If you run ads on Google, you know about display network advertising or GDN. This type of advertising is popular in many businesses because it reaches the right potential customers, achieves many business goals, and optimizes costs. To better understand GDN advertising and how to run Google display network ads, please follow the article below shared by Optimal Agency experts!
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What is Google display network advertising?
A type of online advertising that appears on the Google Display Network is known as display advertising or Google Display Network (GDN) advertising. This is a network with more than 2 million websites, videos, apps, and Gmail and can reach over 90% of users on the Internet.
Advertisers will place ads in the form of banners, videos, or text on Google’s partner networks. You’ll see ads at the top or sides of a web page, or maybe in the middle of the content you’re viewing. This form of advertising will attract the attention of target customers when they watch videos, read the news,… on other websites.
GDN advertising is a highly effective advertising method with accurate customer access. Using the Google Display network’s targeting criteria allows displaying a business’s message to the right potential customers at the right time.
Choosing similar audiences when running ads on Google, you can search for new customers or customers similar to existing customers to target the target audience for advertising more accurately.
Automation will help you get more conversions by finding high-performing audiences based on your current audience and landing page.
>>>Click now: how to manage Google Adwords account
How Google Display Network Advertising Works
Before learning how to run Google display network ads, you need to understand how this type of advertising works. GDN advertising operates in the following 3 methods:
Contextual advertising: Google’s algorithm is improved and smarter. When you choose a group of keywords, Google will search its website system to find pages with content, and language,… match your keywords and display ads.
In addition to letting Google automatically choose the location to display ads, you can choose where to place your ads yourself thanks to the Placement Targeting feature. Your GDN ads can be displayed on Google’s display network: website, video, and app systems,…
This form of advertising is used to implement an effective customer pursuit strategy that businesses choose. Businesses can target customers who regularly visit your website and help increase conversions.
Benefits of running Google Display Network ads
Google Display Network is an extensive network. Therefore, it helps businesses reach many target audiences when advertising. The benefits of running Google display network ads are:
- This form of advertising not only helps you reach many target audiences, and increases brand awareness of your business.
- Besides, Google Display Network ads help you drive traffic to your website or app. You can introduce and promote your business’s products and services.
- You can differentiate your ads because GDN ads have many options including graphics, video, and audio. Or you can incorporate your company’s color palette and logo into your display ads.
- If you know how to run Google Display Network Ads, you can boost sales. By providing users with product information and incentive programs to encourage them to purchase.
- Compared to other forms of advertising, the cost of Google Display Network is often cheaper. You can target your ads to the right potential customers at a lower cost.
- There are many targeting options and you can target specific audiences: behavior and interests, demographics, specific website topics, etc. Additionally, you can also create audiences. custom audience if targeting options are not met. Experiment by creating different ad groups with different objectives and choosing the most suitable one.
- One of the most prominent features of display advertising is that it allows you to re-engage previous visitors to your website. This is your second chance to bring potential customers back to your business and push them to complete the purchase. This helps increase conversion rates and increase sales.
Ad formats Google displays
For each GDN ad format, the way to run Google display network ads will be different when creating ad templates. Here are the popular ad formats:
Text ads: The simplest ad format consisting of a few lines of text, a headline, and a URL link.
Image ads: If you want to create more engaging ads, use this format. This form of advertising will have different shapes and sizes.
Video: This ad format helps your ad become more attractive and engaging as it can convey a lot of information and content visually in a short time.
Dynamic Search Ads: A form of advertising that is displayed individually to each audience based on the product that person has viewed or the website that person has visited.
Responsive Display Ads: This is GDN’s new ad format that helps you automatically adjust size. The same display and format are most suitable for unadvertised website space.
Engagement Ads: When running attractive image and video ads on Google Display Network. Advertisers can set a bid and only pay if a user has engaged with their ad. Interaction is when the user hovers over the ad for more than 2 seconds.
89% of all ads are made up of 4 sizes including Medium Rectangle at 40%, Leaderboard at 25%, Mobile Leaderboard at about 12%, and Wide Skyscraper at 12%. When building a Google display network advertising campaign, you should focus on these dimensions.
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How to run Google Display Network Ads in detail
Prepare materials to run GDN advertising
To deploy successful Google Display Network Ads campaigns, you need to prepare all the ingredients: advertising account, Visa/Mastercard, Website, and Gmail to manage accounts and campaigns,… Ensure the device, device operating system, and network IP are clean and healthy to make going to camp more convenient.
With newly created Google Ads accounts, when going to camp, they will often make payment errors or make errors in avoiding the system (Web running banned items or titles, keywords,…). This leads to the ad account being disabled, so if you want a Google Ads account with high trust, you should rent an account from Optimal Agency.
You will be granted a high-trust, stable Google Ads Agency account with the best rental fee on the market. Our account will provide the best bid for your advertising campaign. You don’t have to worry about account management or advertising campaigns, you need to send detailed information about the campaign and advertising budget.
