Over the past decade, smartphones have gradually become an indispensable part of our daily lives. That means the popularity of mobile applications is increasing to serve the entertainment and work needs of users. So what is a social media app? Popular social media applications today. Please follow our article below.
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Learn about social media apps
Social media is a computer-based technology that allows users to share ideas, thoughts, and information through building virtual networks and communities on the Internet. Social media was initially used as a means to interact with family and friends, but has since become a powerful social media management tool for businesses, helping they reach new and existing customers. Users engage in social media through computers, tablets, or smartphones using web-based software or mobile applications. Social media was initially used as a means to interact with family and friends but has since become a social media management tools for businesses, helping them reach current and new customers. One of the great advantages of social media is the ability to connect and share information with a large number of people, helping to create a large network of links.
Globally, more than 3 billion people use social media services. This platform is constantly changing and evolving. According to the Pew Research Center, social media users tend to be younger, with nearly 90% of people between the ages of 18 and 29 using at least one social media service. This group often has high levels of education and stable income.
Popular social media apps
The list of the most popular social media applications is as follows:
Facebook is an American social media application, founded in 2004 by Mark Zuckerberg and co-founders including Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes from Harvard University. With 2.8 billion monthly active users as of 2020, Facebook is the world’s leading social network, where people connect and interact through posting statuses, photos, and personal content. Users can access Facebook from personal computers, tablets, and smartphones, create personal profiles, and share content with other users through private or public settings. They can also use Messenger to communicate directly, join interest groups, and receive notifications about the activities of friends and pages they follow.
Tiktok
TikTok, also known as Douyin in China, is a video-focused social media app owned by ByteDance Ltd. The platform mainly focuses on creating short videos from 15 seconds to 3 minutes, covering many genres such as pranks, extreme sports, tricks, jokes, dance, and entertainment. TikTok has also expanded the maximum video length to 10 minutes to compete with larger competitors like YouTube and Facebook Watch. It launched in 2017 on iOS and Android but only became popular worldwide after merging with another Chinese service, Musical.ly, in 2018.
By October 2020, TikTok had more than 2 billion global mobile downloads and ranked as the most popular website of 2021, surpassing even Google.
Instagram is a free social media application that allows users to share images and videos with friends or follow the content of a select group of friends. Founded by Kevin Systrom and Mike Krieger, Instagram was acquired by Facebook Inc. in April 2012 for approximately US$1 billion. Users can upload, edit, and organize media using filters and hashtags. Posts can be public or private, and users can like and follow other users. Instagram initially only supported square (1:1) images with 640 pixels, but later upgraded to 1080 pixels in 2015. In addition, Instagram also added messaging features, sharing multiple images or videos in a post, and the Snapchat-like Stories feature, which allows users to view for 24 hours. As of January 2019, the Stories feature had 500 million users using it daily.
Youtube
YouTube is an American online video-sharing platform, owned by Google, and the second most visited website after Google. With over a billion monthly users, YouTube has changed its business model by offering premium content and paid subscription options to remove ads. YouTube’s revenue in 2020 reached $19.8 billion. After being acquired by Google in 2006, YouTube expanded into mobile apps and network television. Content on YouTube ranges from music videos, news, and short films to vlogs and documentaries.
In the above article, Optimal Agency has shared with you the most accurate and specific information. Hopefully, the content can help you learn about the concept of social media applications and popular social media applications in the most effective way.
Please see more:
- How social media affects mental health
- What is multi-channel marketing? How to create an effective multi-channel marketing strategy
- Social media advertising pros and cons
Frequently asked questions
Twitter is a social media platform that allows users to send and read short messages called “tweets”. Each tweet has a 280-character limit and can contain text, images, videos, or links. Users can follow others and be followed back, forming a network of online connections and interactions. Twitter is also an important tool for sharing news, opinions, and public messages.
Users favor social media apps because they provide a platform to connect and interact with friends, family, and online communities. Social networking applications also allow users to share their personal information, images, videos and thoughts, helping them feel close and connected to others. In addition, social networking applications often provide entertainment content and the latest news, making the usage experience engaging and diverse.
