Are you looking into running ads but are not sure about the possible consequences? Although running ads can increase your website traffic, improve sales, and expand brand coverage without spending a dime, we do not encourage this action. In the article below, Optimal Agency will explore the serious consequences of running Google ads. From the possibility of sudden increases in advertising costs, and traffic not from potential customers, to the risk of Google Ads accounts being suspended and other consequences.
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What is run without paying Google Ads?
Run without paying Google Ads is the behavior when users deploy advertising campaigns but do not pay for the amount used. People who perform this behavior often create sub-accounts and use sophisticated techniques to “borrow” and run free ads on the Google Ads platform. This is a sophisticated form of “debt evasion”, taking advantage of loopholes in Google’s payment system to commit fraud.
To run without paying Google Ads, people often use virtual or physical visa cards from banks where the cardholder does not have to declare their income. They deposit money into the card and use that money for advertising, avoiding debt like on traditional visa cards. Currently, Google has banned the use of physical cards for advertising payments. Instead, users can choose an automatic payment method similar to a bank credit card, with a payment limit of usually 50 USD. If the advertising campaign budget exceeds this limit, Google Ads may allow the ad to run beyond the limit and debit it. The situation of running without paying Google Ads illegally has caused Google to blacklist advertising in Vietnam. Therefore, Google Ads accounts in Vietnam are more closely monitored. This action often occurs in some small individuals, negatively affecting those who run genuine ads. Therefore, we do not encourage the use of the “borrowing” algorithm to run ads, because this not only violates Google’s policies but also harms the general advertising environment.
Run without paying Google Ads only brings short-term benefits
In general, Google Ads brings many significant benefits to help businesses achieve their business goals effectively. Using Google Ads can help you increase sales, expand brand coverage, and raise awareness of your products or services without having to spend a penny from your pocket. However, although running without paying Google Ads can help you achieve these results temporarily, we do not encourage this action. This is a violation of the law and community standards and hurts those who run genuine ads.
- One of the outstanding benefits of Google Ads is the ability to increase website traffic. Your ads will be displayed on Google search results as well as partner websites, helping businesses attract more new customers and increase traffic to your website. This not only brings the opportunity to reach potential customers but also helps improve the effectiveness of marketing campaigns.
- In addition, when you can reach a large number of potential customers, the conversion rate will also increase significantly, thereby increasing revenue and sales. Increasing the number of new customers not only contributes to improving revenue but also creates opportunities for sustainable development in the future.
- Google Ads also helps increase brand awareness. Your ads will appear on Google search results, helping customers remember your brand every time they search for similar products or services. This not only increases brand awareness but also helps create a lasting impression in the minds of customers.
- Another benefit of Google Ads is the ability to target customers precisely. You can target specific customer groups based on geographic location, age, gender, interests, and online behavior. This helps you optimize your advertising campaign and focus on target customers, thereby improving advertising effectiveness.
- Google Ads allows you to control advertising costs effectively. You can set a budget for each campaign and adjust advertising costs to ensure optimal efficiency. This helps your business to monitor and manage costs appropriately, thereby increasing the effectiveness of advertising campaigns without exceeding the set budget.
Readers can refer to other related articles such as Google Ads extensions.
What are the consequences of running without paying Google Ads?
Running without paying Google Ads can have many serious and unpredictable consequences, affecting not only the individual who performs this action but also the entire advertising community. Those who deliberately circumvent the law will not receive the results they deserve, and below are some specific consequences when running without paying Google Ads.
- Google Ads accounts are suspended en masse: One of the biggest consequences of running without paying Google Ads is that advertising accounts are suspended. When too many accounts are suspected of non-payment, Google will have to carry out a strict suspension and inspection process. This process can lead to accounts, even if they are “clean,” being unreasonably locked, causing inconvenience in appealing and reopening accounts. In addition, reviewing new accounts will take more time, creating a big barrier for beginners and can lead to abandoning advertising plans. To avoid these risks, you should use Google advertising services by regulations and ensure full payment.
- Domain with unpaid warning: When running Google, your advertising account and domain may be warned for unpaid balance. This not only damages the reputation of the business but also negatively affects future business operations. If you put yourself in the customer’s shoes, seeing a warning about unpaid balance will reduce their trust in your service. To continue using the advertising account, you need to pay the debt to the service provider. Running without payment not only harms the advertising account but also reduces the reputation of the business and can lead to serious legal and financial consequences.
