Facebook Ads is the most effective and efficient channel for advertising products, services, and reaching potential customers quickly. However, many ad campaigns face issues such as posts not being approved or accounts being disabled. The primary reason for these issues is content that violates Facebook’s advertising policies. In this article, Optimal Agency will explore the list of banned words on Facebook.
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What are the banned words on Facebook?
These are words that violate Facebook’s advertising policies. The banned words are outlined in Facebook’s 2024 advertising policies. If an ad contains these banned words, Facebook may reject it.
When Facebook rejects your Facebook ad campaign, it can significantly impact your business performance. If you want to continue running ads on Facebook, you must replace the prohibited words with appropriate ones. Facebook will lock or facebook ad account disabled your account if you repeatedly use these banned words.
List of banned words on Facebook
Using banned words on Facebook can greatly affect business effectiveness. Therefore, avoid having your ads not approved or your account disabled, you need to be aware of the banned words in Facebook ads and avoid them:
Banned words related to the medical field
When posting content or advertising in the medical field on Facebook, avoid using the following words:
- Words related to body parts or medical conditions such as: heart, liver, kidney, lung, gallbladder, sinusitis, joints,… Using these words means you are violating Facebook’s policies.
- Words referring to patients or medical conditions such as medical records, patients, clinics, …, are all banned by Facebook.
- Additionally, Facebook strictly prohibits using words with negative meanings in posted content or ads. These include: kill, stab, hit, chop, fatality, suicide, death, die, pain, despair, drowning,…
Banned words in the financial and monetary field
Finance and monetary matters are sensitive areas on Facebook. Many scammers have used Facebook ads to defraud users. Therefore, Facebook bans posts containing words related to finance and money. Specifically, these words include: loan, disbursement, interest rate, tax, debt, loan capital, unsecured loan, finance,…
Words related to chemical ingredients and compounds
Listing the names of chemical ingredients is also prohibited in ad content. The fields of cosmetics and dietary supplements advertising often make this mistake. In particular, banned words related to chemical ingredients or compounds include: omega 3, collagen, calcium, miracle drug, paraben, silicon,…
Racist and gender-discriminatory words
Racial and gender discrimination is a sensitive issue that Facebook aims to prevent. To protect civil rights and avoid malicious attacks, Facebook has included these words in its list of policy-violating words, categorized as follows:
- Words related to gender: female, male, that person,…
- Words referring to territories or countries: Vietnam, USA, France, Japan, South Korea, China, Laos, Cambodia,…
- Racially discriminatory words: people of color, white people, black people, Asians, Europeans,…
Words in the fields of training, employment, and office rentals
Facebook is one of the most popular recruitment and job search platforms today. You can find many posts about hiring employees, renting offices,… Many malicious individuals have taken advantage of this to scam and provide false information to readers. Therefore, Facebook has included these words in the list of prohibited words. Particularly, words to avoid include: recruitment, training, employment, hiring employees,…
Surveillance cameras and security cameras words
To ensure user safety and privacy on Facebook, the platform has banned the advertisement of surveillance cameras, mobile phone tracking software, or other monitoring devices. These contents are usually hidden and restricted in visibility. Therefore, prohibited words in this field include: surveillance camera, security camera, tracking camera,…
Words that imply commitment or certainty
These words are among the prohibited words on Facebook that many businesses violate. To build trust with customers when promoting products or services, many businesses use commitment words such as complete pain relief,…, to build brand credibility. However, the product’s actual effectiveness often does not match these commitments.
As a result, Facebook has banned these words. Additionally, Facebook will not approve posts or ad content containing these words because the quality has not been verified by regulatory agencies.
Using trademark-infringing words
Many stores selling counterfeit goods use the names of famous brands to promote their products for personal gain. Facebook strictly prohibits the use of trademark-infringing words such as Chanel, Dior, Adidas, Nike,… Facebook will reject posts containing the names of famous brands.
Words related to prohibited items or illegal services
According to Facebook’s advertising policies, the platform strictly prohibits the sale of prohibited products or the use of illegal services. Therefore, Facebook will ban words related to this field. Specificially, these include: drugs, weapons, ammunition, tobacco, alcohol, wildlife, gambling,…
Words related to sensitive human body parts
Facebook aims to ensure a positive experience for everyone on its platform while ensuring safety and privacy. Facebook strictly prohibits posts or ad content that mention sensitive body parts or mislead users about beauty or health standards.
Therefore, Facebook bans the use of words like weight gain, weight loss, slimming, breast enlargement, sexual enhancement, acne, scars,… Advertisements for dietary supplements often make this mistake. Hence, Facebook will reject posts or ads containing these words.
Children, sex related words
Similar to other platforms, Facebook prioritizes the safety of children and prohibits displaying sexual content. Therefore, posts or ads on Facebook should not contain words related to children or sex and gender. Some prohibited words on Facebook to avoid include: sexual exploitation, abduction, detention, pedophilia, minors, genitalia, masturbation, positions,…
Words related to personal identification documents
To create a safe online environment and protect users’ private information, Facebook aims to prevent the unauthorized collection of user information for personal gain. Therefore, Facebook will not approve posts containing words related to personal identification documents (ID cards, land certificates, household registration books,…).
Using the word “Facebook” incorrectly
One of the reasons Facebook will reject a post is the incorrect use of the word “Facebook.” The platform states that the correct way to write “Facebook” is with a capital “F.” Banned words on Facebook also include abbreviations like Fb, FB, Fbook,…
Hate speech
To create a user-friendly online environment, Facebook has banned hate speech. This includes words like disgusting, expel, swear words, boycott, belittle others, prejudice, defamation, obscene language, anger, disappointment,…
The above information details the list of banned words on Facebook. Hopefully, this content will help you get your ad campaigns approved quickly and achieve high effectiveness!
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FAQ
Facebook ads are shown to target customers. To ensure quality and safety for users, Facebook prevents words that may harm users. This is aimed at preventing fraudulent financial services and ensuring users’ health safety.
This depends on the words you use in your Facebook post. If they are negative words like death, drugs, suicide,…, the ad will be banned immediately. Other words may still appear in ad content if Facebook does not detect them.
If Facebook detects that you use inappropriate words, the platform may restrict the visibility of your post, send a warning, or delete your post depending on the severity of the violation. However, some words may still be approved by Facebook if they appear 1-2 times in the ad content.
