The TikTok Shop policy establishes regulations to ensure the quality of goods and delivery time from sellers. These policies are designed to protect the rights of both buyers and sellers, creating a fair and reliable commercial environment. Understanding and complying with TikTok Shop’s selling policies is extremely important to avoid risks and unnecessary mistakes in the business process on this platform. In today’s article, Optimal Agency will explore TikTok Shop’s selling policies.
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Exploring TikTok Shop
TikTok Shop is one of the advanced e-commerce platforms developed by TikTok. Similar to Shopee, Lazada, and Tiki, TikTok Shop offers a variety of products at different prices and attractive discounts. In particular, this platform allows users to directly sell products through their TikTok accounts.
Products from sellers are introduced through videos and livestreams on their TikTok accounts. This is a unique feature that distinguishes TikTok Shop from other e-commerce platforms. TikTok Shop is not only a place for entertainment through videos but also has become a popular shopping destination. For many brands, this is a promising business land. Don’t miss this opportunity, let’s explore TikTok Shop’s policies in the following article.
How does the TikTok shop work?
To effectively do business on TikTok Shop, it is crucial to understand how this platform operates. Here are the aspects you need to pay attention to:
- To sell products on TikTok Shop, you need to register your business or individual business according to legal regulations.
- Similar to other e-commerce platforms, posting products on TikTok Shop requires you to update detailed images and descriptions of the products. Currently, TikTok Shop has provided all the necessary features to support sellers.
- Payment on TikTok Shop operates based on successful orders. This platform does not accept cash payments upon delivery. Buyers need to send money to the TikTok Shop system before purchasing.
- TikTok Shop uses the shipping service of partner J&T Express, similar to other e-commerce platforms.
- The platform fee of TikTok Shop is calculated into the total amount paid by the buyer. In Vietnam, this platform fee is 1% of the total order value.
Sales policy on TikTok Shop
Each e-commerce platform applies unique regulations and standards, and TikTok Shop is no exception to that rule. The platform respects two main principles:
- Create a dynamic and effective shopping space: TikTok Shop aims to build a vibrant online shopping environment and bring a safe and convenient shopping experience to users.
- Ensuring a safe and convenient online shopping experience: TikTok Shop is committed to providing a safe and convenient online shopping environment, helping users have an easy and worry-free online shopping experience.
To maintain a polite and professional shopping environment on TikTok Shop, the platform prohibits activities such as:
- Post products to TikTok Shop, live stream, or share content related to products or goods that are banned in the Vietnamese market.
- Providing inaccurate or incomplete information about products/services.
When participating in business activities on TikTok Shop, you can develop product content through different formats such as images, titles, descriptions, videos, live streams, etc. However, all of this content must comply with all TikTok Shop policies.
- Products banned on TikTok Shop must comply with local regulations and platform policies. Products will be rejected if: They contain features to prevent, diagnose, or treat physiological health problems. Are related to food or medical products with preventive, treatment, or cure effects without proof from authorized agencies. Are related to food and beverages containing harmful nutrient levels.
- Restricted products on TikTok Shop include watches, accessories, mom and baby, beauty, packaged foods, medical devices, and pet medications that need to be vetted before being sold.
- TikTok Shop does not support politically related products or activities.
- Sharing or using content that violates intellectual property rights is not allowed on TikTok Shop.
- TikTok strictly prohibits spam, fraud, and manipulation of metrics such as views and orders.
- Misleading content such as inaccurate advertising, and products that do not correspond to content are prohibited on TikTok Shop.
- Minors’ safety is a top priority on TikTok Shop. Sellers may not share, post, or stream content that entices children to buy products or pressure parents to buy products.
- Restrictions on commercial content involving children also apply.
- During the livestream, sellers are not allowed to argue or introduce coupons in any form.
- TikTok Shop also prohibits content that promotes unsafe body and weight loss, as well as sensational and shocking content such as images of accidents and violence.
- In addition, posting order information to steal user information or contain viruses or malware is also strictly prohibited on TikTok Shop.
In the article on Optimal Agency, we have shared the most detailed and accurate content, hoping that the information can help you effectively learn and comply with sales policies on TikTok Shop.
Please see more:
- What is the best way to optimize TikTok ads?
- Why your TikTok videos are not going viral?
- The most standard video size running TikTok ads in 2024
Frequently asked questions
Violating selling policies on TikTok Shop can lead to serious consequences. Firstly, your account may be suspended or permanently closed, causing you to lose all your effort and income from doing business on this platform. Additionally, violating policies can also result in losing customer trust and negatively impacting the reputation of your brand. Moreover, TikTok may impose financial penalties, including fines or restrictions on access to services. Therefore, adhering to TikTok Shop’s selling policies is crucial to maintaining stability and sustainable growth in your business on this platform.
TikTok Shop provides support for locked accounts through the complaint-handling process. If your account is locked for any reason, you can directly contact TikTok Shop’s support team to address the issue. They will provide specific guidance on resolving the account lock and assist you throughout the process. However, the resolution process may take some time depending on the nature of the issue and TikTok Shop’s final decision.
