Have you ever faced a problem like this: “When I started getting into Facebook advertising to promote my company’s products and services, I didn’t know what the budget should be to start a campaign.” This is a question not only for new advertisers but also for experienced ones who can’t give a satisfactory explanation.
There are indeed many different opinions, but there is a common formula. Your starting Facebook ad budget really depends on the industry, goals, product price, and target audience. However, there isn’t a specific budget to start a Facebook ad campaign. In this article, however, we will suggest a starting budget of $50 for a Facebook ad campaign. Why?
Most of the time, when we consult with clients, we often suggest that they start testing ad campaigns with a budget of $50 to $100. Clients are often surprised and ask: “Is $50 a good budget for Facebook Ads?” The information in this blog post will answer the question of whether $50 is a good budget for Facebook Ads and how to maximize your results with a budget of only $50.
Is $50 a good budget for Facebook Ads?
Many advertisers believe that a $50 daily budget for a Facebook ad campaign is too small. They think it will prevent you from testing many different ads to see which ones are effective. Before answering this question, I want you to understand the definition of a small Facebook ad budget.
Defining a small Facebook ad budget
A small Facebook ad budget is when an ad spends less than $3,000 per month, which is about $100 per day or less. If you start your ad campaign with $50 a day, you will spend $1,500 a month, which is also a low budget. However, a campaign can have good results with this small budget. With many years of experience in advising clients on advertising issues, our team often suggests that clients start campaigns with a small budget of $50-$100. So why start with a small budget instead of a large one? We will outline some of the benefits and limitations associated with a $50 budget.
Benefits and limitations of a $50 budget
Benefits
Good for starting test ads: Most businesses, from small to large, choose a budget of $20, $50, or $100 when they start a Facebook ad campaign. Testing with a small budget gives a business a good start for its ad creatives. Your business will not have to spend tens of thousands of dollars just to find a highly effective ad creative; instead, you will only spend a few hundred dollars to $3,000 per month to test many different ad creatives.
Provides an advantage for individuals when they start advertising: That’s right, for some individuals or small businesses, starting to advertise with a capital of $50 brings a lot of benefits. Choosing $50 can also help you advertise your local business on Facebook, making more local customers aware of your brand and interested in your services. That’s right, with just a small amount of capital, you or your local small business can attract a fairly large number of local customers.
Limitations
Large-scale and high-value products: For some high-value items or for promoting a widespread brand, testing ads with a $50 budget is impossible. This is because a $50 budget does not allow the ad to be distributed to all potential customers, which means the ad cannot collect complete data. Typically, large businesses that want to create large-scale campaigns will test Facebook ads with a budget of $200 to $500 because this budget will help them collect the most data.
Types of Facebook ads suitable for a $50 budget
We want to suggest two typical types of Facebook ads that are effectively applied with a $50 budget.
- Advantage+ campaigns
- A single prospecting campaign
In this article, we will focus on Advantage+ campaigns and prospecting campaigns to meet the needs of clients. The Advantage+ ad campaign has worked very well for us and our clients in 2024, and I continue to use it in 2025 with truly amazing results. So what does the Advantage+ campaign do that makes so many people use it in recent years? It leverages Meta’s AI and is based on product skills, product descriptions, colors, etc., to target people who are actively looking for products similar to yours.
For example, let’s say both you and I have similar stores that sell shoes. If someone comes to your store or searches for your store through Google and they look at your shoes but don’t like them, when they return to Facebook, if I’m running an Advantage+ campaign with a DPA (Dynamic Product Ads), they will see products from my store. That’s how Facebook detects what people are looking for, what they’re interested in, etc. So, this is a really good campaign to run. In that campaign, you will only have one ad set and four ads. When I say four ads, be sure to have one DPA, two single images, and one video. This is how I test, so you can also do one DPA and three single images, or one DPA with three videos. But the DPA is the most important thing.
The second method is a prospecting campaign. It’s very simple; just look for potential customers (prospecting), without running retargeting. If you spend $50 a day, it’s not necessary to spend money on retargeting unless you have a large amount of organic traffic. When you have two ad sets, both will be prospecting. One of them should definitely be broad, meaning open targeting, with no interests or lookalikes. The second one can be based on interests, depending on the product you sell and the interests you will target. Then, in both ad sets, you will have the same ads, similar to what we have above. You will have a DPA. The DPA is working very well right now, so I highly recommend using it. So, a DPA, and then you can decide on single images or videos, but you definitely have to have a DPA running.
Tips for running ads with only a $50 budget
When deciding what type of ad to run, you don’t need to figure everything out on your own. You can just copy effective ads. There are many websites where you can check effective ad creatives. One of them is Foreplay. I use it for research for all of my clients. And second, you can just go to the Facebook Ads Library, check out one of your competitors, see what ads they’re using, and create something similar. This will help you not have to figure everything out on your own.
The next tip I have for you is to trust Meta’s system. Meta is my favorite platform for advertising, simply because of the amount of data they have and the way ads can be targeted. So, trust the platform. Let your ads run for a few days before making any changes. Don’t create an ad today and make changes tomorrow. You need to let them run longer before making any changes, especially since you’re only spending $50 a day. Let your ads learn before you make any changes. If you don’t believe it, we already have a blog post about how to run ads with a low budget.
Next, you need to avoid brand awareness and traffic campaigns. All of your ads should be focused and optimized for sales. We have said this many times, but we still see people running traffic and brand awareness campaigns. Never do that if your goal is to get more sales.
Recommendations when running Facebook ads with a $50 budget
Focus on a single campaign: To avoid scattering your limited budget across many test Facebook ad creatives, you should keep the structure simple. Focus on running a single campaign with one ad set and one ad creative.
Choose a clear objective: Choose a campaign objective that is suitable for your business goals, such as Traffic or Sales. Make sure you have installed the necessary tracking tools, such as the Facebook Pixel.
Target smartly: Start with a well-defined audience, which can be a local audience or a specific niche market. This helps maximize the impact of your limited budget.
Increase the budget slowly: When you have found an effective campaign, slowly increase the budget to expand the results. I have already written clearly about how to find and copy an effective ad creative in a separate article.
Conclusion
It can be said that a $50 budget is too small to start a Facebook ad campaign. If you don’t know how to balance and find the right direction, it will make you fail in Facebook advertising. The article has clearly pointed out the benefits and limitations of starting with a $50 budget and also helped you answer the question: Is $50 a good budget for Facebook Ads? I hope that the information in this article will be helpful to you. Thank you.
Frequently Asked Questions
Facebook may limit your daily budget to $50 to minimize risk for both you and their system, especially if your account is new or doesn’t have a reliable spending history. They want to make sure you can afford the ads and get results before allowing you to increase your budget. This is a measure to protect your account and maintain the platform’s stability.
There is no specific number for everyone, as a good budget depends on the industry, goals, and product price. However, a recommended starting point is $50 per day. This is considered a low budget, but it is enough for you to start testing, collecting data, and achieving positive results.
