Facebook Ads is a popular online marketing tool for businesses and content creators when implementing affiliate campaigns. This platform can find potential customers quickly and effectively. However, when setting up a Facebook advertising campaign, avoiding the use of prohibited words is extremely important to optimize campaign effectiveness. Below is a comprehensive list of prohibited words in Facebook ads. Let’s find out with Optimal Agency!
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What is the purpose of Facebook’s advertising policies?
Facebook has advertising policies aimed at ensuring a safe and positive environment for both users and advertisers. These policies help prevent the spread of misinformation, and offensive or harmful content, thereby protecting users from negative experiences. At the same time, they also ensure that ads displayed on the platform comply with ethical and legal standards, contributing to building trust and reputation for Facebook. In addition, applying these policies helps maintain fairness in competition among advertisers, ensuring that every advertising campaign is evaluated and approved based on clear and consistent criteria. Consistency. Thus, the main goal of Facebook advertising policy is to create a healthy, reliable, and effective advertising space for all participating parties.
Summary of prohibited words in Facebook ads
To avoid having your video account locked by Facebook due to language violations, you should monitor the specific violating words as follows:
Regulations on medical terminology
Facebook Ads imposes restrictions on the use of keywords related to health, medicine, hospitals, emotions, health, and wellness to ensure a safe and appropriate advertising environment. with ethical and legal standards. Below is a list of banned words that those who want to run ads on Facebook need to know and comply with:
- Words related to body parts: Words such as liver, heart, chest, bones and joints, etc. These are words that can be related to specific medical issues and are restricted from use by Facebook to avoid advertising inaccurate or misleading to users.
- Words related to disease names: For example, sinusitis, gastritis, tuberculosis, etc. Facebook controls the use of these words to prevent ads related to disease treatment without verification or verification. Exactly.
- Words that refer to sick people or objects: Such as dietary supplements, patients, pediatric patients, medical clinics, etc. These words can lead to the advertising of medical products that are not allowed or do not comply with regulations of medical determination.
- Negative medical adjectives: Words such as suicide, death, symptoms, complications, etc. These are words that can cause anxiety or negatively impact the viewer’s psychology, so Facebook limits its use. Use them in advertising to protect users.
These restrictions help Facebook maintain a healthy advertising environment, protect users from inaccurate information, and protect advertisers’ rights to reach customers fairly and correctly. By complying with these restrictions, advertisers can ensure that their advertising campaigns will not be disapproved or restricted for violating Facebook’s policies.
Financial language regulation
- Get a loan
- Borrow capital
- Currency, Finance
- Unsecured loan
- Credit
- Interest rate
- Tax
- Loans
- Disbursement
These words relate to financial products and services such as loans, credit, or interest rates, and can cause misunderstandings or inaccuracies when advertising is not strictly controlled.
Chemical composition
- Vitamin
- Omega
- Acid
- Quality xwo
These words are often used to describe ingredients in products such as dietary supplements. Facebook prohibits their use to avoid false advertising about the effects of these products.
Prohibit racial and nationalistic expressions
- Words indicating gender: Mr. That, Mrs., Uncle, Aunt, Brother, Sister, Female, Male.
- Words denoting countries: America, Germany, France, England,…
- Racist words: ethnic, black, white,…
These words can be discriminatory or misleading about the nature of the ad, so Facebook prohibits their use to protect users’ rights and experience.
Facebook has strict advertising policies to ensure a safe and ethical advertising environment. Especially for sensitive keywords and content, these restrictions are important to prevent abuse and protect users.
Advertising of surveillance devices is prohibited
Facebook does not allow advertising of products related to surveillance cameras, mobile phone surveillance equipment, and software. Keywords such as “camera, tracking, monitoring” will often cause the advertising content to be hidden or limited in the display. This is to ensure that advertising information does not violate user privacy and security.
Regulations on commitment content
Words such as “100%, absolute, unequivocal commitment” in advertising content are also restricted by Facebook and are not allowed to be posted. Facebook’s algorithm cannot determine anything absolutely and there is no solution without risk. Limiting commitments not only protects users from misleading information but also helps maintain the transparency and trust of the advertising platform.
Sensitive images are prohibited
Facebook also has a strict policy against images that are sensitive or reveal certain parts of the body. Ads containing such images will be banned immediately. This includes advertisements for stores selling lingerie, beauty products, dental products, beauty salons, and cosmetics. Facebook believes that the use of such images is not culturally appropriate and may cause discomfort to many people, especially children and teenage users.
