Every day, millions of products are competing in Shopee’s vibrant market. How can your product stand out from this crowd of diverse options? Is advertising on Shopee effective? The simple answer is to start running ads on Shopee to boost sales and effectively reach potential customers. In the article below, Optimal Agency will explore the outstanding advantages of running ads on Shopee.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is Shopee advertising?
Shopee advertising is an effective method to help sellers reach potential customers through creating advertising campaigns on Shopee applications and websites. The main goal of this ad is to increase the visibility of your stores’ products and stores to interested buyers, in high-traffic locations on Shopee.
Thanks to Shopee advertising, stores can increase sales significantly. Although there are many other advertising tools available in the Marketing Channels section of the seller channel, Shopee – Paid Ads are currently considered the most effective tool in driving sales on Shopee. This is especially true in the fashion industry, where most sellers use this method to achieve maximum efficiency.
Using Shopee advertising, sellers can create attractive campaigns, easily reach target customers, and increase product presence on the Shopee platform. With the right advertising strategy, sellers can improve their competitiveness, attract more customers, and achieve impressive business results.
What advertising methods does Shopee provide users with?
Shopee currently provides sellers with many effective forms of advertising to reach potential customers and boost sales. Here are some of the most popular forms of advertising:
Search Ads
Search Ads help your products appear higher on Shopee’s search results page when buyers search with related keywords.
- Product Search Ads: Shopee will automatically select keywords that match your product or you can manually choose the keywords you want to advertise on.
- Shop Search Ad: This ad displays your shop name, logo, slogan, and products when buyers search with keywords related to your shop.
Advertisement Explore
Discovery Ads help your products appear on high-traffic locations on Shopee such as the home page, product detail page, product category page, etc. Forms of Discovery Ads :
- You may also like: Show your products to buyers whose shopping behavior is similar to those who have purchased your products.
- Today’s Suggestion: Show your products to buyers who might be interested in your products based on their browsing and shopping data.
These forms of advertising not only help improve product visibility but also increase the opportunity to reach the right customers, thereby promoting sales and expanding the shop’s influence on Shopee.
Is advertising on Shopee effective?
Yes, it is recommended to run ads on Shopee if you want to increase product visibility and sales on the platform. Shopee advertising can bring many important benefits, including:
Increase product promotion capabilities
Shopee ads help your products appear higher on search results pages. This helps attract the attention of more potential buyers, thereby increasing your chances of making a sale. Having your product in a prominent position also increases the likelihood that buyers will choose your product over your competitors.
Increase profits
By attracting potential customers through advertising campaigns, you can motivate them to purchase. When your products are more accessible to people searching for similar products, your sales potential increases significantly.
Reach target customers
Shopee Ads allows you to target specific customers based on demographics, interests, and shopping behavior. This helps ensure that your ads will reach the right people at the right time, thereby increasing the effectiveness of your advertising campaign.
Highlight your brand
In addition to driving sales, Shopee ads help increase awareness of your brand and products. When your brand appears regularly on Shopee, customers will remember you more, creating trust and reputation in the hearts of consumers.
There are campaign-tracking tools
Shopee provides tools for you to track and measure the effectiveness of your advertising campaigns. You can use this data to optimize your advertising strategy, improve results, and effectively reduce advertising costs.
Shopee Ads is a powerful tool that helps you increase product visibility, and sales, reach target customers, and increase brand awareness. Investing in Shopee advertising is a smart decision if you want to maximize business efficiency on this platform.
Instructions for creating an advertising campaign on Shopee
To be able to set up product advertising on Shopee, you can refer to the specific steps instructions for advertising on shopee as follows:
Step 1: Create a Shopee Ads account
- Visit Shopee Ads website: Visit the official Shopee Ads website at https://ads.shopee.vn/.
- Fill in all information: Enter necessary information such as shop name, email, phone number, and other information as requested.
- Click “Register”: After filling in all information, press the “Register” button to complete the account creation process.
Step 2: Choose the appropriate advertising form
Shopee Ads offers three main forms of advertising, each suitable for different goals of the advertising campaign:
- Search Ads: Help your products appear high on search results pages when buyers search with related keywords.
- Discovery Ads: Help your products appear on high-traffic locations like the homepage, product detail pages, and product category pages.
- Promotional Promotions: Attract customers with promotions such as discounts, free shipping, and other special offers.
You should choose the form of advertising that best suits your campaign goals and the characteristics of your product or service.
Step 3: Set up keywords
Keywords are the deciding factor in the effectiveness of Shopee advertising. You need to choose the right keywords and set them up strategically.
Keyword selection:
- Think about the words potential customers might use to search for your product or service.
- Use keyword research tools to find keywords with high search volume and low competition.
Set up keyword type:
- Exact keywords: Ads only show when buyers search for the exact keywords you have chosen.
- Broad keywords: Ads show when buyers search for the exact keyword or related keywords.
- Negative keywords: Exclude irrelevant keywords from your advertising campaign.
Step 4: Set your budget and bids
Budget and bid are two important factors that influence how often and where your ad appears.
Budget:
- Determine the budget you can spend on your advertising campaign.
- Start with a small budget and gradually increase it as campaign performance improves.
Bid:
- A bid is the amount you are willing to pay for each click on an ad.
- Set the right bid based on your campaign goals and budget.
Step 5: Monitor campaign effectiveness
After setting up an advertising campaign, it is important to monitor and evaluate its effectiveness to optimize results.
Use Shopee Ads reporting tools:
- Track metrics like impressions, clicks, conversion rates, and other important metrics.
- Compare the effectiveness of different advertising campaigns to find the one that works best.
Adjust advertising campaigns:
- Increase budgets and bids for effective campaigns to maximize profits.
- Reduce budgets and bids for underperforming campaigns to save costs.
- Change keywords to better target potential customers, helping to improve campaign effectiveness.
By following the steps above, you can create effective Shopee advertising campaigns that increase product visibility, reach target customers, and drive sales.
Running ads on Shopee is an effective way to increase sales and attract potential customers. However, to achieve the best results, you need to build an optimal and effective advertising campaign. And don’t forget to follow Optimal Agency to update other good and useful articles!
See more articles:
- How to increase orders on shopee quickly
- 8 ways to Tiktok Ads ad optimization to increase conversion rate
- The secrets for selling online on TikTok effectively and exploding thousands of orders
Frequently asked questions
Advertising costs on Shopee are calculated based on two main factors: the number of clicks (CPC) and the number of impressions (CPM). With the CPC model, you pay every time someone clicks on your ad. The price per click depends on the competition level of the keyword you choose. Meanwhile, the CPM model charges based on the number of times your ad is shown, with costs calculated per 1,000 impressions. You can customize your daily budget and maximum bid per keyword to control your advertising costs on Shopee.
Shopee is currently investing in television advertising, to increase brand recognition and reach a wider customer base. These advertisements often appear in prime time frames and are broadcast on many major television channels, combined with online advertising campaigns and on social networking platforms. Appearing on television helps Shopee reach a diverse range of customers, from young users to families, contributing to improving marketing efficiency and increasing sales.
