When participating in any playground, you need to understand and comply with the rules if you want to win. Facebook advertising is no exception as you need to comply with Meta Ads advertising standards fully. This will help the campaign implementation process go smoothly, ads are approved quickly and efficiently. In today’s article, Optimal Agency will share more about this issue. Follow now!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What are Meta ads advertising standards?
Also known as Facebook advertising policy it is a set of rules that Meta sets out regulating the types of advertising content that are allowed and prohibited. Every time an ad is created, it must go through a review process based on Meta’s policies.
The Ad Standards also outline the advertiser behaviors that subject Business Accounts, ad accounts, Pages, and Facebook accounts to advertising restrictions. To avoid penalties from Facebook and get your ads approved quickly, you need to learn and understand these regulations before creating ads.
Meta’s advertising policy principles
When advertising on Meta’s technology, advertisers must comply with the Community Standards and Meta Ads Advertising Standards. The Advertising Standards refer to content that is allowed and not allowed on Meta. These standards are built on the following principles:
Protect users from unsafe practices and discrimination
According to Meta’s policy, all advertisers must comply with national laws and avoid discriminatory practices. Or trading in unsafe products or illegal substances.
Protect users from fraud or scams
Advertising of deceptive or misleading products, services, or promotions is prohibited on Meta. These practices include tricking people into paying money and providing personal information.
Promote a positive user experience
Meta prohibits ads containing shocking, sensational, or excessively violent content, certain mature content, and profanity. At the same time, objectionable content such as implying or creating negative perceptions about yourself to promote products, weight loss methods, or health products is also prohibited.
Enhance transparency
Through the Ad Library, people can view information about every ad on Facebook. It also provides additional information on political issue ads over the past seven years. Additionally, users can see active ads in Info and ads across all Facebook Pages.
In some cases when enforcing policies, Meta uses review technology and a manual review process. The platform also monitors and investigates advertiser behavior and restricts accounts that violate Facebook advertising policies.
Every advertiser must go through a review, and reconsideration process, and be rejected for violations. Therefore, advertisers should understand and comply with the policies in Meta’s Advertising Standards and Terms of Service, other applicable guidelines, and local regulations. If rejected, the advertiser can edit, create a new ad, or request Meta to reconsider.
Meta’s ad review process
Each created ad goes through a review process based on Meta Ads advertising standards before being displayed to the target audience. Most ads are reviewed within 24 hours and a case will take longer. During this time the ad will show a status Under Review in the Delivery column of Ads Manager.
During the ad review process, Meta will check specific parts of the ad such as images, videos, text, targeting information, link landing pages, etc. This process is done with Accounts. business accounts, ad accounts, Pages, and advertisers’ Facebook accounts to detect violations.
After the review process, Meta will notify advertisers of the results. If approved by Meta, the ad will start running and being displayed to the target audience. The advertiser will then see the ad result appear in Ads Manager.
In case Meta refuses to review, it may be because the content violates the policy. At this point, you need to edit the ad content to ensure policy compliance. Once you’ve finished editing and saved your changes, your ad will be sent back for review again.
If an advertiser violates the policy, Meta may take action against the individual Facebook account or advertising account in question. Some measures that Meta applies include disabling related pages or advertising and limiting advertising capabilities.
In addition, please learn more about the requirements need to be considered before advertising on Facebook to accumulate more information for yourself.
The latest Meta ads advertising standards today
To ensure safety, and transparency and bring the best experience to users, Meta continuously updates its advertising policies to suit the times. As an advertiser, you need to regularly grasp and update policy content regularly to ensure your ads comply with the policy.
Community standards
All ads using Meta technology must comply with Facebook’s community standards and Instagram’s Community Guidelines.
Details of the Facebook community standards that need to be followed are https://transparency.meta.com/en-gb/policies/community-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fcommunitystandards %2F. Instagram’s community guidelines are: https://help.instagram.com/477434105621119/
Prohibited content
Based on Meta’s advertising policies, the following content, products, and services are prohibited:
Unacceptable content
Those are illegal content and are not accepted by Meta users. Specifically, unacceptable content includes:
- Ads containing content that is sexually exploitative or dangerous to children, such as nudity or acts of child sexual abuse and exploitation.
- Content that promotes, admits supports, or organizes activities that are harmful to people or businesses property, or animals.
- The advertisement contains content that praises, supports, or represents individuals or organizations identified by Meta as Dangerous Individuals and Organizations.
- Ads that promote discriminatory attitudes or contain content that discriminates against people based on personal characteristics: race, skin color, national origin, religion,…
- If the advertisement contains hate speech, attacking people based on race, national origin, disability, religious affiliation, etc. is also prohibited.
- Content that supports and colludes to commit acts of human exploitation such as human trafficking.
- Promote illegal products and services.
- Meta prohibits ads containing content found to be false or misleading by third-party fact-checkers.
