Facebook Ads is the optimal solution chosen by businesses to quickly find potential customers. However, to increase your ability to reach your target audience, and increase interaction and sales, you need to choose the appropriate golden time frame to run Facebook ads. Should you run Facebook ads according to time frames to be highly effective? Let’s read the article below together to get the correct answer!
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What is Facebook prime time?
This is the time when users access and use social networks the most. If you run ads during this time, it will be more effective because the ads will be displayed more. At the same time, ads will reach many people, with high interaction rates and higher conversions. However, the time frame between the objects and locations that advertisers want to reach will be different.
Running ads during Facebook’s prime time will help improve the effectiveness of ads. The effectiveness of Facebook advertising is shown through two factors: statistics and number of orders. Statistical indicators to calculate advertising effectiveness include number of impressions, click rate, average cost per interaction or reach,… Depending on each industry group and product, the index with its efficiency score.
If your advertisement is highly interactive, it will help increase its ability to reach many target customers. Facebook will evaluate your advertising as quality and the cost per result will decrease. That is the meaning of running ads during Facebook’s prime time.
Regarding the number of orders, if you are not dedicated to Facebook advertising but still decide to run ads. The main concern is the number of orders and revenue. This is the method that many people apply to find advertising effectiveness. However, if you only focus on the number of orders and ignore the indicators, improving advertising effectiveness and optimizing costs will be very difficult.
Why should you run Facebook ads during prime time?
To get the answer: “Should you run Facebook ads according to prime time?” Let’s learn about the benefits of running ads during prime time first!
In addition to complying with Facebook’s advertising policies, building attractive and engaging advertising content and targeting the correct audience. If you choose the right advertising time frame, it will also be very helpful for sales advertising. Choosing the right prime time to run Facebook ads will bring many benefits when implementing an advertising campaign:
When running ads during the hours when many people visit Facebook, your ad will have many interactions, increasing the rate of reaching the target audience and high conversion rate of orders. From there, Facebook advertising performance is significantly improved and you can reach a large number of potential customers.
On the other hand, advertising costs are optimized if you run ads at the right time on Facebook. Because your ad has many impressions and interactions, it will be evaluated well by Facebook and receive preferential bid rates.
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Should you run Facebook ads according to time frames?
Running ads during Facebook’s prime time brings many benefits to businesses in reaching potential customers, improving advertising effectiveness, and optimizing costs. However, deciding whether to run ads according to time frames or not depends on many factors: characteristics of potential customers, industry,…
The success of an advertising campaign will depend on many factors, not just the time frame. Depending on each case, you should decide whether to run ads according to time frames or not. Because if you keep trying to run ads during prime time, your budget will be spent quickly, and advertising bids will be pushed up.
Specifically, if you clearly understand your potential customers and their characteristics, you can run ads during prime time. You can set a lifetime budget to increase sales. If you haven’t determined your target audience, you need to do A/B testing to choose the best factor.
Prime time frames run Facebook ads most effectively
After getting the answer: “Should you run Facebook ads according to time frames?” Then let’s see which prime time frames run effective advertising:
Prime time frame by day
Prime time to run Facebook ads during the day include:
Morning from 6:30 a.m. – 8:30 a.m.: Most users will have the habit of picking up their phone to check the time, check messages, watch news, and surf social networks after waking up. Therefore, if you run ads during this time frame, you can reach a large number of customers.
Noon 11:30 a.m. – 1:00 p.m.: This is people’s lunch break and around this time they often surf the web for entertainment, text with friends, or surf social networks to shop. Therefore, you can post ads at the right time to increase the reach rate.
Evening 19:00 – 22:00: The time frame where everyone will rest and relax after a long, tiring day of work. They often surf social networks, text, and chat with friends. This is also the most effective time to run ads during the day.
Prime time weekly
According to many studies, the amount of spending and shopping on the weekend is higher than at the beginning of the week. If you post ads on 3 days, Friday, Saturday, and Sunday, it will be more effective.
Because the weekend is the time when users relax and rest after a tiring working week. Then people’s mood will be more comfortable and sublime. Besides, they also have a lot of time to interact with your ads. Therefore, you should take advantage of this time to post ads on Facebook to receive more interactions, reach, and higher purchase rates.
