Shopee Mall will be a ‘shovel’ that helps you collect money. A simple comparison can help you see the benefits and potential that Shopee Mall brings to your sales activities. This is the topic that Optimal Agency wants to share with sellers who are planning to join Shopee or have been selling on Shopee but have not yet been listed on Shopee Mall. All the information about Regulations for Sale of Shopee Mall Products is very useful, so stay tuned!
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What are the conditions for selling on Shopee Mall?
Shopee Mall is a symbol of recognition for reputable and high-quality brands on the Shopee platform. To join Shopee Mall, sellers need to meet certain conditions and provide the required documents as requested by Shopee.
Meeting operational criteria
The store’s operational metrics are evaluated based on data from the last four weeks from the time of the review. The operational criteria that you need to ensure include:
- Unsuccessful order rate: Below 10%. This ensures that most of your orders are processed successfully and without issues.
- Late order delivery rate: Below 10%. This rate reflects your ability to fulfill and deliver orders on time.
- Penalty point (Star of Death): 0. Penalty points are crucial for Shopee to evaluate the store’s operational effectiveness and provide additional benefits if needed.
- Pre-order rate: Above 10%. This rate indicates customer interest in your products.
- Compliance with community standards: No violations of community standards or use of vulgar, offensive language.
- Legitimate product registration: No registration of counterfeit, fake, or pirated products.
Note: Penalty points are a key factor for Shopee in evaluating the store’s operational effectiveness, which in turn provides additional benefits to support your business.
Prepare documents for Shopee Mall
When preparing the necessary documents to apply for Shopee Mall, you need to choose the appropriate business model, such as a manufacturer, distributor, or importer, to prepare the required documents. Below are the specific requirements for each business type:
If you are a manufacturer
- Business registration license: Sole proprietorship or company, or Investment Certificate.
- Trademark registration certificate: Or an accepted as to the formality of trademark application.
- Product announcement certificate: For dietary supplements.
- Cosmetics announcement certificate: For the cosmetics category.
- Food safety regulation conformity certificate: For the food category.
- Jewelry material inspection certificate: For products like gold, silver, gemstones, pearls.
- Book publication decision: For the book category.
- Publication distribution activity registration certificate: For the book category.
If you are a distributor
- Business registration license: Sole proprietorship or company, or Investment Certificate.
- Trademark registration certificate: Or an accepted as to the formality of trademark application.
- Customs declaration: Mandatory for imported goods.
- Product announcement certificate: For dietary supplements.
- Cosmetics announcement certificate: For the cosmetics category.
- Food safety regulation conformity certificate: For the food category.
- Jewelry material inspection certificate: For products like gold, silver, gemstones, pearls.
- Import business license for publication: For the book category.
If you are an importer
- Business registration license: Sole proprietorship or company, or Investment Certificate.
- Trademark registration certificate: Or a valid trademark application receipt.
- Authorized dealer certificate or distribution contract: Between the brand owner (authorized dealer) or authorization from the brand owner.
- Product announcement certificate: For dietary supplements.
- Cosmetics announcement certificate: For the cosmetics category.
- Food safety regulation conformity certificate: For the food category.
- Jewelry material inspection certificate: For products like gold, silver, gemstones, pearls.
- Distribution authorization for books from the manufacturer or publisher: For the book category.
These conditions and procedures ensure that you meet the quality and legal requirements to become a part of Shopee Mall, allowing you to take advantage of the opportunities and benefits Shopee Mall offers.
Regulations for Sale of Shopee Mall Products
Shopee Mall, as a platform dedicated to reputable and high-quality brands, sets strict policies and requirements to ensure fairness and service quality for consumers. Below are the important policies that Shopee Mall sellers need to keep in mind to maintain their reputation and comply with platform regulations.
Community standards
Things that Shopee Mall sellers should do:
- Honest selling: Ensure that the products sold are genuine and authentic, without spamming or using any form of disguised advertising. This helps build customer trust and maintain the store’s reputation.
- Use detailed images and descriptions: Upload clear and beautiful product images, providing detailed and honest descriptions. This not only helps customers better understand the product but also minimizes disputes.
- Be courteous: Maintain a polite and respectful attitude in all transactions with customers. Build good relationships and trust through respect and dedicated customer support.
- Ensure customer experience: Provide the best shopping experiences for customers by ensuring smooth transactions, and building a positive transaction history for your store.