- Ads that discourage people from getting vaccinated or promote anti-vaccine behavior.
Deceptive content
Meta prohibits advertising content that is likely to deceive or mislead people, specifically:
- Unacceptable business practices for advertising products, services, and promotions include solicitation of money and information.
- Product and service promotion activities are intended to assist people in committing fraudulent or deceitful actions.
- Advertising content promises or offers unrealistic results such as quick weight loss, and money-making opportunities,…
- Ads use tricks to avoid the ad review process, including techniques to hide the landing page and ad content.
- Do not promote financial products and services with misleading or deceptive advertising methods.
- The ads contain spyware, and malware, or provide unwanted or deceptive experiences.
- Advertising images contain functionality that does not exist.
Dangerous content
Content that hurts people’s safety and health includes:
- Advertising the sale or use of banned substances, unsafe functional foods, or stimulants.
- Content promoting the sale or use of weapons, ammunition, or explosives.
- Advertising activities for the sale or use of tobacco or nicotine products and related items.
Offensive content
This is content that brings a bad experience to viewers. Objectionable content that is prohibited from advertising on Meta includes:
- Adult content such as nudity, sexual activities, etc.
- Grammar and profanity, poor content, and punctuation.
- Content that is disruptive or low-quality, confusing such as sensational titles, content that entices users to interact with ads, etc.
- Personal characteristics such as race, religion, ethnicity, beliefs, gender identity, sexual orientation, disability, financial instability, etc.
- Sensational, shocking, or excessively violent content.
- Taking advantage of crises and controversial events for commercial purposes.
- Personal appearance and health such as implying or giving viewers negative self-perceptions to advertise diet products.
- Trading in human body parts or body fluids.
- Ads promoting suicide, self-injury, or eating disorders.
Content is limited
According to Meta’s advertising policy, content related to the following business forms or product types will be restricted:
- Alcoholic beverages are strictly prohibited from being promoted in some countries by law.
- Adult products or services such as contraception and family planning will only be visible to people 18 years of age or older.
- Dating service
- Cosmetic and healthcare procedures must target users 18 years of age or older.
- Online pharmacies need to be LegitScript certified
- Non-prescription drugs must be licensed and comply with national laws.
- Prescription drugs may only be advertised with written permission.
- Treatment of drug and alcohol addiction
- Financial and insurance products and services
- Cryptocurrency products and services
- Gambling and online games
- Social casino games
- Registration service
- CBD and related products
Violation of intellectual property rights
Meta Ads advertising standards that provide content that infringes or violates the intellectual property rights of a third party or Meta are prohibited. Include:
- Advertising content that infringes or violates the intellectual property rights of any third party, including copyright, trademark, or other legal rights.
- Advertisements imply support or cooperation with any Meta brand in any form.
- In the advertising content, no Meta brand must be depicted to make the business’s brand stand out and be different.
- All landing pages and ads must not use Meta’s copyrights, trademarks, or any misleading logos.
- If a user interface (UI) belonging to any Meta brand is displayed in an ad, the ad must accurately depict how the UI currently appears and functions in the product.
Ads about social issues, elections or politics
When advertising about social issues, elections, or politics, advertisers need to comply with all applicable laws and the authorization processes required by Meta. Some election-related content may be prohibited or removed according to local laws.
Policies by product and format
Ads must not redirect users to inactive landing pages, including preventing users from leaving that page.
For video ads and dynamic ads, interrupting content such as flash on the screen must not be used. Entertainment ads such as movie trailers, TV shows, and video game trailers can only run with Meta’s written permission.
When running ads to find potential customers, advertisers are not allowed to request personal information from users without written permission from Meta.
Regarding ad targeting, do not discriminate, harass, or disparage others. Besides, it is necessary to comply with current regulations when creating objects.
Advertisements must demonstrate the company’s products, services, and brand. All text, images, and media files of the advertisement must be consistent with the products and services provided. Advertised products and services must match the content on the landing page.
If an advertiser runs ads on content from creators or publishers or branded content, they need to use a branded content management tool.
Above is the entire content of the latest updated Meta ads advertising standards. Advertisers can view detailed content in the platform’s guidance text. Hopefully, this information will help advertisers in implementing successful and highly effective advertising campaigns.
Please see more:
- How much do Tiktok Ads cost
- Detailed instructions on how to run Instagram ads in 2024
- Prohibited words in Facebook ads should be avoided
Frequently asked questions
Meta restricts advertising in cases where advertisers do not comply with the Community Standards, Meta Advertising Standards, Commerce Policies, or other Meta policies and terms. If the problem comes from the content, you need to edit the ad to ensure policy compliance and then request a reconsideration or file an appeal if you think Meta’s decision was mistaken.
If this happens to you, edit the ad to ensure policy compliance and submit a review request or appeal to Meta if you believe it was an error. In case the ad continues to be rejected, create a new ad and wait for Meta’s approval.
