Facebook advertising is an indispensable part of the marketing strategy of many businesses to help reach target customers and increase sales. Those new to advertising, often encounter the situation of owing money for Facebook advertising. Is it okay to owe money for Facebook advertising? How does it affect your account and how do you pay the debt? Let’s explore the answer to this question with Optimal Agency in the article below.
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What is owing money for Facebook advertising?
In Facebook advertising, there are 2 forms of payment: deposit money in advance to run ads and run first and pay later. Advertisers who choose to pay in advance using a credit card or debit card often encounter the situation of owing money for advertising. This means that you have run ads but have not paid Facebook or the payment was unsuccessful.
Is it okay to owe money for Facebook advertising? When you accidentally owe money for Facebook advertising but do not pay, Facebook will scan and apply stricter measures to ads created from the account in debt. Some common cases of advertising debt include:
Advertisers do not pay: When running Facebook ads, if you do not pay in full and on time, you may owe money for advertising.
Invalid payment card: In case the payment card you use is invalid such as an expired card, insufficient balance, or rejected, you may owe money for advertising.
Unsuccessful transaction: Sometimes due to some technical problems or system errors, Facebook advertising payment transactions fail. In that case, you may owe money for Facebook advertising even though you have tried to pay successfully.
How to check Facebook advertising payment history
If you want to know if you owe Facebook Ads money, you can apply the following methods to check:
From the account
First, you need to log in to the Ads Management section of the account used for advertising to check the amount of Facebook advertising debt. Next, click on the advertising account you need to check. In the upper left corner of the screen, you will see the Ads Manager section, click on it and select the billing and payment method. When the new interface appears, you need to observe the Billing Summary section.
Or you can pay attention to the Bill Payment section and see 2 cases. When the screen displays Current Balance, it means that you owe Facebook advertising money and you need to pay the exact amount shown. If the line Current Balance appears, that is the amount you deposited last time and you do not owe Facebook advertising money.
Access the Facebook link
Go to the Billing section of Facebook Ads Manager, click the Transactions drop-down menu, and select Account Spending Limit. Next, click to view the account spending limit history, including:
The start date includes the date and time when the spending limit was updated, set, or removed. In addition, the amount spent within the limit was set.
The end date is the date and time when the spending limit was updated or removed. The account spending limit appears as current if it has not ended.
Activity is the action performed at the time shown in the Start Date column.
Is it okay to owe money for Facebook advertising?
When you owe money for Facebook advertising or run without paying, it can cause unwanted consequences. Here are some cases you will encounter when owing money for Facebook advertising:
Ad account is locked
If you have not paid the debt, Facebook will temporarily pause all active ads. Your Facebook Ads account will even be flagged or locked. This is a penalty that Facebook imposes to deal with cases of intentional Facebook Ads debt from advertisers.
The bid price is pushed up
In addition to locking accounts, Facebook also applies a method of increasing advertising fees to compensate for lost revenue from too many people running ads but not paying fees. In recent years, advertising bids have tended to increase due to many people running ads on this platform.
Fanpages must face some penalties
For accounts that owe advertising money, Facebook will limit some features of the Fanpage that the account is managing. Specifically, some posting features may be limited, the ability to reach natural users is limited or the Fanpage may be locked.
Accounts often receive warnings
When an account defaults on advertising money, Facebook will regularly send warnings about unpaid balances and ask you to pay the debts. If you no longer want to receive these alerts, please pay off your Facebook debt before the platform takes stronger action.
The discount rate of the account is reduced
The advertising debt is also the reason why the discount rate when running Facebook Ads is reduced and advertisers will suffer. Therefore, running genuine Facebook ads is necessary to create a better environment for Facebook to have more incentives for advertisers.
Besides, readers should learn some other useful information such as how to permanently lock your Facebook account.
How to deal with Facebook advertising debt
You have got the answer to the question: “Is it okay to owe money for Facebook advertising?”. If you still want to continue developing your business on Facebook, you need to remove these penalties by paying the advertising debt. This platform provides 2 payment options: manual payment and automatic payment.
With manual payment, payment methods such as PayTM/ Beleto Bancáreo will be used. Facebook will deduct advertising fees from the amount you have deposited into your account and this payment method has no spending limit.
For automatic payment, you will use Paypal, debit card, or credit card to run ads. With this payment method, advertising bills will be deducted from your current balance by Facebook when the spending limit is reached.
Regarding the payment method, when Facebook reports a debt, you need to click Pay Now, confirm the payment, and proceed to Pay, and the ad will work normally again.
Or you can access Facebook Ads Manager, select Billing, and select Payment. In the Billing step, Facebook will detail the transactions including payment notification, successful payment amount, and number of failed payments with specific dates and times.
When you owe money for Facebook advertising, you need to make a payment by adding more money to your account to pay off this debt. If you have problems with not being able to pay for advertising on Facebook, you can contact your bank or payment provider.
In addition, you can change or add new payment methods. Contact Facebook’s customer service team directly for timely support to avoid having your account locked.
Through this article, you have found the answer to whether it is okay to owe money for Facebook advertising. At the same time, you can find a way to fix it to avoid making this error that affects your advertising account and effectively develops your business.
Please see more:
- How to permanently lock Facebook account?
- How to use hashtags in Facebook to attract customers
- Why you should hire a Facebook Ad agency?
Frequently asked questions
If you want to know how much money your Facebook Ads account owes for advertising, go to Ads Manager and select the Billing tab. Next, select Billing and Payment Methods and select Billing Summary. You will then see the outstanding debt displayed in the information section under Current Balance. If you only see the Current Balance, your account does not owe money.
If Facebook determines that the advertising account you are running is a defaulter, the platform will take actions such as charging the payment method or card again. In addition, Facebook may charge other payment methods you have set up. Otherwise, Facebook will be forced to stop all running ads, or the advertising account may be flagged or locked.
