Email marketing is one of the effective marketing and customer care channels chosen by many businesses. If you use this channel correctly, your business will have more potential customers, build relationships, and retain customers. To achieve the best results, you need to send emails at the right time, otherwise it will be a waste of budget. Therefore, you should refer to the article below by Optimal Agency to understand the golden time to send marketing emails with the highest open rate!
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The importance of sending emails at the right time
Sending emails at the right time is important because it affects the recipient’s attention, open rate, and response rate. According to experts, determining the best time to send emails plays a very decisive role in the interaction and success of an email marketing campaign.
Every day, each user will receive a certain number of emails. For office users, only 65% of emails received will be directly interacted with, the rest will not be opened or thrown into the trash. According to some studies, the email open rate drops to 1% after 24 hours of the email being sent to the inbox. This means that if your email recipient does not open the email on the first day of receiving it, it is very likely that they will never read it. If the email is ignored, the business will waste time, effort and budget for the email marketing campaign.
Each specific audience has different habits and Internet usage time, so the time to receive and read emails will be different. Therefore, you need to determine the golden time to send marketing emails to each specific audience to increase the open rate. With today’s fierce competition, businesses face many competitors, so determining the right time to send emails when the recipient is most likely to open is very important.
The perfect time to send your business’s marketing emails may be different from that of other marketers because the target audience is not the same. Moreover, determining the right time to send emails also depends on factors such as industry, customer target, etc. When you send emails to important customers, you should learn about their working habits and schedules to increase the ability to read and respond to emails.
The principle of sending emails at the right time is to avoid sending emails during working hours that are too late or early. At the same time, avoid sending emails on weekends or holidays and customize the email sending time according to the user’s time zone. Besides, you should use automated tools to schedule emails to be sent at the most suitable time.
When is the golden time to send marketing emails?
The best days of the week to send marketing emails
According to many studies, the ideal days to send emails during the week are from Tuesday to Thursday. Which, Tuesday is the day that reigns supreme for sending marketing emails because the number of emails opened is very high, leading to higher click-through rates and website traffic. In addition, Thursday is the next best day to maximize email open rates.
The reason why these 3 days of the week are the best time to send marketing emails is that Monday is a busy day for meetings, and the new week’s work plans and they are less interested in advertising information. Friday is also a busy day to compete for KPIs to have time for the weekend. If you send emails at this time, they will be forgotten. Of course, the last 2 days of the week will be the time when customers and partners rest, so these are also ineffective days to send emails.
For promotional campaigns, you should send emails 5-7 days before the program takes place. Learn about your customers’ email access habits, pay attention to time zones, and conduct testing to choose the right time to send emails. This will help improve the effectiveness of your email marketing campaign and optimize costs.
Best time of day to send marketing emails
Once you have determined which day is the most perfect for sending emails, you should then choose the best time to send emails. The time to send marketing emails greatly affects whether customers open the email to read. If you send emails at the right time, it will be easy to convert subscribers into customers. But if you send them too late, your emails may be under other promotional emails and forgotten.
According to some studies, the best time to open emails and click-through rates are 6 times higher if you send emails from 8-10 am and 3-4 pm. To help your email marketing campaign achieve the highest efficiency, you should draft your message and schedule the email to be sent about 1 hour before the above time.
The best time is when the email message is opened the most and the morning has the best interaction time. However, this is only information for reference, and to know the exact time, you should research the behavior and habits of the target audience and then conduct testing to choose the right time to send the email.
On the other hand, you should pay attention to the behavior and email marketing strategy of your competitors. Check your inbox every day to learn more about promotional emails, and learn and gain experience to apply to your campaigns.
Time to send emails according to recipients
For recipients who are business partners or businesses, you should send emails on Tuesday to Thursday every week from 9:30 am to 3:00 pm. Because at these times they often spend checking email and have more time to read emails. Because Monday is usually an important time for strategic meetings, summarizing the work of the previous week. Friday is the race with KPI so people rarely open emails. The last two days of the week are usually the time they use to rest, so sending emails at this time will be very ineffective.
Regarding the time to send emails to consumers, most of their free time online is concentrated on the weekends, so start sending from 5 pm to 8 pm. The most effective sending day is from Friday to Sunday. Then they will have more time online to consider and learn about the products and services you provide.
Best time to send emails by country
The open rate of marketing emails by time of day varies by region. In Vietnam, the popular time for emails is in the morning. With 21% of total opens occurring from 9 am to 11 am on computers. For mobile devices, the open rate is stable from 8 am to 9 pm.
In the UK, the most popular time to open emails is around 4-5 pm, while mobile devices are most likely to open emails at 6 pm. Countries like Germany, Spain, Australia, and New Zealand are more likely to open emails in the morning. You need to understand the ideal time to send emails in each country to plan a suitable email marketing campaign.
Factors affecting the time to send marketing emails
If you have not yet chosen the golden time to send marketing emails, consider the following factors to make the right choice:
Research customer behavior and demographics
Understanding customers, and customer demographics is essential to choosing the right time to send emails. Because your customers will be different groups of people with different habits and behaviors, the ideal time to send emails to these groups will be different. Marketers need to observe and carefully research customer behavior in different geographic locations.
Products and services provided
It is one of the important factors to determine the perfect time to send emails. If you are a business providing B2B solutions, the best time is Tuesday. If you operate in the entertainment industry, choosing Friday or the weekend to send emails is the best.
Email Frequency
When you send too many marketing emails, it will annoy readers, but if too few, it will not create an impact. Some studies show that subscribers will want to receive marketing emails at least once a week. Therefore, you should schedule emails at the appropriate frequency.
Email subject line
The subject line is an important factor in determining whether your email is opened and viewed. Before sending an email, you should write an attractive, outstanding subject line to attract the recipient’s attention. Combined with sending emails at the right time, it will encourage the recipient to open and view the email.
User experience
This is also one of the factors that affect the email open and read rate. Because after users open and start reading the email, their experience will determine whether they will open your emails in the future. Therefore, you should design user-friendly emails with clear, easy-to-understand content that provides benefits to customers and ensures mobile friendliness.
Through our sharing about the golden time to send marketing emails above, we hope that you can find the most ideal time for each of your customers. From there, it helps to increase the open rate, click rate, and conversion rate, helping to improve the effectiveness of your business’s email marketing campaign.
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Frequently asked questions
How many marketing emails should you send to customers each day is a question for marketers implementing email marketing campaigns. Normally, to avoid being considered spam, you should not send more than 30 emails/day to the same IP address. You should use multiple emails and different IP addresses to send emails and the interval between sending emails is 30 seconds. Moreover, you cannot manually send multiple emails at the same time to customers. Instead, you should use tools to automatically schedule emails at the right time.
You should send marketing emails on Tuesday, Wednesday, and Thursday from 8 am to 10 am and from 3 pm to 4 pm. According to many studies, emails sent during this time have 6 times higher open and click rates than other times. Schedule your emails about 1 hour in advance to get the best results from your email marketing campaign.
