Facebook advertising is often a game of numbers. To determine if a Facebook ad campaign is effective, you need to create a lot of ads and test them. Testing various ad creatives increases your chances of finding a winning ad that drives high-quality results for your business. However, creating new ads is often a time-consuming and labor-intensive process. If you’re facing this problem, don’t worry, because this blog post will show you a quick and easy way to create more Facebook ads. Let’s dive into the details with Optimal!
Before we get into the blog post, I want to mention that Facebook has many different ad formats, such as text, images, statuses, and videos. In this article, I will guide you on how to easily create a large number of video ads. Video ads on Facebook can be said to be the current trend because it’s the easiest way to reach a large number of customers on both Facebook and Instagram. With just 30- to 60-second videos, you can attract thousands of customers who are interested in and buy your products.
Preparation steps to create a lot of Facebook Ads with high-quality videos
You might not have issues with quantity when using image or carousel formats, but video is different—it’s harder and takes more time, especially if you want high-quality, professional production. Many businesses lack the internal expertise to create quality video ads themselves, so they have to hire external videographers, video editors, etc., which can be very expensive.
Many advertising experts have said, “You have to test a lot of different ad creatives,” and you might think, “Oh my gosh, how can I possibly create dozens or even hundreds of video ads? That’s completely unrealistic.”
But the information below will show you that it is, in fact, possible.
The secret lies in the hook
Most advertisers overlook the beginning of their ad videos, but the hook is the most crucial element to keep viewers engaged. If the first three seconds of your video don’t evoke curiosity, most customers will scroll past without watching the rest. For example, if your ad is 60 seconds long but the first three seconds fail to make a strong impression, customers will swipe away and miss the remaining 57 seconds. So, how can you create a video with a powerful hook that captivates your audience?
The first step is to plan and film two complete ad videos. Next, you need to find 10 different locations to shoot the opening, or “hook,” which is the video’s first line. Let’s use an example to make this clearer.
If you’re filming in an office environment because it fits your brand, you can create many different hooks simply by changing the camera angle. You can film in one direction, then just move the camera to another side. The background will be different, and you’ve got a new location.
Combine this with various “verbal hooks” (captivating opening lines), and you’ll have an even more powerful combination. With 10 different hook locations combined with 10 different opening lines, you can create a massive number of unique videos without spending a lot of time. Let me explain how you can easily create many videos with 10 different opening visuals and 10 different opening lines.
Typically, you can do this quickly and simply:
Go to one location → say 10 hook lines.
Go to another location → say the same 10 hook lines.
Create variations by breaking down the video
The majority of ad videos, which typically run for 30-60 seconds, are divided into three main parts: the hook (the opening), the body (the main content), and the CTA (the call to action). When you create 10 different hooks, 3 different bodies, and 2 different CTAs, you get up to 60 video versions (10 x 3 x 2). You heard that right—this is a key strategy we often recommend to clients who come to our agency. This approach not only helps you increase the effectiveness of your video creation but also significantly reduces your filming and editing costs.
This is a strategy that very few Facebook ad agencies will advise you on. It helps you maximize the time and money you spend on videographers and editors. All the hooks can be filmed in just one session. For example, you can travel from point A to point B and deliver each hook line sequentially. This doesn’t take much time but still creates great visual variety.
Some examples of how we build promotional videos to attract customers
To make videos more appealing, we’ll create several verbal hooks as follows.
This is the type of question you can ask right at the beginning of the video. For example:
- Questions that potential customers will answer “yes” to:
- “Are you struggling to run Facebook ads?” — This could be a verbal hook for us.
- “Do you spend too much time cooking and cleaning?” — if you sell related services.
- “Are you spending a lot of money on ads but seeing no results?” — for businesses promoting new products.
- “Do you dream of changing your career?” — Imagine a business targeting customers who want to switch jobs would use this line.
- Conditional statements
This type is more specific than a question. Potential customers will be particularly interested if they feel they belong to the group mentioned and will achieve their desired results.
For example:
- “If you spend over $100,000 a month on Facebook ads, we guarantee to improve your ROAS (Return on Ad Spend) by 30% within 3 months.”
- “If you can’t walk your dog in the park because they are too excitable, we have the perfect program for you.”
Using these verbal hooks helps customers understand the benefits of using your service.
As for the video itself, we’ll use customer testimonials and success stories from those who have used our videos. This builds trust with potential clients.
Conclusion
Creating a lot of Facebook ads isn’t as difficult as you might think. By applying the strategies in our article, you can generate dozens, or even hundreds, of videos without spending a lot of time. This is a strategy that very few Facebook ad experts or agencies are willing to share. We are sharing this knowledge to explain why you should consider using our agency’s advertising services. So, why should you?
Why you should rent a Facebook ad account
As I’ve mentioned, our ad agency has spent over $100 million in ad budget, and that’s a conservative figure. I always want the numbers I present to be precise. That ad spend has generated more than $300 million in revenue for our clients—clients from all over the world and from various industries.
Moreover, we are proud to be Meta’s largest and most reputable partner in Vietnam.
Optimal Agency offers many different types of accounts, suitable for individuals as well as large businesses. We are committed to generating significant profits for our clients when they use our services.
