Most cases of ads not being approved or ad accounts being disabled are due to non-compliance with Facebook advertising policies. For ads to be displayed and to limit accounts being disabled, advertisers need to comply with the policies set by Facebook. What is Facebook advertising policy that you need to understand and understand? Follow Optimal Agency article below to get the answer!
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What is Facebook advertising policy?
Facebook’s advertising policy is a set of rules set by Facebook that requires advertisers and marketers who want to post advertising content on this platform to follow. When you submit the ad you want to post, Facebook will rely on the criteria in the policy to approve whether to run the ad or not. Facebook’s approval process is very strict.
Therefore, before running Facebook ads, you need to learn and understand the rules in Facebook advertising policies. This is to prevent unapproved ads or disabled accounts. Understanding Facebook’s advertising policies helps you operate advertising campaigns.
Thanks to that, businesses can reach the right target audience to help improve advertising effectiveness. Besides, ads are approved faster, supporting optimal budget and advertising costs. Also, ensure ads are delivered well, and accounts are not affected by policy violations. Facebook severely handles advertising accounts that violate policies, specifically disabling and permanently banning them.
The ad review process on Facebook
When you set up an advertising campaign and post it, the ad will not be displayed to distribute to the target audience, but it will also go through Facebook’s censorship step. Within 24 hours, Facebook will review and decide whether to approve the ad or not based on the criteria in Facebook’s advertising policy.
If the ad is approved, it will be distributed to the target audience you set up when setting up the ad. If it’s not approved in Ads Manager, you’ll see the campaign’s status as Inactive.
In some cases, the approval time will take longer. Facebook will rely on the following two factors to carefully review any advertisement:
Landing Page Content: Review the operating status of the landing page and whether the content is suitable for the products and services being advertised in the article.
Advertising content: Do components including text, images, layout, and advertising objectives meet the criteria stated in the policy?
After the ad has been approved, Facebook will send you a notification of the results. If your ad meets the set rules, the ad will be approved and active on this platform. You can easily use Facebook’s built-in Ads Manager to track your results.
In cases of policy violation, the ad will be approved. Even if serious violations are committed, the Fanpage may be restricted and the advertising account may be disabled. This not only affects the business operations of the enterprise but also causes a waste of budget and money when rebuilding the advertising system.
Summary of Facebook advertising policy you need to understand
Community standards policy
To create a civilized, standard social networking platform, Facebook has issued a set of community standards with strict terms. This move is intended to protect Facebook users from poor-quality content. Accordingly, advertisements issued on this platform must comply with Facebook’s community standards. Details at: https://transparency.meta.com/en-gb/policies/community-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fcommunitystandards%2F
Unacceptable content
The following advertising content is not accepted in Facebook’s advertising policies. Include:
- Illegal products and services
- False information that is confirmed by a third party is refuted data
- Oppose vaccines or discourage people from getting vaccinated.
- Discriminatory behavior based on personal characteristics such as race, ethnicity, skin color, religion, nationality, and sexual orientation,…
- The content is inflammatory, declaring inferiority and contempt
- Ads must not contain content that is sexually exploitative or dangerous to children.
- Ads that contain praise, support, or representation of individuals or groups designated by Meta as Dangerous Individuals and Organizations.
- Ads that facilitate, organize, promote, or endorse certain criminal or harmful activities targeting people, businesses, property, or animals.
Deceptive content
Content that can be misleading or deceptive to commit fraud includes:
- Unacceptable business practices that attempt to defraud users of money or personal information.
- Fraudulent or fraudulent activity.
- System evasion behavior such as tricks to hide the content or ad destination.
- Prohibited financial products and services.
- Spyware or malware, software that leads to unintended or deceptive experiences.
- The results are not realistic in terms of health, weight loss effects, or money-making opportunities.
- The function does not exist.
