One of the main concerns for advertisers is the Google Ads payment forms. Choosing the right payment form is crucial for a stable advertising operation and optimal budget management. In this article,Optimal Agency will guide you through the Google Ads payment forms.
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What type of cards can you use to pay for Google Ads?
Currently, you can choose from the following payment methods for Google Ads:
Credit/debit cards
Credit card payments, such as Visa, are very common for fast and automatic payments.
If advertisers choose to pay advertising fees through credit or debit cards like Visa, Mastercard, these cards must be validly registered with reputable banks. Additionally, the cards must allow for direct payments, support Internet Banking, and enable international transactions.
When creating a new ad campaign, to add a payment method, advertisers need to provide complete information such as the card number, cardholder’s name, expiration month/year, and the CVC code. After setting up the campaign, advertisers can still edit or add payment methods.
To set up this Google Ads payment form, you need to log into your Google Ads account, go to Tools & Settings, and then choose Payment Settings. Next, click on the Payment Methods link on the side of the page. Find your payment method and click on edit or add payment method.
Here, you select Add a credit/debit card and enter card information including the card number and security code. Further, pay attention when you find and add a payment method by clicking the link to set it as the Primary or Backup Payment Method.
MoMo
MoMo is an e-wallet you can use for manual payments. This is a new Google Ads payment form. To use this payment form, your Google Ads account must have a billing address in Vietnam and the currency set to VND. Also, your MoMo account must be linked to your Google Ads account. You need to disable the browser’s pop-up blocker to see the new window.
To add a payment method using MoMo, log into your Google Ads account, click on the tools icon, and select Payment settings. In the Payment methods section, choose Add MoMo wallet.
After entering information like name, business address, contact address, postal code,…; click Send. Next, choose Continue to link and verify your account.
Furthermore, the MoMo QR code will appear. After successfully scanning the MoMo QR code, you confirm the linking request on your phone to complete the connection. After that, you can use this e-wallet to pay for advertising.
Google Ads payment forms
Google Ads is a powerful advertising platform offering businesses multiple payment options to suit their needs and budget. Understanding the options and settings for Google Ads payments will help you make wise decisions in managing advertising costs and customizing payment options.
Manual payment
This is a great choice for businesses with limited budgets or those who want more control over their advertising spending. With this option, you need to deposit money into your account before running ads. You can set a specific budget for your advertising campaign and ensure you do not overspend.
The main advantage of this option is that you can closely monitor your advertising expenditure. You can track how much you have spent on your campaign and adjust the budget accordingly.
To set up manual payments, access your Google Ads account and go to Payments. Next, choose Manual payments as the payment option and deposit money into your account. Also, regularly monitor your account balance and deposit money as necessary.
Automatic payments
This option offers a seamless and uninterrupted advertising distribution solution for advertisers. Google will automatically charge the payment method you have chosen once your advertising costs reach a predetermined threshold. This ensures that you always have enough money in your account to run ads.
One of the main advantages of this option is that it saves time for advertisers. You don’t have to constantly monitor spending and can focus on optimizing your ad campaigns. Furthermore, automatic payments ensure that your ads run continuously without interruption.
If you want to set up automatic payments, go to the Payments section in your Google Ads account. Next, choose Automatic payments as the payment method, enter detailed payment information, and set a payment threshold according to your budget option.
Monthly invoicing
Google Ads offers a monthly invoicing option for advertisers with high monthly spending. This payment method provides a credit limit, allowing you to run ads and receive a consolidated invoice at the end of the month. Subsequently, the payment will be due within a specified timeframe. However, to access this payment method, you must meet the eligibility criteria set by Google.
One of the main benefits of monthly invoicing is that it offers more flexibility in managing advertising expenses. You can run ads without worrying about depositing money into your account and have more time to pay for your Google advertising costs. Also, monthly invoicing can help you manage cash flow more effectively.
Advertisers can apply for monthly invoicing. If your business meets the requirements such as being registered as an advertising business for at least one year. The minimum spend is $5000 per month (this threshold may vary by country).
After meeting the requirements, you should contact the Google Ads support team to verify whether your account is eligible for monthly invoicing. Further, work with the support team to set up the invoicing terms. Receive monthly invoices detailing advertising costs and make payments within the agreed timeframe.
Choosing the right payment form is an important step in managing your budget effectively on Google Ads. When selecting a payment form, you need to consider your budget and spending limits, payment flexibility, and the billing cycle.
How to set up Google Ads payment forms?
After learning about the Google Ads payment forms, you can set up the payment forms by following these steps:
Adding a new payment method
To add a new payment method, go to your Google Ads account and click on the Tools & Settings option. From the dropdown menu, click on Billing & Payments. You will see an option to Add Payment Method, where you can enter your payment details.
Editing or deleting an existing payment method
If you want to edit a payment method, go to your Google Ads account and click on the Tools & Settings option. From the dropdown menu, click on Billing & Payments. Then enter the payment method you want to edit. You can update the payment details or remove that method from your advertising account here.
Notes on Google Ads payment forms
If you are paying with MoMo, the minimum manual payment amount is 170,000 VND, and you need to deposit money into the account before running ads.
It’s advisable to add additional payment methods to ensure stable Ads running. When the account has only 30% of the budget left, Google Ads will send an email notification to the user.
At certain times, Google will reassess whether the account is eligible to use the chosen payment method. During this period, the user may temporarily be unable to use the payment method.
Users have paid for advertising, but the ads have not run yet because Google needs time to review the ads. Usually, the ad review process takes about 24 hours.
Payment methods can be added as early as the Google Ads account creation step.
From the above sharing, you now understand the current popular Google Ads payment forms. Hopefully, you can choose a suitable Google ads payment form to develop your business activities more effectively.
Please see more:
- The ad is eligible but not showing on Google 2024
- How to reach customers in Google Ads advertising
- Google Ads on a Limited Budget
FAQ
For most advertisers on Google, the post-payment method is preferred to ensure that ads never stop running. If you don’t want to continuously update payment options, you should use a campaign budget to limit spending and use post-payment.
First, access your Google Ads account, click on the Payments icon, and select Payment Method. Then choose Add Payment Method, and the available payment methods will appear.
Next, enter your payment method information and agree to the Google Ads Terms and Conditions.
If you want to make this method your primary payment method, make sure to select the box next to Set this payment method as the primary payment method. Finally, choose Save to complete.
Each billing profile can have multiple payment accounts or billing information linked to it.
