Advertising plays an important role in marketing campaigns, promoting products and services as well as finding potential customers in a business’s development strategy. To better understand advertising and popular types of advertising today, follow this article by Optimal Agency.
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About advertising
There are many definitions of advertising, it can be understood as a form of propaganda and promotion in which businesses must pay a fee to introduce products and services to potential customers. This promotional activity is carried out through media: TV, magazines, newspapers, radio, social networks, email marketing and other types of online advertising.
The purpose of advertising is to attract attention and increase sales for the products and services that businesses sell. By advertising, businesses can convey desired messages to potential, and current customers, partners as well as the community. This is a powerful communication method that creates awareness and increases customer interest in the products and services that businesses provide.
By the ability of advertising to convey information, businesses can quickly reach the market. Advertising is known to be an important part of effective marketing campaigns and reducing distribution costs for business agents. With a variety of choices in advertising types, online advertising through social networking sites will have the opportunity to quickly reach potential customers.
>>>See more: How to resist a disabled ad account
Popular types of advertising today
Outdoor advertising
Businesses choose this type of advertising the most, even though it has been around for a long time. It uses advertising media placed in public locations where many people are passing by. Popular outdoor advertising places are billboards, hoardings, posters, banners,…
The outstanding advantage of that type of advertising is that it easily reaches all customers of many ages and has lower costs than television advertising. However, the reach compared to other forms of online advertising is lower and its effectiveness is difficult to measure.
TV advertisement
Along with outdoor advertising, this is also one of the popular types of advertising today. This type of advertising uses television channels to broadcast commercials. Businesses that want to reach a large number of customers often choose this type.
With wide reach, this type of advertising will reach many different customers. The advertisement uses images, sounds and colors to convey the message that businesses want to attract viewers’ attention. However, the limitation of this form of advertising is that it is high cost and difficult to measure.
Advertising through print publications
Advertising uses print publications to convey advertising messages. Printed publications of the press are often used for advertising including newspapers, magazines,… The advantage of this type is that it is reliable and the price is not too high. However, newspaper advertising is often seasonal and depends on the publication time and its effectiveness is difficult to measure.
Google Ads
Businesses often choose to reach their target audience with Google Ads. When choosing to use Google ads, you can measure the effectiveness of your ads through analytical tools: Google Analytics, Google Search Console,… Your business can reach the right target audience by audience, gender, collection,… Commonly used types of Google ads are: search ads, GDN, Google Shopping, Youtube ads and application ads,…
Podcasts ads
In this type, businesses can sponsor podcasts or advertise products and services provided in the program’s episodes. Normally, Podcasts will play ads at the beginning, middle, and end of episodes. When deploying podcast ads, businesses need to research which podcasts are most popular with the target audience to improve advertising performance.
Facebook Ads
It is one of the popular types of advertising chosen by many businesses today. Since Facebook is the social network with the largest number of users today and is one of the most effective communication platforms. This type of advertising does not only display promotions, offers or promote products to customers on Facebook and other social networks linked to Facebook.
The outstanding feature of Facebook ads is its ability to reach a large number of potential customers. You can adjust your target audience and budget. With the ability to measure effectiveness through the Facebook Advertising Manager tool. Particularly, types of Facebook ads include video ads, click-to-web ads, page likes ads, carousel ads, Offer Claim Ads,…
If you want to deploy successful and highly effective Facebook Ads campaigns, you should rent an ads account from Optimal Agency This is the best agency that provides high trust Agency accounts with the cheapest fee and many offers. With a rich account resource, our accounts can meet all customers’ needs.
Moreover, we carefully checked all accounts before providing them to our customers. We guarantee our accounts are: campaign approval, strong spending, fast ad approval, rarely get locked,…
Our expert team will always accompany and support you 24/7 during your rental process. We offer free accout set up, cloak black hat, advise contents, optimize ads, grant quality Page at the best price,… Contact via hotline for further information: +84 8 1900 4282.
TikTok ads
Similar to Facebook and Instagram, Tiktok is one of the platforms that attracts a large number of users. Especially promoting products on Tiktok Shop helps businesses reach a large number of young, dynamic potential customers. At the same time, it helps promote sales and increase maximum profits. The most popular forms of advertising on Tiktok are In Feed, Top View, Spark Ads, Branded Effect, Top Feed, Branded Hashtag Challenge,…
Advertising via Influencers/KOLs
Influencers or KOLs are people who influence a group of users on social networking platforms. If your business can cooperate with them to promote your products and services, the ads can reach a large number of target customers. This type of ads will help build customer trust in products and services and have high conversion rates, increasing sales.
Advertising via Email marketing
This type of advertising is considered to bring the highest conversion rate. When businesses can take advantage of collected data to carry out email marketing campaigns to introduce new products and increase customer brand awareness. If businesses want to increase email open rates, they need to pay attention to the following factors: email content, email sending time,…
>>>Click now: cost of running ads on youtube
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Essential materials for an effective advertising message
In addition to learning about popular types of advertising today, you need to know what materials are needed in an effective advertising message. Because advertising has a significant impact on attracting target customers, increasing sales and enhancing brand awareness. For advertising to achieve maximum effectiveness, the ads campaigns need to be creatively designed and deployed to f fit target audience:
Understand the product/service
If you want to create a quality advertising message, you need to clearly understand the product or service you are advertising. Therefore, you need to know the outstanding advantages of your business’s products and services to create an attractive and convincing advertising message.
Target the right audience
In case your advertising message is not suitable and attractive to your target customers, it will consume a lot of business resources. Therefore, you need to research and choose the right target customers, which is an important step in building an effective and long-term advertising strategy.
Choose the right time to advertise
This is an important factor in conveying an effective advertising message to help receive the attention of target customers and increase the chance they purchase your products and services. Therefore, if you want your advertising to be effective, you need to research and choose the right time to advertise your products and services.
Choose the right advertising tool
Besides ensuring the above factors, choosing the right advertising is an important factor in achieving the highest efficiency. Especially if your business is just starting to develop, you should learn and use advertising tools suitable for each stage. From there, measure which advertising tool brings the best results.
In addition, an effective advertising message needs to ensure the following material: be different and attractive, concise and clear with full images and sound. Especially with a call to action and suitable for the media,…
At this point, you might have a better understanding of the popular types of advertising today. Hopefully, this information will help you in deploying effective advertising campaigns and growing your business!
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- Renting quality, affordable Facebook Ads Invoice account
- How to run message ads on Facebook in detail and effectively
- What is a good CTR for Facebook ads? How to optimize CTR effectively
If you want your advertising campaign to achieve the highest efficiency, in addition to choosing the right type of advertising, businesses need to combine it with the right advertising channel. There are 2 popular types of advertising channels today: Online Channels: advertising on social networks, advertising on e-commerce platforms, Influencer Marketing advertising, Email Marketing advertising,…
For Offline channels, these include outdoor advertising, advertising through television events or event programs, banners, posters, television advertising,…
Many people often confuse the concepts of advertising and marketing. However, these are two completely different terms. While Marketing is the entire process of developing a business strategy, communication and advertising are just a single activity in the above process. You can compare Advertising and Marketing through criteria including operational goals, target audience and main activities.
On the other hand, Marketing activities will bring beneficial values and develop brands for businesses. With advertising, the target audience is customers who can pay for products and services. Marketing is about reaching out to all customers.
Advertising activities are advertising, PR, incentives and promotions,… While deploying a Marketing campaign, it will include many activities including advertising.
