“Content is King” is a classic saying that demonstrates the role of content in business marketing activities. By implementing an appropriate content marketing strategy, businesses can convey desired messages to target customers. Content is the deciding factor in the ranking of a business website on search engines as well as driving traffic and customer conversion rates. In this article, let’s explore with Optimal Agency popular types of content that businesses use a lot in marketing campaigns!
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What is content?
It is meaningful content, information, and messages that the writer wants to convey to readers. Content is often used for many purposes such as providing useful information, advertising, or product reviews,… In some cases, content also contains many emotional elements to target user experience. It exists in many forms such as text, images, videos,…
Possesses many outreach methods such as articles on blogs, websites, newspapers, or social networks. Today, content is divided into two type: content SEO and content marketing. In particular, SEO content is articles that provide useful information for technical users to optimize content on search engines. Content marketing is content used to promote products and services and attract target customers, generating profits. It appears in the following forms: Infographic, Webpage, Podcast, video,…
The role of content in marketing activities
The trend of online shopping is exploding, most users go online to search for information about products and services before making a purchase. In marketing, content becomes a means for businesses to reach target customers with advertising and communication campaigns. Popular types of content such as entertainment content, utility content, informational content, etc. provide many choices for businesses in reaching customers.
Content in marketing not only emphasizes the benefits of the business’s products and services but also must provide solutions to the problems customers encounter. By combining information provision and marketing, it will attract and impress target customers.
When a website provides complete information about the product such as name, uses, functions, price with easy-to-understand language and eye-catching images, it will create an impression on customers. This causes customers to stay on the website longer and return often, increasing traffic. If they have a need to buy, they will immediately think of your website.
Quality content not only attracts customers’ attention but also promotes interaction. When posts on social networks interest readers, they will be willing to interact and leave feedback. This interaction not only helps businesses build close relationships with customers but also creates momentum for future development. Because through feedback, businesses can adjust their strategies accordingly.
Thus, content plays an extremely important role in a business’s marketing strategy. Not only does it help attract and retain customers and increase interaction but also has the effect of promoting the image and brand of the business to a large number of customers, increasing the conversion rate of orders, improving sales and profits.
Popular content types today
After understanding the importance of content for business marketing activities, let’s explore with Optimal the most popular types of content:
Blog posts
Blog posts are one of the most popular forms of content today. This type of content has a fairly simple form and anyone can create it. Blog posts can attract more organic visits to your website on search engines. Thanks to that, businesses can save advertising costs.
Reating a regular blog also helps businesses build relationships with potential customers. Because the more valuable content you provide, the more target customers you will attract, increasing brand recognition. However, blog posts need to meet user requirements and search trends.
Content Top Lists
It is a comprehensive list type of content that is highly appreciated by Google and users. It is created to list a certain field in a comprehensive form that includes the best or most popular things.
Videos Content
Video is a type of content that can convey messages quickly, visually, and effectively. Most viewers choose to watch videos instead of reading articles in text form. According to many studies, this type of content can motivate viewers to take action easily.
Podcasts
It is known as a form of file storage in mp3 format with content transmitted around familiar topics in life. The topics updated on the Podcast are developed from user requests and once completed, they are posted on the Internet. Podcasts are like modern radio programs. Instead of listening to the radio, customers can choose to listen online or download and store on their phones.
Content Infographics
It is one of the popular forms of content that uses illustrations to provide useful information to customers. This type of content helps users easily visualize information and data related to products and services. It is ranked as one of the most effective content types today with more diversity and popularity. Infographics are the best way to bring your content to customers quickly, increasing interaction.
Images Content
No longer unfamiliar to many people, image content is one of the dominant forms of content today. With the ability to quickly communicate information and the ability to attract and lead customers to take action. Especially for those who want to deploy content on social networks, image content is a perfect choice not to be missed.
User Generated Content
A form of content directly created by users in which users will contribute content to the business’s content warehouse. This is an effective and unique approach with high interactivity. Instead of expressing your own opinion or introducing products and services, you can let customers express their opinions by posing questions or hypothetical situations and encouraging them to leave comments. With this type of content, you can capture customer needs, tastes, and preferences to improve products and services.
Content Ebooks
This type of content is used in the early stages of a marketing campaign. It is applied to increase brand recognition by providing useful and practical information to users. This type of content is unique as it requires visitors to provide some type of personal information in exchange for downloading ebooks. Developing this type of content requires more effort than other types of content such as blogs,…
Content Guides
Built similarly to a Blog post, this type of content is more appreciated by users because more effort is invested from content to design. This type of content is used to call action to sign up for email newsletters or downloads.
Content Product Review
This is one of the popular forms of content today that cannot be ignored. This type of content does not require highly specialized writers but is more about practical experience and providing information about the product. This type of content can be applied to many different products and services. Currently, this type of content is deployed in the form of video reviews on Facebook, Youtube, Tiktok,…
Content How to
Content format is no longer strange to SEO or PR people. It is developed on the AIDA model which helps advertisers identify problems and provide solutions to customers.
Content Daily
It is a type of content that is scheduled to be published daily within a certain time frame such as news, bulletins,… With its quick, time-saving nature, it is a type of content that can reach users quickly. Daily content is a form of content that retains users on the website, but it also helps build a reputation on social sites. At the same time, it builds an image in the community or leads readers to the website.
Email newsletters
Also known as email newsletters, they are emails sent to individuals and businesses periodically. The content of the email is usually about a certain topic that the user has previously signed up to receive. Unlike promotional emails, email newsletters bring love and excitement to their viewers.
Content Memes
This type of content is most popular on social networking sites such as Facebook, Twitter, Instagram,… Creating this type of content is quite simple as writers can use available images and memes to create humorous stories that attract readers’ attention while still directing them to the right goal. So do you know what is Meme Marketing? Let’s find out today.
Livestream
Although it hasn’t been around for a long time, Livestream has already affirmed its position in promotion and sales. Users can optimize advertising costs, be proactive about time and location as well as create engaging and engaging content. Livestream videos help increase interaction between viewers and posts, increase brand awareness, and help content be widely shared. With the development of social networks, Livestream has become the most popular and used form of content today at a low cost.
Above are the most popular types of content today that you should know and use. Through the content shared, we hope that you can choose the appropriate type of content to convey the desired messages and deploy effective marketing campaigns.
Please see more:
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FAQ
Depending on the goals, budget, and target audience, businesses should choose and deploy the type of content suitable for their marketing campaign. Some types of content are applied by businesses such as Livestream, video content, Content Daily, Content Product Review,…
After choosing the appropriate content type, apply the content types to your marketing strategy by determining your goals and audience. Next, create quality content that is relevant and engaging. Simultaneously plan and manage content and finally measure performance and adjust marketing strategies accordingly.
