If you want to deploy Facebook Ads campaigns to achieve the best results, you need to understand the terminology in running Facebook ads. Understanding advertising terms will help you read and evaluate the effectiveness of a campaign. Let’s join Optimal Agency experts to review the most common advertising terms that Advertisers need to know!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is the term Facebook Ads?
Those are words that people running Facebook ads often use. These are words related to resources, techniques, situations, and specific cases for running ads. Therefore, these are specialized terms used in Facebook advertising that people can hardly find an overview of anywhere. These terms are used by Advertisers to express a concise intention.
The importance of Facebook Ads terminology cannot be denied in helping advertisers grasp the performance status of their advertising campaigns. When advertisers can understand the status and evaluate the effectiveness of Facebook ad campaigns, they can come up with advertising optimization methods to achieve the best results.
Terminology in running Facebook ads
General Terminology of Facebook Ads
Campaign
This is the term for advertising campaigns on Facebook. Accordingly, an advertising account can create many campaigns. For each campaign, you can create many ad groups and for each group, you can use many different ad templates.
What are Adset and Ad?
Each advertising campaign will include many ad groups and ads. Adset is an advertising group and when setting up a campaign, you will need to set up basic information for the ad group: target audience, and advertising budget. Everything is done in AdSet.
Ad are the smallest level in Facebook advertising. You can set up content, images, and calls to action in the ad. That’s what your target audience sees when scrolling through Facebook.
Policies violation
The term used to refer to products that violate advertising policies includes counterfeit goods, functional foods, adult products or services, etc. You should carefully study the advertising policy of the company. Facebook to know which products and services are banned or restricted from advertising on Facebook.
Facebook spends money
One of the terms in running Facebook ads that you need to know. Facebook spends money within the budget you set and distributes ads. If Facebook doesn’t spend money, it means your ad won’t be displayed.
Run ads
Advertisers deploy Facebook Ads campaigns but do not pay fees to Facebook. Most advertising accounts can only be used once, after which the account will be disabled. The amount of money from advertising depends on the amount of money you spent on the previous Facebook Ads campaign.
Target
This term refers to Facebook advertising targeting. Currently, Facebook provides many precise advertising targeting criteria: gender, age, region, interests, and behavior to help localize the right audience group for advertising. You can also use similar or custom audiences. The advantages of this target group are close to the target customers of the product or service.
Facebook advertising account
This is a tool that helps you deploy and manage advertising campaigns on Facebook. Currently, there are two popular types of advertising accounts: personal advertising accounts and business advertising accounts. Depending on your needs, choose the appropriate account type. You can create a Facebook Business account to enjoy more incentives and support.
If you want to have a quality Facebook Ads account to deploy effective advertising campaigns. Rent a stable, high-trust Facebook Agency account with the best fees on the market and many attractive incentives from Optimal. A senior partner of Facebook with many years of experience in the field of advertising account rental. With massive advertising resources and a team of highly specialized Facebook Ads experts.
Every advertising account is censored carefully before being issued to customers, so you can be assured of the quality. Campaign approval, spent money strong, ads are approved quickly, the best bids, and accounts are rarely locked. Using our No Limit account you can deploy many campaigns and Ads with large budgets.
Optimal’s team of experts will always accompany and support you 24/7 throughout the advertising account rental process. Set up accounts, cloak policy violation links for free, advise on how to create quality content, and support effective advertising optimization,… Support for new Fanpage levels with extremely preferential fees and handle account-related issues. Account disabled due to policy violation. For details about the service and to receive the best quote, contact the hotline: +84819004282
The account has been flagged
This phrase refers to an advertising account that has been disabled and cannot be used to run ads. There are many reasons leading to this situation including: violating Facebook’s policies and Community Standards. Your fanpage running ads has problems: spam, fake likes, or ads being reported a lot by Facebook users,…
Click Through Rate
Known as Click Through Rate and it is the rate of users clicking on the ad. CTR calculation formula = (Number of clicks/Number of impressions) x 100%. This index shows customer interest in advertising and conversion ability,…
Frequency
One of the terms in running Facebook ads that you need to know. This term is understood as the frequency of advertising displayed to a customer. When you access Ads Manager, you will see the Frequency column. The larger this number is, the better the customer’s memory of the product or service.
PPE
This is an acronym for Page Post Engagement, which means running ads to increase interaction. The main purpose of this type is to optimize the amount of interaction with the post. Specifically, optimize likes, shares, and comments for advertising posts. This term will direct advertising to people who have the habit of interacting on social networks. In addition, it also relies on other behavioral factors to increase the number of interactions from this target group.
Customer file
Customer file is one of the important Facebook advertising terms for advertisers. Used to refer to groups of people with similar interests, behaviors, demographics, etc. If you correctly identify the target customer file, the Facebook Ads campaign will be highly effective.
Test
The term running Facebook ads means testing. It is one of the very important steps for any advertising campaign. Performing advertising testing will let you know the most optimal state of your advertising at a reasonable cost. The factors that you need to pay attention to when testing are: time and timing, advertising content, and target customer file.
Budget
If you are learning about terms in running Facebook ads, you cannot ignore this term. It is understood as an advertising budget and it is the core element to deploy Facebook Ads campaigns. When setting a budget, you need to start with a low budget, place ads daily, and prepare strong enough financial resources to run long-term advertising campaigns.
Terminology Facebook Fanpage
Potential Reach
A term refers to the estimated number of potential customers that can be reached by your ad. To determine this index, advertisers will rely on two factors including budget and the target audience group that your advertisement is targeting.
