The trend of multichannel marketing on video platforms is becoming increasingly popular. Producing TVC is an effective communication tool that helps businesses quickly disseminate their desired messages. A high-quality TVC not only requires a creative idea but also needs to go through a professional production process. In today’s article, Optimal Agency will share the advertising TVC production process.
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What is a TVC?
A TVC is a form of advertisement broadcast on television channels, including online TV, paid TV, and free TV. The goal of a TVC is to introduce products or services through images and sounds to attract viewers, increase brand awareness, or boost sales.
TVCs typically range from a few seconds to a few minutes and are designed to quickly capture the viewer’s attention. The key to producing a TVC is to convey the message in an appealing and engaging manner to captivate viewers within the first few seconds of the advertisement.
A quality TVC needs to meet criteria such as conveying a single, clear message, being closely linked to the brand, and being memorable. The TVC must be unique and different, with the ability to convert viewers into customers after watching the ad.
A quality TVC needs to meet criteria such as conveying a single and clear message. Also, closely linked to the brand and easy to remember and remember. TVC must be unique and different and have the ability to convert to purchase after users view the ad.
Why does it need to produce TVC?
The benefits that TVC brings are:
Reaching a wide target audience
The biggest advantage of TVCs is it can reach a wide target audience. They are broadcast on various television channels, including popular channels, specialized channels, and international channels, helping TVCs reach many potential customers. Businesses can target their customers by purchasing ad slots in appropriate programs, encouraging customer interaction on social media.
Gaining audience trust
Although TV ads are more expensive and have shorter airtime compared to other channels, it has a strong influence and wide reach because users tend to trust information conveyed on television more. TV ads have a unique appeal that online marketing platforms cannot yet match. A brand’s presence on TV gives a sense of reliability.
Creating a strong impression
TVCs can create a strong impression through a combination of images, sounds, acting, and messages. TVCs can capture attention and be remembered better than other forms of advertising. When customers see your TVC, they begin to associate the product or service with your brand.
Building emotional connections with viewers
Unlike other forms of advertising, TVCs use vivid images and sounds to attract viewers’ attention. These elements can evoke strong emotions, helping to connect the audience with the brand. If a TVC has a good script that touches the audience’s emotions, viewers may feel empathetic and willing to purchase.
Unleashing creative ideas
TV ads offer the opportunity to be creative in promoting a business’s products and image. Advertisers often want to tell the company’s stories to the audience. Creativity through storytelling brings significant value to the brand. With TVCs, you can connect emotionally with customers through familiar characters in life or animated characters.
Building brand awareness
TVCs are an effective way to enhance brand awareness among customers. Even if customers do not make a purchase, they will still remember the brand after seeing it for the first time. If the TVC hits the right psychological note, it will attract more customers.
Generating conversions for businesses
By producing TVCs, businesses can attract and gain more potential customers, thereby increasing sales and maximizing profits. TVCs encapsulate the entire message that needs to be conveyed, helping viewers better understand the advertised product.
Advertising TVC production process
Depending on the needs and goals of the business, the advertising TVC production process can have multiple steps. A typical TVC production process includes 7 steps as follows:
Receiving customer information
This is the first step where customers provide information and content in a basic summary. It will support the research process of make a media plan for an advertising campaign to easily produce TVC. Customers specify the desired campaign results, target market, deadlines, when to broadcast or post the TVC on media, and the estimated production cost.
Developing TVC ideas
After receiving the customer’s requirements, the production team discusses and brainstorms ideas suitable for the product or service the customer wants to advertise. This step is crucial in the TVC production process, guiding and determining the creative content. It ensures that the TVC conveys the intended message completely and meets customer expectations.
Scriptwriting
Once you have a great idea, put it on paper. You have about 30 seconds to 2 minutes to attract your target customers, so you need to convey the message quickly. The script has two parts that the production team needs to understand and execute.
Written script: The editor and production director work together to write the script, find music, and agree on the content that the business wants to convey, targeting the audience. This script details the scenes appearing in the TVC according to the story progression.
After completing the detailed script, an artist, designer, or editor will create a visual script to depict the dialogues and scenes as realistically as possible. This helps customers visualize the TVC video.
Pre-Production
This is the preparation stage before starting the actual TVC production process. During this stage, the agency plans and prepares for the actual filming process. Pre-production activities include:
- Selecting actors and production team: After completing the script, the next step is to choose actors, directors, producers, editors, and other production team members.
- Planning the filming: This plan includes the filming schedule, locations, transportation, and necessary costumes.
- Technical preparation: Before filming, the production unit needs to check and ensure that all filming and sound equipment are functioning properly.
Pre-production is crucial to ensure that the TVC is produced professionally and meets the customer’s requirements.
Producing the TVC
This process involves filming and creating the product. On the filming day, the production team must arrive on time, and each individual plays an essential role in operating the camera. The team must ensure no mistakes occur during filming and adhere to the planned schedule. Key team members during filming include the producer, director, production manager, cast, sound assistants,…
Post-Production
This is the final stage of producing a film, TV show, audio video, TVC,… In this step, filmmakers edit, add special effects, and improve the sound in the TVC. The sound in the TVC is also edited and enhanced during post-production.
Delivering and broadcasting the TVC
The final step after post-production is customer review and potential edits. Once approved, the TVC is officially delivered to the customer and broadcast on media channels, offering viewers a new experience.
Through the shared content above, you now understand the advertising TVC production process. TVCs are an effective advertising method but require a significant budget and good filming techniques.
FAQ
Businesses need to produce TVCs in the following scenarios:
Launching a New Product: They can use TVCs to create a first impression and increase brand and product awareness.
Changing advertising strategies: When a business decides to change its advertising strategy or direction, producing a new TVC showcases innovation.
Special events: During holidays, sales seasons, or significant events, TVCs can stimulate shopping and create excitement.
Building trust and brand recognition: TVCs can convey the brand’s core messages and values to build trust and recognition.
Facing direct competition: Producing a TVC can create differentiation and attract customer attention.
To produce a quality TVC, the production process must meet the following criteria: The script should be concise yet comprehensive, capturing the essence of the message. Having advanced filming technology with a highly skilled technical team, professional actors and excellent communication.
