When choosing Facebook as a channel to advertise products and services to reach potential customers and increase sales, businesses often wonder: “Should you run Facebook ads yourself or hire a service?”. To help businesses make the right choice, in the article below, we will share useful information about this issue!
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What is running Facebook ads yourself?
Deploying a Facebook Ads campaign yourself means you will take on all the work in the advertising process from start to finish. The work you need to do includes: creating a Facebook account, creating a Fanpage to run ads, making a Visa/Mastercard to run ads, researching target customers, setting up campaigns, and setting advertising budgets,… Once you complete the advertising process, you need to monitor and measure effective indicators to promptly adjust your advertising campaign.
If you are wondering whether to run Facebook ads yourself or hire a service, learn about the advantages and limitations of implementing a Facebook Ads campaign yourself.
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Advantages of creating your own Facebook Ads campaign
When you run Facebook ads yourself, you are proactive in everything from creating campaigns to monitoring and optimizing campaigns towards the goal of bringing the highest efficiency. Completely proactively control your budget, and ineffective advertising campaigns will be turned off or paused.
You will not have to pay additional costs to use the advertising service because you will be the one doing it. When running ads yourself, information about advertising campaigns and business information will be kept as confidential as possible.
Businesses will be the ones who clearly understand their customers and services, so targeting advertising audiences will be accurate to help their advertising achieve the highest effectiveness. On the other hand, you can implement your Remarketing strategy on Facebook.
Defect
Besides the advantages, running ads yourself will have disadvantages:
Advertisers must constantly cultivate and learn knowledge and experience to be able to optimize advertising effectively. When businesses begin running advertising, they often spend a lot of money implementing campaigns that do not bring the expected results.
Although businesses save on the cost of hiring advertising services, they still have to pay salaries for their staff.
Facebook often has preferential policies for agencies specializing in running ads: optimal bids, and experience new features,… If your ad or account has any problems, it will be difficult to receive it. Quick support from Support Facebook.
To decide whether to run Facebook ads yourself or hire a service, you need to learn more about Facebook ad rental services first!
What is the service for hiring Facebook ads?
Instead of doing everything yourself when implementing a Facebook Ads campaign, you will hire a third party that specializes in running ads. You only need to prepare an advertising budget and service fees (remuneration for the Agency). The two parties will negotiate this service fee before creating a campaign.
This type of service will be suitable for online businesses that want to promote their products and services but do not have knowledge about Facebook Ads. Currently, the service of hiring Facebook ads is increasingly developing, providing good support for businesses. This form also has its advantages and disadvantages:
Advantages of hiring a service to run Facebook ads
You will save time and effort to improve your knowledge about running ads. Advertisers do not need to know too much about running ads because everything has been done to help you promote your products and reach potential customers.
If you choose a reputable and professional advertising agency, Facebook Ads campaigns will be highly effective, helping you increase sales. At the same time, target the target audience and optimize the advertising budget.
Limit the loss of money unjustly when the advertising parties advise you on the strengths and weaknesses of your sales strategy. Besides, they will bring you solutions to help deploy effective advertising.
Disadvantage
Hiring Facebook advertising services also has its limitations:
Your business will incur additional costs when hiring advertising services.
In cases where agencies work unprofessionally and without good capacity, not only will the advertising campaign be ineffective, but they will also lose money unfairly. Sometimes you will easily encounter scams when using the service.
You are completely dependent on a third party when you cannot control advertising effectiveness indicators and the amount of money spent. In addition, if you want to change any elements related to the advertising campaign, you must also go through a third party.
The hired units have a lot of experience and expertise, but their understanding of the product and the customers the product is aimed at is not good. This will lead to inaccurate content and targeting.
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Should you run Facebook ads yourself or hire a service?
After learning about the characteristics of running ads yourself and hiring an ad-running service. Each option will have its benefits and limitations, and depending on each situation, you should choose the appropriate solution.
If you need to launch a low-budget advertising campaign, keep Facebook ads small and simple. Learn and start running your ads on Facebook.
If you want to deploy a Facebook advertising campaign with a large budget quickly, hire a Facebook advertising service. You need to consider choosing advertising agencies with many years of experience in the profession. When using the services of reputable units, you will receive dedicated support when your advertising has problems. At the same time, you should learn more about Facebook advertising and learn about the business’s commitments.
Depending on the needs and financial resources of each business, choose whether to run Facebook ads yourself or hire a service.
Effective Facebook advertising experience
To better understand Facebook advertising as well as choose whether to run Facebook ads yourself or hire a service.
High interaction does not mean having many orders
High engagement only proves that viewers like your content, not necessarily want to buy the products you sell. Therefore, you need an effective Facebook advertising strategy. When setting KPIs to run Facebook ads, you need to achieve how many orders instead of how many approaches and clicks on the ad. Because no matter how high the reach is, if there are no orders, running ads on Facebook is worthless.
Only hire advertising agencies that understand the capabilities
When looking into Facebook advertising rental services, you should choose reputable units and understand their capabilities. Through factors: number of years of operation, technical team’s expertise, previous projects, customer reviews,…
You should carefully find out information about that advertising unit through the following criteria: commitments from the advertising agency, advertising service packages, contracts, or transaction invoices,… In addition, You should not share important business information with untrustworthy agencies and start with a low budget.
Improve your knowledge about Facebook advertising
Although you don’t need to learn intensively about running Facebook ads, you still need to learn the basics to ensure you choose the right Agency. Besides, you will understand and grasp the campaign implementation process of the hiring advertising unit to avoid wasting money. Some knowledge about running advertising that you need to improve includes factors for successful sales, how to calculate advertising costs, advertising content requirements, and how to effectively manage a budget,…
Build a backup account system
If you run your ads, you should have a backup ad account system in case the account is disabled and have a timely replacement account. You have a quality advertising account to deploy effective Facebook ad campaigns. Rent a Facebook Ads account from Optimal Agency. You will be granted a high-trust, stable Facebook Agency account with the best fees on the market and many attractive incentives.
All advertising accounts at Optimal are thoroughly vetted before being issued to customers. Therefore, you can be completely assured about the quality of your account: Campaign approval, fast ad approval, optimal bid, and account rarely locked,…
When you rent our account, you will receive dedicated support from experts anytime, anywhere. Set up a free account, cloak policy violation links with a safe and effective internal link cloaking system, content consulting, advertising optimization, and support for setting up camp (if needed),… All detailed information about the service along To receive the best quote, contact the hotline: +84819004282!
You have decided whether to run Facebook ads yourself or hire a service. Hopefully, you choose to deploy successful and highly effective Facebook Ads campaigns!
Please see more:
- Top 8 free Facebook advertising software free, best
- How to advertise casinos on Facebook effectively
- How to make videos to run ads on Facebook effectively
Frequently asked questions
The fee for running ads on Facebook will depend on each service provider. However, the advertising rental fee is calculated according to the advertising budget that the business is willing to spend in a certain period. On the other hand, the advertising service fee will depend on each industry, the type of advertising, the quality of the Facebook Ads account used to run the ads, etc. The price of the advertising service will usually have 2 service packages. Services include management fee packages and comprehensive services.
Compared to running ads yourself, hiring a service can cost more than running ads yourself. If you calculate the price per click, the price can be calculated per click that the advertising unit quotes you. However, hiring a service to run ads will bring better results than running them yourself if you can control the budget. Because advertising agencies have technical teams with high expertise and experience that will help you deploy effective Facebook Ads campaigns.