Things that Shopee Mall sellers should not do:
- Fraud and copyright infringement: Do not use others’ information or fake identities to commit fraud. Posting counterfeit, fake, or poor-quality products is strictly prohibited.
- Inappropriate product naming: Avoid using inaccurate or misleading product names, which could affect customer trust.
- Invalid transactions: Do not conduct invalid transactions or fail to comply with Shopee’s regulations, as this can lead to store suspension or penalties.
- Invalid return policies: Establishing invalid return policies can affect the store’s reputation and Shopee’s policies.
- Abusing promotions: Do not exploit promotional programs for fraudulent activities or personal gain.
- Posting low-priced but poor-quality products: Posting products at low prices but not ensuring quality can disappoint customers and negatively impact the store.
- Using inappropriate language: Avoid using vulgar or inappropriate language, violating Shopee’s community standards.
Shopee Mall’s terms of service
The terms of service are the rules and conditions that Shopee sets to regulate the activities of sellers on the platform. These serve as a legal basis for both parties to commit to and protect each other’s rights during sales activities.
When registering for Shopee Mall, sellers need to understand and comply with these terms of service to ensure their rights and avoid risks related to disputes or conflicts. The terms of service include regulations on the rights and obligations of both parties, dispute resolution processes, and commitments regarding service and product quality. Adhering to these terms not only helps protect the seller’s rights but also contributes to building a transparent and fair business environment on Shopee Mall.
Readers, please refer to some of our other articles, such as how to livestream on Shopee.
Key points to note when registering for Shopee Mall
Fixed costs
When registering to become Shopee Mall, there is a fixed fee that regular stores on Shopee do not have to pay. This is a discount on the total value of successful orders through Shopee, including VAT. The total order value is based on the amount paid by customers for your products on Shopee Mall, excluding shipping fees and other charges that the seller must pay to Shopee. The specific discount rate will vary depending on the product category.
Strict Management
Shopee Mall stores must comply with stricter regulations than regular stores on Shopee. Specifically, all products on Shopee Mall must be named according to a standard formula, including:
Product name = Product type (1) + Brand (2) + Model (3) + Specifications (4) + Size (5)
For example:
- Panasonic EW1511 handheld water flosser with ultrasonic technology.
- Skinfood White Grape Fresh Up Foundation 30ml.
In addition, detailed product descriptions must also be complete and accurate according to Shopee Mall’s regulations for each product category. Sellers should refer to the product listing content guidelines to ensure compliance.
Business Documentation Requirements
To register for Shopee Mall, you need to have valid business registration documents. Depending on whether you are a manufacturer, distribution agent, or importer, Shopee will require different types of documents.
- Manufacturer or distribution unit: You need to provide a business registration license or investment certificate, brand registration certificate, product announcement (if applicable for dietary supplements or cosmetics), food safety regulation conformity certificate, book publishing decision, or distribution agent certificate from the publisher.
- Importer: In addition to documents like the business registration license and brand registration certificate, you need to provide an authorized dealer certificate, distribution contract, or authorization from the brand owner.
So, Optimal Agency has provided you with complete information about Shopee Mall, including its concept, credibility, and detailed instructions on how to register for selling. Start your selling experience now so you don’t miss out on valuable opportunities available to you. We hope this article has provided you with useful information.
Please see more:
- Is advertising on Shopee effective in 2024?
- Super simple how to create Shopee discount codes for sellers
- Update the latest types of selling costs on the Tiktok Shop platform
FAQ
Shopee and Shopee Mall are both online selling platforms on Shopee, but they have some important differences. Shopee is a platform for a wide range of stores, from individuals to businesses, with low fees and flexibility in registration. In contrast, Shopee Mall is a special category dedicated to reputable brands and official distributors. Shopee Mall requires sellers to meet strict standards for product and service quality, and it often comes with higher fixed fees. Additionally, products on Shopee Mall are usually guaranteed for quality and have stricter management, which helps increase customer trust.
Shopee Mall, a part of the Shopee platform, is a collection of reputable and authentic brands that are strictly managed to ensure quality and reliability. Therefore, Shopee Mall is not a scam. However, as with any e-commerce platform, issues related to unofficial sellers can still arise. To avoid risks, consumers should shop from certified stores and carefully check product information before making a purchase