Placement
This is the term for where your ad will appear. Currently, Facebook ads will be placed in the following positions: Mobile Newsfeed, Computer Newsfeed, and Right column of Computer Newsfeed.
Newsfeed
This term is used not only in Facebook advertising but also by regular Facebook users. Newsfeed refers to the news feed that users access to Facebook to browse content shared by friends, relatives, or pages and Facebook ads that they have previously followed.
Page Engagement
Among the most commonly used terms in Facebook advertising. It refers to the amount of user interaction on ads. This is the most common term in advertising today because all advertising is aimed at user interaction. These interactions include likes, comments, shares, clicking “Read more”, video views, etc. The higher the Page Engagement, the more effective the ad is, and the possibility of getting potential customers is very high.
Page Like
This term is used to refer to the number of Likes generated during the process of running Facebook ads. Running Facebook Ads, the number of likes is generated from the Like button on advertising posts or the Like button following Fanpage. If this index is larger, it means your ad receives the attention of many users.
Post Engagement
The term Facebook Ads is used to refer to the actions that users perform on the ad. Specifically, with ads that include videos, the user clicking to watch the video is counted as an action. In case the ad has a link to the web and the user clicks to access a specific landing page about the product or service, it is counted as an additional action.
Reach
A term used to refer to the number of users who reach or see the advertisement. With interactive advertising, the number of reaches will not be charged and the ad will be charged when the user clicks on the ad.
Report
The ad report returned during and after implementing a Facebook Ads campaign. The information contained in the advertising report includes the number of impressions, click-through rate, bid price for each interaction, etc. Businesses will rely on these indicators to evaluate advertising effectiveness. From there, new advertising strategies can be devised to achieve the set goals.
Result
The term Facebook advertising is used to refer to results from campaigns based on specific actions from users. Depending on the advertising goals that businesses set for advertising campaigns, the results will be determined as high or low.
>>>Click now: How to resist a disabled ad account
Terminology about Facebook advertising costs
CPA
The full name is Cost Per Action, a term used to refer to the method of calculating conversion advertising costs. This means that advertisers will only pay advertising fees to Facebook when there is a specific conversion from the user: leaving contact information, ordering, or payment,…
CPM
The abbreviation for Cost Per Mile is a term used to refer to the method of charging per impression. If you choose this charging method, you will need to pay for 1000 ad impressions.
There is also the term average CPM which means the average fee for 1000 ad impressions. Whether this cost is low or high will depend on many factors of each Facebook Ads campaign.
CPC
One of the terms in Facebook advertising is used to refer to advertising costs. Also known as Cost Per Link, this method will charge a fee based on each user interaction with the ad. Specifically, users: like, share, click read, comment,… Facebook has charged advertising fees.
The term average CPC refers to the average fee an advertiser must pay for each user interaction on an ad.
Cost Per 1000 Reached
This is the term used to refer to the fee an advertiser paid for 1,000 ad impressions. You need to distinguish this term from CPM because it is the cost paid for 1,000 ad impressions in an entire campaign.
CR
The acronym stands for Conversion Rate. It is the conversion rate of the advertisement. Based on the objective chosen by the advertiser, there will be several completed conversions out of the total number of impressions.
Facebook ad bid terminology
Bid
This term is Facebook’s bid which is the highest cost that a business accepts to pay for 1000 ad impressions, 1 interaction, or 1 conversion generated from the ad. You can set your ad bids in your Budget and schedule settings while setting up your campaign.
Price
This is the cost you pay to Facebook based on 1000 impressions, for each interaction or conversion of the ad. This index is always lower than the actual bid price because Facebook always wants to attract more people to use its service.
Service contact
FACEBOOK CASINO ADS ACCOUNT FOR RENT
Stable account and best fees
Chat with Optimal Agency
 |  |  |
Some other terms about other Facebook advertising
In addition to the common terms in running Facebook ads above, you can learn more other terms including:
- Audience: is the object of the advertisement and when running ads, Facebook will support targeting audience files that you think are your potential customer files.
- Audience Network: these are websites and mobile applications that are allowed by Facebook to become content partners. At that time, Facebook advertising templates could display ads on this platform.
- The campaign spending limit is understood as the Facebook advertising campaign spending limit.
- Conversions: the specific action of converting users after clicking on an ad.
- CPL: is the acronym for Cost Per Lead, meaning the average cost to create 1 lead customer.
- Delivery: the term used to refer to the process of delivering advertising to consumers.
- Pixel: is the tracking code taken from the advertising account. Advertisers can take this code and attach it to the sales website to track user access. Then deploy remarketing campaigns from this customer file,…
Above are all the common terminology in running Facebook ads that you need to know. Hopefully, you can understand the terms to apply and deploy effective Facebook ad campaigns.
Related articles:
- How to make videos to run ads on Facebook effectively
- How to run Reels Facebook ads simple and effective?
- 6 Simple and effective how to optimize Facebook ads
Frequently asked questions
Some common terms in Facebook Ads that advertisers need to understand. Including CPC (Cost Per Click), CPM (Cost Per Mille), CPA (Cost Per Action), Impressions, Reach, Frequency, Click-through rate (CTR), Conversion rate, and Retargeting.
You need to learn and understand the terms when running ads on Facebook to know the indicators to evaluate advertising effectiveness. By understanding advertising terms, you can know which metrics are important and help you deploy a Facebook Ads campaign that gets the most results.
