The correct steps to set up a Google Ads smart campaign

A Smart Display campaign is a default campaign type in Google Ads that enhances the effectiveness of Google advertising. With this solution, targeting a business’s potential customers becomes significantly simpler. So, what is a Google Ads smart campaign? What benefits does it offer, and how does it work? Read the article below from Optimal Agency for more detailed insights!

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What is a Google Ads smart campaign?

Google Ads smart display campaign provides a sophisticated solution for managing complex campaign variations, helping you expand your customer base and increase conversion rates. With a Google Ads smart display campaign, you can deploy ads across Google’s display network in various formats, thereby reaching users at every stage of the customer journey—from those with similar interests to those ready to make a purchase. Google Ads smart display campaign helps automate and optimize targeting while efficiently bidding based on collected data. The system displays your ads across most ad spaces, aiming to reach more potential customers and optimize conversion rates. This campaign combines three key optimization techniques to make targeting, bidding, and ad creation easier and more accurate:

• Automated bidding: Based on the target CPA (Cost Per Action) strategy, Google Ads smart display campaign optimizes your bids based on conversion potential in each ad auction, ensuring you spend efficiently for every ad opportunity.
• Automated targeting: This campaign adjusts targeting to ensure your ads appear in the places that are most likely to drive revenue. This helps optimize your advertising budget and focus on high-value opportunities.
• Automated ad creation: The ad creation process is automated based on the information you provide, such as headlines, descriptions, and images. This ensures that your ads fit across most display network spaces, keeping them relevant and engaging.

These optimization tools allow Google Ads smart display campaigns to maximize ad performance, broaden reach, and effectively improve conversion rates with precision.

When should you use a Google Ads smart campaign?

A Google Ads smart display campaign is ideal for businesses looking to improve advertising efficiency and expand customer reach. This solution is suitable in the following cases:

• When you want to attract customers more effectively: If your business has been using manually targeted ad campaigns but needs a new approach to attract customers more effectively, a Google Ads smart display campaign is the right choice. With automated targeting and optimization, you can precisely and efficiently reach potential customers.
• When you’ve met conversion requirements: If your business has achieved the necessary number of conversions and is using conversion tracking, a Google Ads smart display campaign will help optimize your existing ad campaigns. It leverages conversion data to improve targeting and bidding, thereby enhancing ad performance.
• When you want to engage users earlier in the purchase process: If you’ve previously only used remarketing to advertise on the display network and want to broaden your reach, a Google Ads smart display campaign helps you engage users earlier in the purchase journey. This allows you to interact with potential customers from the early stages, before they decide to make a purchase.
• When you’re new to display advertising or need an efficient, easy-to-manage strategy: If you’re new to display advertising or looking for a quick, effective, and less time-consuming strategy, a Google Ads smart display campaign is an ideal solution. Automation and optimization reduce the workload and make managing your ad campaigns easier.

As you can see, a Google Ads smart display campaign helps run Google Ads much more effectively. With simple setup and management processes, along with its outstanding benefits, it’s a smart solution that businesses should leverage in their marketing strategies.

Steps to set up a Google Ads smart display campaign?

To set up an effective advertising campaign on Google Ads, follow these detailed steps:

Step1: Set your campaign goal

First, define the specific advertising goal for your campaign. This is the basic step to ensure your ad strategy achieves the desired results. Make sure you’ve linked your business’s Google account to your Google Ads account for seamless integration and campaign optimization.

Step 2: Fill in your business information

Next, fill in your business information, including your business name and website. Google will scan your website to gather data and provide display images for both mobile and desktop for you to verify the accuracy of the information.

Step 3: Choose your advertising objective

Identify the advertising objective that aligns with your business needs. There are four main objectives to choose from:

• Increase phone calls to your business: Suitable if customers mainly contact by phone.
• Increase sales or leads on your website: This option is suitable if transactions take place mainly online.
• Drive foot traffic to your physical business location: Choose this objective if you have a physical store and want to drive customers to your store.
• Increase views and engagement on YouTube: If you have a YouTube channel and want to grow your channel or increase video views.

Step 3: Design your ad

Google requires you to write an ad with three headlines and two descriptions. Google can scan your website to suggest appropriate headlines and descriptions, which you can then edit as needed.

Step 4: Refine your ad topics

Add the ad topics you want to implement. Google will suggest topics based on your website scan, and you can add, remove, or edit topics as needed.

Step 5: Select ad locations

Add the ad topics you want to implement. Google will suggest topics based on your website scan, and you can add, remove, or edit topics as needed.

Step 6: Select ad locations

Set the geographical area where your ad will appear. You have two options:

• Set by radius: Define a geographic radius around your location.
• Set up specific locations: If you have multiple locations or branches, add them to your settings.

Step 7: Set your campaign budget

Set a budget for the ad campaign. You can choose the budget suggested by Google or enter your desired budget manually. Afterward, review all campaign settings to ensure accuracy.

Note: After completing the account registration, it may be beneficial to pause the Google Ads smart display campaign initially, as it may not deliver optimal results for a new account.

Benefits of a Google Ads smart display campaign?

Google Ads smart display campaign offers several outstanding benefits that help businesses optimize advertising and achieve better results. Here are the main advantages you can leverage when using a Smart Display campaign:

• Fast results: One of the biggest advantages is the ability to deliver quick results. With the automated strategy adjustment mechanism of Smart Display, you save time and effort on manually adjusting your ad strategy. The system automatically makes necessary adjustments based on collected data and feedback, allowing you to see fast and effective results without much intervention.
• Intelligent and easy to use: Google Ads smart display campaign is not only intelligent but also very easy to use. You no longer have to worry about manually optimizing your ad campaigns. Smart Display’s automated system handles the optimization, from targeting to bidding, reducing management burdens and allowing you to focus on other campaign aspects.
• More effective customer targeting: Google Ads smart display campaign are highly useful for identifying and reaching potential customers. By using data collected from user interactions and behavior, Smart Display helps target customers with the highest conversion potential, thereby improving campaign efficiency and optimizing advertising resources.
• Cost optimization: Advertising costs are always a crucial factor. With a Google Ads smart display campaign, you don’t need to spend too much or frequently adjust bids for your campaign. Smart Display automatically optimizes costs and bids based on factors such as conversion potential and ad effectiveness, helping you save on advertising budgets while achieving desired results.

In conclusion, Google Ads smart display campaigns are a powerful tool that businesses should take advantage of to improve advertising efficiency and reach marketing goals.

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