Before-After regulations
In the beauty industry such as beauty salons, spas, and cosmetics, the use of “Before using…” and “After using…” images has become a popular advertising strategy to illustrate the effectiveness results of products and services. These images are often designed to show positive transformations and improvements in appearance, skin, or other beauty-related metrics. However, Facebook has imposed strict restrictions on the use of such images and words in advertising. The main reason is that Facebook considers these “Before and After” images to be a violation of personal privacy and a sign of defamation of the user’s reputation. Using before and after images can reveal sensitive information about the user’s health or body, which can offend and make them feel embarrassed.
At the same time, these images can also be considered banned words when running Facebook Ads because they can be misleading or promote inappropriate feelings about body image. While some businesses may run ads with these images for a few days, the risk is that they may be blocked or removed by Facebook later. This poses a big challenge for businesses in the beauty field as they have to find ways to change and adapt to Facebook’s new regulations. Instead of using before-and-after images, they may want to switch to other advertising strategies such as focusing on general product benefits, customer reviews, or other illustrative information unrelated to the product. personal appearance.
Thus, strict compliance with Facebook’s advertising policies not only helps protect users’ rights but also helps businesses build and maintain a reputable and professional image on this platform.
Other notes when advertising on Facebook
Having your Facebook ad account banned is a problem that many marketers and businesses face, and there are many different reasons leading to this situation. Here are some common reasons Facebook may stop or disable your ad account:
- Do not comply with the regulations and restrictions that Facebook has on advertising content, images, or products. Facebook has strict policies on advertising content, including requirements for appropriateness, non-infringement of privacy, or defamation of individuals. Violation of these policies may result in your ad account being banned immediately.
- Continuously violating Facebook’s advertising regulations is another reason for your account to be banned. Repeated non-compliance with policies increases the risk of being considered a serious case by Facebook and subject to more severe action.
- Do not comply with the regulations and restrictions that Facebook has on advertising content, images, or products. Facebook has strict policies on advertising content, including requirements for appropriateness, non-infringement of privacy, or defamation of individuals. Violation of these policies may result in your ad account being banned immediately.
- Continuously violating Facebook’s advertising regulations is another reason for your account to be banned. Repeated non-compliance with policies increases the risk of being considered a serious case by Facebook and subject to more severe action.
- Using multiple IP addresses and different Wifi networks to create multiple ad accounts can also be considered spam by Facebook. Facebook takes strict measures to prevent spam and abuse of its advertising system. If this is discovered, Facebook can ban the related account without prior notice.
- If you don’t make your ad payments on time or have problems processing payments, your account may be suspended or disabled. Facebook requires users to pay according to the contracts they sign and does not accept payment-related violations.
- Another reason could be unusual or irregular activity on the ad account. Facebook monitors each account’s activity to detect strange behavior, and if they see anything unusual, they can suspend or ban the account to protect the user community.
- Technical issues may result in ad accounts not being approved. In this case, you need to check whether your posts fully comply with Facebook’s regulations, and then report to Facebook to request a review of your account.
To avoid having their advertising accounts banned on Facebook, businesses should strictly comply with the platform’s regulations and restrictions. This not only helps maintain effective advertising activities but also protects the reputation and reputation of the business before the social network community.
In the article on Optimal Agency, we have listed the detailed content most accurately. We hope that the information we have shared can help everyone in learning about the list. Prohibited words in Facebook ads and notes when running ads on Facebook to avoid unfortunate consequences during the campaign.
Please see more:
- How to find Facebook advertising account ID fastest
- The golden hour for posting on Facebook that you need to understand
- List of banned words on Facebook that marketers need to avoid
Frequently asked questions
Words that can reduce engagement on Facebook are often words that have a strong call to action or make readers feel pressured. These words can reduce the appeal of the post and increase the likelihood that Facebook’s algorithm will prioritize hiding the post. Common words include “buy now”, “discount”, “sale”, “offer”, “promotion”, “discount”, “golden opportunity”, “act now”, and “reflection”. return immediately”. Using these words can reduce your ability to reach your target audience and not be as effective as expected in your Facebook advertising strategy.
Banned images on Facebook are often images that contain sensitive content, lack culture, or violate the platform’s policies. Typically images contain adult content, images of violence, images that are politically or religiously inflammatory, or images that include skimpy clothing. Facebook also restricts the use of images that are too extreme, cause discomfort to viewers, or violate copyright regulations. These images may result in posts being hidden or user accounts being restricted.
