a Facebook Ads account, you should choose a long-standing account with high trust to run ads. The best solution is to rent a Facebook Ads account from Optimal Agency. You will be granted quality advertising accounts, and good prices with a variety of choices: Facebook Ads BM no Limit account, Agency account,…
Once have all the necessary things, deploy the campaign by following these steps:
Step 1: Access Ads Manager or link: https://adsmanager.facebook.com/adsmanager/manage/.
Then click + Create to create a new campaign.
Step 2: In the campaign goal selection section, select Interactions.
Step 3: Next, you conducted to establish the campaign: name the advertising campaign to easily track and choose the appropriate type of interaction. You have 3 choices: post interactions, page likes, and event responses.
Step 4: After selecting, install the ad group and name the group. At the same time, set the budget and advertising schedule. In the budget section, there are 2 options: Daily budget or lifetime budget. After setting the budget, set up the advertising schedule.
Step 5: This is an important step in running Facebook interactions. You target the advertising campaign according to the factors: of location, age, and gender. Do not target based on interests that will cause the distribution scope to narrow.
Regarding advertising positions, you can choose automatic or manual positions. For automatic ad placement, Facebook will automatically distribute the ad. You can choose where you want your ad to appear by selecting Manual Ad Placement.
Step 6: Proceed to Ad Settings: name the ad, and select Fanpage to run interactive Facebook ads. Besides, set up your ad with 3 options: create a new ad using existing content or use a simulation on Creative Hub. If you choose to Create a new ad, proceed to create content. Once completed, select Post and wait for Facebook to approve the ad.
How to increase Facebook interactions to increase sales
Facebook is increasingly tightening its policies, causing advertising posts on your Fanpage to have little reach and interaction. You can apply Facebook interaction methods or tips to increase interaction for sales advertising posts.
Understanding customer psychology
You want your ads to reach many customers and have many interactions. First, you need to research the target audience your campaign is aimed at carefully. Answer the questions: Who are your customers? What are their characteristics and behaviors, as well as what elements in advertising are they often attracted to images, videos,…
Specifically, advertising posts with many likes, comments, and shares will often have attractive titles, article lengths of less than 250 characters, and can use emotional icons.
According to many studies, Fanpage and advertising posts with many followers, interests, and high interactions all exploit user psychology well.
Share meaningful content
Content is a part of the page and it is an important factor that attracts customers to view your advertisement. The way to run Facebook interactions on Fanpage comes from the fact that every uploaded post receives a lot of likes, shares, and comments. Ability to convey to the reader some meaningful content or information to the viewer. You need to know How to run Sales ads on Facebook effective.
Furthermore, the content on the Fanpage needs to accurately determine the psychology of the target audience as well as provide solutions for customers. In addition, you can provide information that makes a difference through in-depth articles. They can also be articles instructing how to use or sharing information on how to recognize fake and counterfeit goods.
Design quality images and videos
This is one of the ways to attract and increase interaction for posts on Fanpage besides providing meaningful content. Put yourself in the target customers’s shoes to design images and videos with appropriate content to convey the desired information. At the same time, ensure videos and images have high sharpness to attract and attract customers.
Post during prime time and have a specific posting plan
When should run ads to reach more potential customers and increase maximum interaction? You can refer to the golden hours for posting on the sales Fanpage: morning from 6 am – to 9 am, noon from 11:30 am – to 1:30 pm, and evening from 7 pm – to 11 pm. However, you should carefully research your target customers to have the correct golden hour to post your ad. They often access Facebook and buying habits online at what time to know the golden hour to post.
Besides, you need to have a plan to post regularly at a specific time. Target customers not only look for quality information but are also attracted to pages with complete and meaningful content posted.
Build credibility for Fanpage
One of the ways to run Facebook interactions for sales ads is to build the credibility of the Fanpage with customers through:
Regularly interact with users on Fanpage, ready to answer comments and answer questions.
Organize activities on Fanpage: minigames, contests, and events with attractive rewards,… to attract users to visit Fanpage and increase interaction. At the same time, thank them for sharing the article on their fan page.
The content and contests on the page must be associated with the outlined ideas and express the brand image, message, and customer orientation.
Comply with Facebook policies
When posting sales ads for any purpose, comply with the rules of the game and Facebook’s policies. Do not use tricks to attract likes and increase interactions on Facebook. Do not use prohibited words or trademark copyright violations in advertising content. Advertising images cannot exceed 20% text or use sensitive images…
If you sell prohibited or restricted items, rent a Facebook account that violates Optimal Agency’s policies. Not only will you get a stable, high-trust account to run ads effectively, but you will also receive dedicated support from experts. In addition to Facebook Ads accounts, Optimal also rents Google Ads accounts and Tiktok Agency accounts with the best quality and price on the market.
Livestream sales
An effective way to run Facebook interactions to increase sales is Livestream. Target customers will be at rest when seeing the seller and the actual product visually and vividly. During the Livestream process, you will offer attractive incentives and promotions to attract viewers to interact with the Livestream to increase order rates. However, you need to carefully plan and prepare the script and notify everyone of the Livestream time.
Using free Facebook interaction to increase software
In addition, you can use Facebook’s automatic interaction software to help you increase interactions on your sales page. Some effective Facebook interaction software that can be used: are Pancake, Vpage, ShopTab,…
When you understand how to run Facebook interactions, you can find potential customers, increase brand awareness, and promote sales effectively. Hopefully, with these detailed instructions, you can deploy successful Facebook ad campaigns!
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Frequently asked questions
First is distribution, when running interactive ads, Facebook will try to find people who are likely to be your customers. At that time, the reach was quite low and overlapped. As for reach advertising, Facebook will distribute the ad to the maximum number of people in the set file regardless of whether they are customers or not. In case your advertising content is more attractive, the reach will be very high.
Regarding cost and effectiveness, if you run interactive advertising, the cost will be calculated based on the amount of interaction achieved. When running outreach ads, there may not be interactions but there is still the possibility of purchases. The cost of this form of advertising will be lower than an interactive advertising campaign. In addition, choosing which type of advertising depends on the campaign goal.
Depends on what your campaign goals are. When first run Facebook ads, you can deploy ads to increase interaction. Let more people know and increase brand awareness and reputation for fan pages and advertising posts through likes, shares, and comments.
Your goal when implementing Facebook Ads campaigns is to reach customers who want to make purchases and boost sales, so message advertising will be an effective solution. In addition, this type of advertising will be suitable for you to run remarketing. Target audiences who have interacted with articles or groups of people accessing the website.
