TikTok is one of the social networks favored by young people, with a rapidly increasing number of users. Recognizing the potential of this platform, many business owners have started running TikTok ads to promote their products, services, and brands. So, should you run TikTok ads? How do you run TikTok ads? Follow the article below by Optimal Agency to learn more.
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What are TikTok Ads?
TikTok Ads involve using TikTok to conduct marketing and advertising campaigns for specific products or brands. TikTok Ads will always display the text “Sponsored” beneath them.
The ads usually appear as short videos of around 15 seconds with unique and creative content. These ads direct customers from products they are interested in on TikTok to e-commerce websites or specific web pages.
With the advantage of being a platform that specializes in short, concise, and trendy videos, TikTok ads help businesses attract customers, reach many target audiences, and drive traffic to sales pages, generating revenue and profits.
Should you run TikTok Ads?
Significant user base
Currently, TikTok is one of the social media platforms with a large user base. Therefore, running ads on TikTok allows you to reach a vast number of users. Most TikTok users are young, and the age range of customers is expanding.
This is a potential customer group for businesses wanting to promote products and brands. With just one ad campaign on TikTok, you can easily reach a large number of potential customers.
Creative content, attractive to customers
With short videos and countless topics to explore and use, you can quickly attract customers with creative content. Most users tend to absorb information faster through short videos. This enables you to run TikTok ads that direct users to sales links or other connections.
For those who habitually shop online, watching videos can stimulate purchasing behavior, thereby speeding up the checkout process and maximizing sales.
Various ad formats
TikTok supports many ad formats with different creative efficiencies, allowing advertisers to choose the suitable ad format based on their goals, usage needs, and brand content while targeting their audience. Some common ad formats include Brand Takeovers Ads, Native Video Ads, Video Challenges, In-Feed Ads,…
Freedom to create content
TikTok is also the birthplace of most global trends. This allows individuals doing business on TikTok to freely create new video content to be widely distributed on the platform. You can create effective ad campaigns with good media and marketing effects for products.
Wide reach
Running TikTok ads with short videos will easily reach customers. Especially high-quality videos can easily create trends that spread widely. The larger the user base, the greater the influence. Moreover, as the user base grows, the impact of brand campaigns on TikTok will expand.
Low competition
Although the number of users is constantly increasing, TikTok remains a powerful communication channel with vast potential for users to exploit. TikTok is an advertising platform that allows businesses to reach target customers and effectively carry out promotional and sales campaigns with optimal costs.
How to run TikTok ads?
After answering the question, “Should you run TikTok ads?” you need to understand how to run TikTok ads as follows:
Registering a TikTok ad account
There are two ways to register a TikTok ad account:
Registering a personal ad account
Go to https://ads.tiktok.com/homepage/ and click “Start” to create a tiktok ads account. Next, enter your email, phone number, and desired password. Then, agree to TikTok’s terms and conditions, then click “Sign Up”. You will receive a verification code sent to your provided email or phone number.
Then, fill in the required information, including country/region, industry, business name, time zone, phone number, and currency. Agree to all terms and click “Register”.
Provide payment and billing information, and choose either automatic or manual payment methods. The ad account will be approved within 24 hours. You can check the approval status in Account Settings under Account Information.
Renting a TikTok agency Ad account
If you want to run effective TikTok ads and experience all the features and ad formats, rent a TikTok Agency account from reliable official partners like Optimal. By using the service, you will receive a postpaid TikTok ad account with unlimited spending support and full ad formats. For more details and the best quotes, contact the hotline: +84819004282.
Setting Up TikTok Ads
Here are the steps to run ads on TikTok that you need to understand:
Choosing the advertising goals
First, log in to TikTok Ads Manager and click the “Campaign” button at the top of the page, then click “Create” to create a new ad campaign. Choose the advertising goals based on your business goals. TikTok ad goals include Awareness, Consideration, and Conversion.
Naming the campaign and setting the budget
Name your ad campaign with a limit of 512 characters and choose an appropriate ad budget. There are three types of budgets: Unlimited, Daily Budget, and Total Budget.
Choosing ad placement
After setting up the campaign, configure the ad group with features such as choosing ad placement, ad settings, targeting,… You can select automatic or manual ad placement based on your needs.
Setting up the ad
Advertisers need to fill in the fields including Url, which is the link that will be displayed when users click on the ad. Furthermore, you will need to create a Pixel code on Tiktok and then install the code into the Url where you are running the ad so that Tiktok will automatically optimize for you.
Choosing target audience
TikTok allows advertisers to select the target audience based on criteria such as gender, age, behavior, interests,… Depending on the product and advertising goals, you will choose your target customers.
Setting the budget and ad schedule
After setting the budget for the entire campaign, users need to meet the budget and set up an advertising schedule for each ad group. In the Budget section you can choose Daily Budget or Lifetime Budget. For the Run Schedule section, choose the time the ad starts and ends.
Bidding and Optimization
Choose the bidding process and optimization options, and enter a third-party tracking link to monitor ad performance. This includes optimization goals, payment events, bidding strategies, and delivery types.
Creating the ad
Create the ad with the following details: ad name, ad format, image, video, text, and link, ad preview, tracking link,… After completing the information, click “Submit”.
Now you have the answer to the question, “Should you run TikTok ads?” TikTok Ads is an essential communication and advertising channel that helps businesses promote products and services and maximize sales.
Please see more:
- The most standard video size running TikTok ads in 2024
- 10 How to trend Tiktok fastest, attract millions of views 100%
- Why your TikTok videos are not going viral?
FAQ
The cost of running Deeplink ads or general TikTok ads varies depending on several factors such as ad format and goals. To start an ad campaign on this platform, a basic budget is required. TikTok requires a minimum budget of 300,000 VND. If you decide to increase your budget at the campaign level, the minimum is 500,000 VND. The minimum budget at the ad group level is 400,000 VND. Depending on the ad format chosen, the cost of TikTok Ads will vary.
To ensure your ads have sufficient budget, the minimum budget at the campaign level is $50, and the minimum budget at the ad group level is $20.
