Reasons why Facebook ads take so long to review and how to fix it

Not all ads created will be displayed on Facebook but they need to go through a strict review process to ensure full compliance with the platform’s policies. However, ad review taking too long will significantly affect the plan’s progress. Therefore, understanding the review process and the reasons why Facebook ads take so long to review to thoroughly handle is what advertisers need to do. Let’s find out about this issue with Optimal Agency in the article below!

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How long does it take for Facebook to review ads?

Usually, Facebook reviews ads within about 24 hours from the time you complete creating the ad and press the review button. However, there are cases where ads are reviewed quickly in just about 1 hour or where ads are reviewed for a very long time. Even when the ad starts running, the review process may still take place.

After the ad is approved, there are 2 results: successful approval and disapproval. If the ad is approved, you should create a new ad campaign, but if it is not approved, you should edit the ad campaign to ensure compliance with the platform’s policies and standards. Many factors affect the ad review time such as the time of posting the ad, the type of ad, the quality of the ad, etc. On average, an ad that has not been approved for more than 8 hours is considered a long-term ad review by Facebook.

Criteria that Facebook uses to review ads

To find out the reasons why Facebook ads take so long to review, let’s explore the factors that the platform uses in the review process. Facebook has a strict ad review process that ensures all ads comply with community guidelines and advertising policies. Accordingly, the criteria that advertisers need to pay attention to to avoid Facebook’s long ad review process are:

Content: Must not contain information or attach content related to violence, pornography racism, or copyright infringement. In addition, ads with hateful or fraudulent content are also not allowed.

Language: Ads must not use obscene, offensive, or misleading language for viewers.

Images: Ads must not contain images that are offensive, horrifying, or annoying to viewers. At the same time, images must be clear and related to the content of the advertising campaign.

Video and audio: Ad content must not contain videos or audio with pornographic, violent, or copyright-infringing content.

Landing page: Ads must not link or direct viewers to websites or applications that are unsafe, irrelevant, or do not comply with Facebook’s policies.

Reasons why Facebook ads take so long to review

Here are some reasons why your Facebook ads are not quickly reviewed, specifically:

Using an unreliable account

With newly created advertising accounts or Fanpages that have not been trusted by Facebook, the ad review process will take quite a long time. Furthermore, Facebook may suspect that you are using a new account to run an ad without spending money. Therefore, to avoid long-term ad reviews, you should use long-standing advertising accounts with a good and stable history of operation with transparent information. Then you will create trust with Facebook and promote a quick ad review process.

Account information does not match the Visa card

This case occurs when the Visa card you use is not your card and does not match the personal information you provided. This makes Facebook suspicious of the legitimacy and safety of the transaction. To avoid Facebook’s long ad approval process, ensure the information on the card matches the information on your advertising account and your personal Facebook account. In addition, you need to ensure that your personal information about your date of birth and profile picture on your advertising account match your ID. If you do not want to reveal your personal information, you can switch to “only me” mode.

Using a Visa card that is on Facebook’s blacklist

Using virtual Visa cards will cause you trouble when running specific ads, specifically, the ads will be reviewed for a long time or not approved. Because most of these types of cards are used to create fake advertising accounts, skip advertising payments, and Facebook has blacklisted them. You should use Visa cards from banks that are highly rated by Facebook such as Techcombank, Vietcombank, BIDV, VP Bank,… to avoid payment problems.

Violating advertising policies

Facebook always wants to bring the best experience to users, so it has set many standards, regulations, and advertising policies that advertisers need to comply with. If your ad violates one of the regulations and terms of the advertising policy, the review process will take longer or even be rejected. Therefore, before creating an ad on Facebook, you should carefully read the platform’s advertising regulations and policies. Edit the ad to comply with Facebook’s policies and create a new ad that is suitable and complies with the policy if the previous ad is rejected.

Specific industries

Some highly sensitive industries need to be licensed by Facebook before they can run ads. In these cases, Facebook will need a longer review time to check for signs of fraud and ensure compliance with policies.

How to handle Facebook ads effectively that are slow to be approved

After learning about the reasons why Facebook ads take a long time to be approved, let’s explore the following solutions:

Appeal to Facebook

If you find that your ad is slow to be approved or is rejected unsatisfactorily. Then, you can request an ad appeal in the Account Quality section on the Meta page at the link: https://www.facebook.com/accountquality. Next, you need to provide information including the ID of the rejected ad, the reason why the ad does not violate, and accompanying evidence such as images, videos, or documents. After submitting the request, you will receive a response from Facebook within 24 hours. If Facebook agrees, they will re-approve the ad and allow you to run it.

In addition, you can contact Facebook support directly for timely assistance. By clicking on the Menu, select Help & Support, then select Report a Problem, then select Fill in the content you need support for, and click Submit. When working with the support team, you need to provide evidence that your ad does not violate the policy. The support team will review the request and respond as soon as possible.

Edit the ad to comply with the policy

The fact that Facebook will review the ad for a long time may be because your content violates the platform’s standards and policies. To fix this, you need to check again to see if your ad is violating any advertising policies. If so, you should edit the ad with the following elements: video, image, text, landing page, … to ensure compliance with the policy. Facebook regularly updates its policies, so you need to review them to create ads that comply with the policies set out.

Create a new ad campaign

In case you have implemented the above methods but still cannot handle it successfully, create an ad campaign. When creating a new ad, please check carefully and ensure that it fully complies with the advertising policies set out so that the ad is approved quickly and operates.

So do you know how to fix Facebook Ad not approved? If not, find out today.

Tips to speed up Facebook ad review

If you understand the reasons why Facebook ads take a long time to review and how to fix them effectively, please refer to the following tips to speed up the review of Facebook ads:

Create ads during business hours: You should create ads during the working hours of the Facebook support team to increase the rate of early approval of your ad campaign.

Use testing tools: Use Facebook’s testing tools to test your ad before sending it. These tools include the Text Overlay Tool to check the ratio of text in images, Facebook Debugger to check destination links, and Facebook Creative Hub to check ad design. These tools help you detect and fix errors that affect the review process.

Take advantage of approved ad templates: You can create new ads based on previously approved ad templates. Then change some information such as product name, budget, and link. This helps you save time and limit the chance of your ad being rejected.

Turn off and turn on ads again: Turning off and turning on ads again will help your ad campaign get out of the review queue and participate in another review.

Optimize content: One of the common reasons why ad review takes a long time is because the ad content is sensitive, so the Facebook team will need more time to review it carefully. If you optimize the ad content, this problem will be solved and the campaign will be approved faster.

Set up correct payment information: With this tip, your ad will avoid being reviewed for a long time due to technical errors. Therefore, you should set up the correct payment information for your ad account and make sure you have enough budget to run.

Above is a summary of the reasons why Facebook ads take a long time to review that you need to understand clearly to know how to fix it effectively. Helping ads get approved and operate quickly, helps to enhance your business’s competitive advantage in developing your business to achieve the best results.

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