Our experts guarantee your advertising campaigns will be 100% active (Camp active). At the same time, you will receive detailed daily reports on the campaign’s performance status to compare with your business’s business activities to evaluate the effectiveness of advertising.
In addition, Optimal Agency’s Google Ads team will support you 24/7: setting up your account and advertising campaign, censoring and editing appropriate keyword sets and advertising content to avoid policy violations, cloaking the VPCS link when you run ads for Casino, Crypto, Nutra,… products on Google. With an internal link cloaking system that is safer and more effective than any other product on the market. For more detailed information about the service and to receive the best quote, contact the hotline: +84819004282!
On the other hand, you need to prepare an international payment card Visa/Mastercard to pay advertising fees. Build a quality advertising website with content on the topic that needs to be advertised, ensuring this website complies with Google’s policies. Besides, you need a Landing page to direct customers to the landing page to buy your business’s products.
Steps to deploy Google Display Network ads
For detailed instructions on how to run Google display network ads, follow these steps:
Create advertising campaigns
To create a GDN advertising campaign, access your Google Ads account. On the home page interface, click on the Campaigns Tab, then click on the (+) icon, and then select Create a new Campaign. Next, you choose a campaign goal that matches the goal your ad is aiming for, specifically Website Traffic.
Next, select the campaign type as Display advertising. Next, select the campaign subtype(standard display campaign), and then in the How you want to achieve your goal section, enter the landing page URL and click Continue.
When setting up the Google display network, give your campaign an easy-to-remember name and select the desired ad location and language. In the bidding section, you can choose 1 of 2 settings including choosing what you want to focus on or directly choosing a bidding strategy. With a Google display network advertising campaign, you should choose what you want to focus on.
When you choose what you want to focus on, which is High-Quality Traffic with a sales goal, per click will be selected and you can set your bids manually. If your goal is to increase brand awareness and introduce products, choose viewable impressions and pay for the number of viewable impressions.
In the budget setting section, you can set a daily budget or a lifetime budget for the entire campaign. Additionally, you can set your budget according to your ad’s delivery rate: standard or accelerated delivery. Besides, you can set up additional settings for the campaign. By customizing Add an end date, or adjust the campaign start date. To ensure advertising costs do not exceed the expected budget.
Ad group settings
Name your ad group and then select the audience according to one of the following options: filter the audience by keywords, URL, phrases, or interests and habits of people who have interacted with the business, … Next, you target your advertising audience according to the following criteria: gender, age, demographics,… In addition, you can also target customers by keywords related to topics positions, or advertising location. On the other hand, you can expand your targeting.
Next, you proceed to set the bid for the ad group: set the default or set the appropriate bid for the ad to control spending.
Create ads
After completing the ad group setup, proceed with setting up the ads. Clicking the Ads box and selecting Upload display ad.
Next, enter the URL of the destination page you want to navigate to. Then you need to upload the advertising banner set by clicking Select file to upload. You need to upload a banner set of 20 full-size images and then click on the Supported Sizes and Formats section.
Finally, add it to the ad group and click Create campaign and you’re done. The ad will be reviewed by Google, and you should wait for the ad to be approved to start displaying.
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Note when running Google Display Network ads
In addition to understanding the instructions for running GDN ads, you need to keep the following tips in mind to deploy successful Google Display Network Ads campaigns:
- Always comply with Google’s advertising policies and terms of service when running GDN ads.
- You should divide products into ad groups because this will help you easily manage and optimize the perfect campaign. This is suitable when your business is trading many different product groups at the same time.
- When your advertising goal is brand development, remarketing, and remarketing to potential customers, you also need to limit the display frequency for each user. Ads displayed with high frequency cause boredom and create a bad impression on customers about the brand and products.
- Ensure your ads will appear on websites with related content and the same topic. This can lead to improved ad click-through rates and reduced ad bids.
- For advertising targeting, you can run remarketing ads for website visitors. Or target by topic, keyword, or advertising location or interests and demographic factors of a specific audience group.
Above is all the content on how to run Google Display Network Ads effectively. Hopefully, this useful information will help you visualize how to successfully deploy Google Display Network Ads and get the most results!
Please see more:
- How much does Google Ads cost?
- Steps to create a Google Search ads campaign
- Instructions for running Google Ads for beginners in detailed
Frequently asked questions
Ads appear on Google’s display network with high coverage, capable of reaching up to 90% of Internet users. Therefore, Google Display Network ads are suitable for you to increase brand awareness. In addition, if your business’s product is new and not yet known to many people, GDN advertising is the top choice. Because your business’s products, services and brand will be known to more people.
Google display network ads are delivered based on the following factors:
Keywords: You can choose the keywords you want your ad to display when users search.
Goal: Each goal your ad chooses, will determine the audience the ad will reach. Specifically, if the advertising goal is sales, Facebook’s distribution system will find ways to reach users who are most likely to be interested in your products and services.
Placements: You can choose where you want your ad to show on specific websites or in specific apps.
