A-Z guide on how to Running ads for Policy-Violating products

For beginners in running Facebook Ads, adhering to a myriad of policies can feel quite overwhelming. However, following the rules precisely can sometimes take away the appeal of your ads. So, how can you comply with the regulations while still ensuring effectiveness? For experienced individuals, “circumventing the rules” in Facebook advertising is sometimes seen as a viable solution. Let’s explore with Optimal Agency how to running ads for Policy-Violating products.

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What is advertising for Policy-Violating products?

Circumventing Facebook’s advertising policies is a tactic used by many advertisers to exploit loopholes in the platform’s regulations to carry out their campaigns. However, this concept is not entirely right or wrong. In reality, it means you’re engaging in actions that may resemble what Facebook’s policies prohibit, but which don’t fall under the scope of the current regulations. This shows that, in some cases, your ad could still be considered “clean” and fully compliant with the rules. From this perspective, bypassing the rules doesn’t necessarily mean you’re violating policies; rather, you’re cleverly adjusting your content and advertising methods to align with what Facebook allows, while still achieving the desired results.
Of course, this requires skill and deep understanding of Facebook’s regulations. If done correctly, you can optimize your ads, capture the attention of your target audience, and not worry about penalties from Facebook. However, keep in mind that overusing this tactic could lead to significant risks, as Facebook can update its policies at any time and impose strict measures on non-compliant ads. Therefore, careful consideration and thorough research of Facebook’s policies are essential before deciding to bypass the rules in advertising.

Products that violate Facebook’s policies

Facebook has strict regulations regarding prohibited items for advertisement and sale to ensure a safe and law-abiding business environment. Below are the product categories banned on the platform:

• Weapons, Ammunition, and Explosives: The advertisement and sale of guns, ammunition, explosives, and related accessories such as clubs, daggers, or stun guns are prohibited.
• Adult Products and Sensitive Content: Facebook disallows advertisements for adult-related products like sex toys, pornography, or sensitive imagery.
• Wildlife and Products from Endangered Species: Items from endangered species, including ivory or rare animal skins, are banned.
• Illegal Goods and Services: Illegal products, including human trafficking, prostitution, and other illicit services, are strictly prohibited.
• Sensitive Political and Religious Content: Content inciting violence, or extreme political and religious propaganda is not allowed to maintain a safe community environment.
• Drugs and Controlled Substances: Ads related to drugs, tobacco, cannabis, stimulants, and accessories used with them are prohibited, including medical marijuana and nicotine products like e-cigarettes.
• Counterfeit Goods: Fake brand items, pirated products, or anything violating intellectual property rights such as unauthorized software, films, and music are not allowed.
• Banned Medical Products: Certain medicines, including unapproved prescription drugs and misleading health supplements, cannot be advertised.
• Fraudulent Products and Services: Services such as counterfeit document production, pyramid schemes, or other scams are prohibited.
• Cryptocurrency and Non-Transparent Financial Services: Ads related to cryptocurrencies, especially those with unclear risks, are restricted. Financial services with vague terms, such as high-interest loans, are also banned.

Violating these policies can result in account suspension or a permanent ban. Therefore, businesses and individuals must strictly adhere to Facebook’s rules to avoid risks and ensure transparency and safety for their advertising campaigns on the platform.

Guide on running ads for Policy-Violating products?

Products that violate policies are always among the “difficult” categories to advertise on Facebook, as they are easily flagged by the system. These products often face a high rejection rate or ad account suspension, making customer outreach challenging. Therefore, if you’re operating in this field, clever policy circumvention is essential to avoid account suspension. However, despite the challenges, this is still a potential market if you know how to tap into it effectively. Below are some methods to help you circumvent the rules when advertising Eastern medicine products or health supplements while still maintaining high efficiency.

Method 1: Share content from a “Dirty” Fanpage to a “Clean” Fanpage

One way to avoid violations when advertising products is by using the method of sharing content from a “dirty” Fanpage (one that might violate policies) to a “clean” Fanpage (non-violating). In this way, you can run ads from the “clean” Fanpage without worrying about account suspension. In the shared post, you just need to write a short description to avoid strict Facebook scrutiny. Meanwhile, on the “dirty” Fanpage, you are free to write detailed product content and promote it without fear of ad suspension.

Method 2: Avoid directly selling products

One reason why ads for policy-violating products often get flagged is because the content directly aims to sell products. To avoid this, instead of directly selling products, you can create ads looking for collaborators, agents, or promote your store location. Business collaboration ads or store introductions are less likely to be flagged as violations by Facebook, and you can still attract customer interest.

Method 3: Use funnel content

One of the most effective ways to bypass the rules in advertising policy-violating products is using funnel content. Instead of directly introducing the product in the ad, you can create content that stimulates user interaction, such as asking questions or inviting customers to leave comments. After collecting comments from potential customers, you can send direct messages (inbox) to provide more detailed product information. This helps avoid ad violations while creating opportunities to directly engage with customers without openly promoting the product in the post.

Method 4: Use personal accounts for small-scale ads

If you’re only advertising on a small scale, another option is to share posts through a personal account instead of a Fanpage. Ads from personal accounts are often less scrutinized than those from Fanpages, thus reducing the likelihood of suspension. On a personal account, you can write more freely without worrying about violating Facebook’s rules.

Notes

While these circumvention methods can help you temporarily bypass Facebook’s strict regulations, they are not sustainable solutions. Facebook’s advertising policies are constantly being updated, meaning the loopholes you exploit today may no longer be effective tomorrow. If Facebook detects circumvention behaviors, your ad account could be permanently suspended with no possibility of recovery. Therefore, always be cautious when applying circumvention methods, and consider complying with Facebook’s policies in the long run. To ensure safety and sustainability for your ad campaigns, it’s best to have backup solutions in place and continuously update yourself on the platform’s policy changes. The best way to achieve long-term success is to build your advertising strategy based on compliance with Facebook advertising policy from the start and closely monitor for any necessary adjustments when changes arise.

The effective Facebook advertising circumvention methods have been shared in detail based on practical experiences from running ads at Optimal Agency. We hope you can apply them to your campaign to achieve optimal results.

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