- High advertising bids: The increase in running without paying Google Ads leads to high advertising bids. When many units lose trust and have to bid higher to ensure their ads are displayed, this inadvertently pushes the bid price too high according to the law of supply and demand. Businesses often have to set many keywords and bid high to increase visibility, but this does not necessarily help optimize the campaign. Stuffing many keywords into a campaign and bidding high can be ineffective and increase advertising costs without achieving the desired results. Therefore, businesses need to identify the right target audience, bid reasonably, and use related keywords to optimize the advertising campaign.
- Impact on customer discounts: Many advertising units currently implement a discount policy for customers, but if your advertising account is in arrears, you will not be able to give discounts to your customers. Discounts are a short-term solution and cannot compensate for the long-term consequences of arrears. Customers may only care about discounts without realizing the consequences behind it. To develop sustainably in the advertising field, you should focus on optimizing advertising campaigns and bringing long-term effectiveness to customers.
- Reduce brand reputation: Running advertising without ads not only affects that individual but also affects other advertisers and businesses. If you are an advertising company, this behavior can lose customer trust and damage your reputation. Customers will not want to cooperate with a unit with a history of violations and running advertising without ads. For individuals or businesses that want to promote their brand, running advertising without ads can harm themselves, and increase keyword bids and domain warnings. Your advertising account may be locked and the associated visa card may be blacklisted by Google. To protect the reputation and future of your business, use reasonable and legal advertising strategies.
- Visa card locked, blacklisted: One of the serious consequences of running ads without advertising is that the Visa card can be locked or blacklisted by Google Ads. Although this form can bring short-term benefits, it will lead to many serious consequences for businesses. Therefore, advertisers should avoid running without advertising and look for more reasonable advertising strategies to achieve maximum business efficiency and protect the reputation of the business.
Should you run without paying Google Ads?
Regardless of the reason, running without paying Google Ads is still a controversial and risky action. This form not only has potential legal risks but can also seriously harm the reputation and trust of the individual, unit, or business that performs it.
For individuals or advertising agencies, running illegal campaigns not only reduces the value of their services but can also damage their reputation and credibility. These actions not only negatively affect relationships with customers and partners, but can also lead to being removed from advertising platforms, reducing market access opportunities and leading to unforeseen financial risks. This behavior can make customers and partners feel insecure when cooperating, which is especially important in the advertising industry, where trust and credibility are essential.
For large brands and companies that manage their own advertising and marketing campaigns, running illegal advertising not only harms their website but also affects the image of the entire brand and company. An unpaid advertising campaign can lead to warnings, reduce website credibility, and damage the company’s image and reputation. These consequences can have a lasting impact on the growth and success of your brand, hindering your ability to build and maintain relationships with customers and business partners.
In addition, running ads without permission can lead to serious legal and financial problems. Large companies often have strict financial and advertising controls and regulations, and violating these regulations can lead to serious consequences, including fines, lost contracts, or even litigation.
Whether you are an individual or a business, running Google Ads without permission is not a sustainable solution. Not only does it damage your credibility and reputation, but it can also lead to serious legal and financial consequences. Instead, focus on implementing legal, transparent, and effective advertising campaigns to build and maintain credibility and achieve sustainable business results.
In this article, we have outlined many serious consequences of running Google Ads. Before deciding whether to run ads without advertising, you should carefully consider the risks and possible consequences. Grabbing and skipping money may bring short-term benefits, but have you thought about the long-term consequences if customers know that you have done this? Therefore, think carefully and choose to become a genuine advertiser. This will not only help you maintain your reputation but also ensure the sustainability and success of your advertising campaigns.
Please see more:
- How to run TikTok shop ads with high effective and low cost?
- How much do Tiktok Ads cost
- How much do Google Ads cost? How to calculate Google advertising costs in 2024
Frequently asked questions
When running ads without advertising on Google, your account may be banned immediately or for a long period, depending on the severity of the violation and Google’s policies. Usually, when detecting fraudulent behavior or policy violations, Google will suspend or ban the advertising account immediately. Account bans can last from a few days to several weeks, or in severe cases, the account may be permanently banned. To avoid serious consequences, you should comply with Google Ads regulations and advertise transparently and legally.
Google Ads fraud is not uncommon, but it is not common in the mainstream advertising community. Although some individuals or organizations take advantage of loopholes to avoid payment, this is an unsustainable and risky method. Google is constantly improving its systems to detect and prevent fraud, and it takes strict measures against violating accounts. Therefore, fraud not only harms the person doing it but also damages the reputation of the advertising industry and negatively affects the online advertising environment.
