Many businesses have chosen to run ads on Zalo to increase sales and reach more target audiences. However, the question is whether Zalo advertising is effective or not? Let’s find the answer with Optimal Agency through the article below!
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Is running Zalo ads effective?
Today, online sales have become an inevitable trend, especially in the context of the epidemic when offline stores have had to close en masse and switch to an online trading model. Online shopping helps buyers and sellers limit contact, ensuring safety in fighting the epidemic. Customers’ consumption habits and behaviors are also gradually changing, they trust more in online sales channels such as e-commerce and social networks. Properly and optimally exploiting these sales channels, along with posting Zalo ads and evaluating their effectiveness after many tests and conclusions, brings many benefits to businesses. As follows:
Brings quick results
When running ads on Zalo, the effectiveness will be seen as soon as the ad is approved. Increased reach leads to interactions and interested comments from customers, leading to customers deciding to buy from you, effectively optimizing revenue.
Reach a large number of customers
Zalo, one of the most widely used social networks in Vietnam, has a huge user base and diverse segments. Reaching and interacting with this number of users is a great advantage for your store, helping to reach many potential customers.
AI analyzes smart strategic goals
Zalo uses an intelligent platform, classifying users based on age, gender, and many other factors. Advertising on Zalo will select audiences that match the target customers you are aiming for. User behavior is tracked and recorded, helping to target ads more accurately, and increasing efficiency for businesses.
User-friendly platform
Zalo stands out for its simplicity, convenience, and ease of use. Quick operation, eliminating cumbersome procedures to help you easily run ads. Zalo’s simple and convenient interface, compared to Facebook, makes creating, managing, and reporting ads easier, and suitable for people without much technical experience. However, this is also a weakness because it does not provide enough information necessary to evaluate advertising comprehensively.
Low investment budget
Running ads on Zalo helps improve interaction between businesses and potential customers economically and effectively. You only pay when users click on the ad. The advertising budget on Zalo is quite low compared to the average but still highly effective. The market on Zalo is still very large and has not been fully exploited.
Diverse customer files
Zalo has a large number of users, of many different ages, helping to diversify customer segments. Shop owners can easily reach target customers without using measurement or analysis tools. The demand for online purchases is increasing, creating great opportunities for sellers.
Increase consumer reach rate
The shop’s new posts will be continuously updated thanks to Zalo’s push notifications, easily displayed on interested customers’ diaries, helping to quickly close orders.
Provide easy means of connecting with customers
Zalo helps businesses easily text, interact, and connect with customers through marketing strategies and customer-provided phone numbers. You can also take care of customers, distribute Zalo message ads, organize promotions, or run “remarketing” to attract customers. Some industries where you can find potential customers on Zalo include real estate, banking, beauty, health, medicine, and high fashion.
Popular forms of advertising on Zalo
In the marketing strategy of Zalo, different advertising formats play an important role in attracting and interacting with target customers. Below are popular advertising formats on Zalo and important notes when implementing.
Advertising on messages
This format allows businesses to send messages directly to target customer groups on Zalo. This is an effective approach that doesn’t bother users, with content and images optimized to attract attention at first glance.
- A few notes when running message ads on Zalo:
- The description must be attractive, concise, and no more than 40 characters.
- Images should be 300×300 pixels in size, in PNG format to ensure display quality.
- Use banner sizes of 1200×900 pixels or 1200×675 pixels to make ads clearer and more attractive.
- Make sure to have a clear Call to Action (CTA) to encourage user engagement.
Ads displayed in Zalo log
This is a form of natural advertising that appears when users surf Zalo logs. This ad is intended to promote brand awareness and increase user interest.
Advertise Zalo stickers
This advertising format is suitable for businesses that want to develop their own sticker sets to enhance brand recognition on Zalo. Using sticker sounds and sticker animations helps to stand out more in the user’s message flow.
Notes when running sticker ads on Zalo:
- The sticker title needs to be short, no more than 30 characters to attract attention.
- The image format of the sticker should be PNG.
- There are 4 sizes available for stickers: 50×50, 130×130, 240×240 and 360×360 pixels to suit user needs.
- Use sticker sounds and sticker animations to further highlight your brand.
Advertise top categories
This is a high-end advertising format on Zalo, helping businesses increase brand awareness and boost revenue. However, this is also the most expensive form and requires businesses to have a green account to use.
Conditions and notes when running ads on top categories:
- Register for a Zalo advertising account for at least 1 month.
- The cost for this advertising is often higher but it brings high efficiency and recognition for your brand.
Advertising formats on Zalo provide many flexible options for businesses to reach and interact with customers effectively and quickly. Choosing the right format that fits your strategy will help optimize your advertising results on this social media platform.
Ways to create effective Zalo advertising campaigns
Running ads on Zalo not only helps businesses reach a large number of potential customers but also optimizes costs. Below are the detailed steps to create and deploy an advertising campaign on Zalo as follows:-
- Step 1: Use the phone number registered to your Zalo account or scan the QR code to log in to the Zalo application.
- Step 2: Visit the ad creation page on Zalo.
- Step 3: Choose the appropriate ad type.
- Step 4: Select the page you want to advertise on, then name the campaign and click the “create ad” button.
- Step 5: Determine criteria such as audience, location, gender, age, range,… to target advertising. Specific criteria: Location, gender, age, background
- Step 6: Choose how long the ad runs and set the cost per click (CPC). Note: You should set your price higher than the minimum price suggested by Zalo to increase your chances of showing up. Choose daily costs to easily track and control and ensure the total cost for clicks does not exceed the amount in your account.
- Step 7: Provide the necessary information for advertising. Since the number of characters is limited, optimize your content to convey your message effectively. Choose a banner with dimensions of 480×250 pixels and a maximum capacity of 2MB.
- Step 8: Add the necessary information to complete the advertising campaign.
- Step 9: Click “save” or “save and submit” for review by Zalo’s moderation team. If the ad is not approved, Zalo will send a notification with the reason. Adjust the content and resubmit to ensure the ad is accepted.
Running ads on Zalo requires careful preparation from identifying customers, to optimizing content to balancing costs and tracking campaign effectiveness. Following the above steps correctly will help you take full advantage of the benefits of advertising on this platform, helping to increase revenue and expand the market.
Above is the content that Optimal Agency wants to share with you about whether Zalo advertising is effective or not? Hopefully, the information just shared has helped you answer your questions. Don’t forget to follow our website to update more useful content such as how to optimize landing page.
Please see more:
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Frequently asked questions
Running personal Zalo ads is an effective method to enhance your presence on social networks, helping to reach target customers quickly and accurately. With personal Zalo ads, you can easily set up advertising campaigns, specifically targeting based on user age, gender, and interests. At the same time, advertising costs are also quite reasonable, only charged when someone clicks on the ad. This helps you control your budget effectively, bringing maximum benefits to your advertising campaign.
Advertising on Zalo for free is an effective way to reach customers without spending money. You can take advantage of the Zalo Official Account feature to create attractive content and share information about your products and services. Post regularly on your page or fanpage, using high-quality images and videos to attract attention. Actively engage with users by responding to comments and messages quickly. Join Zalo groups related to your business to promote products and connect with potential customers.