Dangerous content
It is content that hurts the health and safety of users. In Facebook’s advertising policy, the following content will be prohibited:
- Unsafe substances are banned substances, stimulants,…
- Weapons, ammunition or explosives, weapon modification accessories.
- Leaf rulers and related products such as electronic cigarettes, vaporizers,…
Offensive content
Advertising content that brings negative emotions to viewers is also banned by Facebook, including:
- Adult content such as nudity, sexual activities,…
- Obscene words, grammar, or grammatical and punctuation errors.
- Content that causes disruption or is of low quality, confusing such as sensational titles,…
- Personal characteristics such as race, religion, ethnicity, beliefs, gender identity, sexual orientation, disability,…
- Sensational, shocking, or excessively violent content.
- Taking advantage of a crisis or controversial event for commercial purposes.
- Personal appearance and health.
- Trading in human body parts.
Content is limited
Based on Facebook advertising policies, the following content, products, and services will be subject to advertising restrictions, including:
- Alcoholic beverages are strictly prohibited from being promoted in some countries by law.
- Adult products or services such as contraception and family planning will only be visible to people 18 years of age or older.
- Dating service
- Cosmetic and healthcare procedures must target users 18 years of age or older.
- Online pharmacies need to be certified by LegitScript
- Non-prescription drugs must be licensed and comply with national laws.
- Prescription drugs may only be advertised with written permission.
- Treatment of drug and alcohol addiction
- Financial and insurance products and services
- Cryptocurrency products and services
- Gambling and online games
- Social casino games
- Registration service
- CBD and related products
Advertising copyright infringement
This content refers to the infringement or violation of intellectual property rights of third parties or Meta is prohibited from advertising including:
- Third-party violations of copyright, trademark, or legal rights will result in advertising bans.
- Brand authentication.
- Use of brand in advertising
- Copyrights and trademarks are generally not allowed in ads and landing pages.
- Screenshot of the user interface
Ads about social issues, elections or politics
Advertisers can run ads on this content but need to fully comply with the regulations in Facebook’s advertising policies. Meta may restrict issues, elections, or political advertising. Additionally, certain election-related content may be prohibited by local law or removed in specific areas before voting.
For more details about the regulations and terms of advertising policies on Facebook, please visit the link: https://transparency.meta.com/policies/ad-standards.
How to fix when Facebook ads are rejected
If you create an ad on Facebook that is rejected or not approved due to violating Facebook advertising policies, depending on each case, there will be separate ways to handle it:
Edit ad template
In case the ad is not approved due to non-compliance with the regulations in Facebook’s advertising policy. The best solution is to edit your ad based on policy standards to avoid being rejected again. After editing, click Save and submit the review request again.
Regarding the editing content, please read the results Facebook returns via the email account running the ad. You need to check your email regularly to update news and responses from Facebook.
Facebook Appeal
If you have changed the ad content but still do not receive approval or consent from Facebook, you can send a protest letter to Facebook. At that time, Facebook will review your case. However, in case of trademark copyright violation, no matter how many times you appeal, it will still not be approved, and your account will still be disabled. The best way is to avoid committing this error and prepare a backup advertising account system in case the account is disabled and has a replacement account.
Businesses advertising on Facebook must understand and comply with Facebook advertising policy. This ensures that ad campaigns are quickly approved, operate efficiently, and achieve the best possible results. In addition, Optimal also provides other useful related information such as Rent a Facebook advertising account. Please learn more today.
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Frequently asked questions
Some words that are too sensitive such as drugs, death, and suicide,… will be banned from the beginning and the remaining words can still appear in the ad if Facebook does not detect it. In case of being detected by Facebook, some advertising posts may not be deleted immediately and will have a limited display. In addition, some words can still be accepted if they appear 1-2 times in the advertisement.
Nothing is accurate. In some cases, the ad does not violate the policy but Facebook still does not approve the ad. At that time, you need to appeal the ad to Facebook so they can censor the ad again.