Golden hours by month
The beginning of the month is when customers decide to most purchases. Advertisements may not receive many interactions, but experts still encourage businesses to step up advertising activities at this time. Not only the beginning of the month but the end of the month is also a suitable time to run ads. This will be the time when customers will start to learn about the product to order and pay when they get their salary.
How to find prime time on Facebook
Each product or service targets a specific target audience, so the prime time frame for posting ads on Facebook will be different. If you want to find a suitable prime time to post on Facebook, you can apply the following methods:
Use Facebook page management tools
Currently, many Facebook management tools help advertisers know their customers’ active time. Facebook Page Insights is one of the tools that provide important data about the characteristics, behavior, and demographics of target customers. Based on the data provided by this software, you can determine the prime time to run effective ads and then schedule posts and run ads effectively.
Measure results when posting during prime time
If you want to choose the appropriate prime time to run ads and to clarify the issue: “Should Facebook ads be run during these hours?”. Try posting ads at different time frames and compare the interaction results between those posts. Then you need to track and measure advertising results to know the appropriate prime time when you should post ads to increase interaction.
Research competitors’ advertisements
If your competitors and you both run ads competing in the same industry, the target audience will be the same. You should then monitor and research what prime time your competitors post. In addition, see if their posts get a lot of interaction or not. From there, evaluate whether you should choose the golden time frame of your competitors to post on your site. If you choose to post this ad, make your content and images stand out more than your competitors.
How to run Facebook ads by time frame
Have you decided whether to run Facebook ads according to time frames? If you want to run ads by time frame, follow these steps:
Access Ads Manager, go to the campaign settings in the Budget and Schedule section, then select Lifetime Budget. Next, select budget & Run date (start & end) and select Run ads on schedule. You set the appropriate date and time to run the ad and move on to the next step.
Note that when setting up hourly ads, the Facebook advertising budget will not be evenly distributed to ad groups, but will be directly affected by the level of user interaction with the ad.
To deploy effective Facebook ad campaigns, rent facebook ad account from Optimal. You will access a high-trust Facebook Agency account with the best fees on the market and many attractive incentives. Using our advertising account, you will get the best advertising bids and easily camp. Because Optimal’s account is highly reliable, has spent and run many difficult products and has stability.
Because our accounts are separate for each customer, you can be proactive in creating and managing campaigns. You can use our account to launch advertising campaigns with large budgets. The quality of Optimal’s advertising accounts is guaranteed maximum: Campaign approval, strong spent, fast ad approval,… We have a quality account system that meets all customer needs.
Facebook Ads expert team will always accompany and support you 24/7: account setup, cloaking policy violation links, and optimizing ads,… In addition, we also help you handle issues regarding advertising failure approved, account locked, etc due to policy violations. For more details about the service and to receive the best quote, contact the hotline: +84819004282!
You have got a satisfactory answer to the question: “Should you run Facebook ads according to time frames?”. If you have any questions that need to be answered or want to use Optimal’s services, contact us via the hotline now!
Please see more:
- Instruct how to pay for running ads on facebook?
- How to run effective Facebook ads and optimized in 2024?
- Should you run Facebook ads yourself or hire a service?
Frequently asked questions
In case you forget to schedule advertising posts during prime time, you can also post at other times but it will not be effective. Therefore, you need to pay attention to the golden hours to post ads. To prevent unexpected situations, you can schedule advertising 1-2 days in advance to avoid missing out on high opportunities to reach customers.
This will depend entirely on your industry, product, and potential customers. Consider a few factors before deciding whether to turn off ads at night:
Target audience’s Facebook access habits: You should learn and monitor the chart of time to reach customers at night. If the number of users interacting with your ads is very small, you can turn off the ads.
Advertising budget: If you have a limited budget and want to optimize costs, you can turn off advertising at night. This helps you focus your advertising on times when potential customers tend to be more engaged.
Target customer: If your product or service is aimed at a specific group of customers and they tend to visit at night. Turning off ads at this time will result in a loss of opportunities to reach potential customers.
Deciding whether to turn off advertising at night or not depends on your specific business goals, customer habits, and your advertising budget.
