One of the oldest and most effective communication channels in the marketing strategy of many businesses is outdoor advertising. This method helps brands reach a large number of target customers, increasing brand recognition. So what are the most popular types of outdoor advertising today? Let’s explore with Optimal Agency in the article below!
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What is outdoor advertising?
Also known as OOH (Out Of Home) advertising, it is understood as all forms of advertising of products, services, brands,… that take place outside the living space. It is presented on external surfaces through images, text messages, or media to attract customer attention. Appearing for a long time, it reaches users in many places: on the streets, on vehicles or in public places,…
If other forms of media only reach a certain number of viewers, outdoor advertising cannot measure the number of reaches. Users can access ads from many distances, different times, or encounter them multiple times. At that time, the brand image will be deeply imprinted in customers’ minds, increasing market coverage.
Every outdoor advertisement contains simple messages that are easy to understand and remember. The colors and images of the advertisements are always eye-catching, vibrant, highly creative, and realistic. Types of outdoor advertising to suit the installation space. The values that advertising brings increase brand awareness, increase sales, etc. However, businesses need to register with the government to manage the area where advertising is located.
Outstanding advantages of outdoor advertising
Access to a large and diverse number of customers
Because advertisements are placed in prominent locations, outdoor advertising is the form of communication and advertising that attracts the most viewers. The advertising message conveyed is easy to remember and understand, so all audiences can receive the advertisement. Advertising signs are placed in crowded locations so they have the ability to reach a large number of customers.
Diverse types of advertising
Businesses have many choices in types of advertising with different ways of deploying messages, locations of appearance as well as different areas of business activities. Depending on the characteristics of each product or service, budget and campaign goals, businesses can choose appropriate advertising methods. For example, advertising on vehicles with high mobility, compact size, flexible deployment time,…
Convey the message vividly and creatively
Not only are there many types of outdoor advertising, but this form of advertising is becoming more and more creative. With images and messages conveyed vividly through vibrant colors, unique designs, and elaborate words. Thanks to that, advertising has the ability to attract people’s attention and help them remember the brand quickly.
High repetition frequency
Advertisements are permanently installed and appear on the streets day after day. High advertising frequency and repetition help increase brand recognition. Advertising hoardings operate 24/7 and mobile advertisements appear in many different areas to impact the minds of customers.
Cannot turn off or change channels
Unlike ads on social networks, users can turn them off or ignore them. However, for outdoor advertising, users will not be able to ignore it. Encountering advertisements many times makes the brand image and message deeply imprinted in the minds of customers.
Low cost
Although outdoor advertising will require costly billboard design and installation costs. However, the number of people that advertising reaches is very large. Furthermore, with the frequency of repeated advertising as well as conveying vivid messages and building brand awareness, the CPM cost calculated per ad display is quite low.
The most popular types of outdoor advertising today
Large outdoor advertising billboards
Also known as high-altitude advertising signs, they are large signs of 60 – 80m2 or more and about 5m above the ground. With its large size and height, the ability to display images to customers from afar is very good. This type of advertising is usually placed on main roads where many people are passing by and last for 3 – 6 months to reach customers. The most common signs include billboards, hoardings, billboards, etc.
Low-level outdoor advertising billboards
Possessing a compact size from 3 – 15m2, low height at the eye level of passersby, about 2m or less to reach customers at a close distance, all information is absorbed quickly and at low cost. Forms of OOH advertising using low-level signs include bus shelter advertising, outdoor advertising light box signs,…
Advertising on means of transport
A form of advertising decal placed on the outside of transportation vehicles such as buses, taxis, trains, etc. to promote the image and brand of the business. This form of advertising is highly mobile, helping businesses advertise effectively and increase brand coverage. Businesses can deploy this type of advertising in many provinces to increase brand promotion effectiveness.
Outdoor advertising roadshow
This is a mobile form of outdoor advertising on the street. This type of advertising aims to attract strong public attention in a short time suitable for opening events and launching new products. This form of advertising is widely used by brands for their campaigns. Roadshows of walking, cycling, etc. with uniform costumes and vehicles will make a strong impression on customers’ minds.
Digital screen advertising
Big brands often use this form of advertising. Advertisements will appear on LCD, Led, Frame screens,… by applying digital technologies. This is the most popular type of advertising today with its vividness and creativity. At the same time, it is highly effective in conveying strong messages to customers.
Businesses can broadcast advertisements in many forms such as TVC, animation, slides… to attract the attention of passersby. Although highly effective, the cost of this type of advertising is not cheap. Outstanding forms of digital outdoor advertising today include LED advertising screens, LCD advertising screens, Frame advertising screens,…
Outdoor advertising in specific locations
This form of outdoor advertising reaches customers visually and closely. Many big brands have deployed outdoor advertising campaigns at airports, shopping centers, supermarkets, cinemas, train stations,…
For each location, the brand will reach a specific audience group and advertise differently. The campaign was carried out in crowded places to help bring the best efficiency in reaching customers.
Through the article, you have learned the most popular types of outdoor advertising today. From there, choose the appropriate advertising form for your business to build brand awareness, and increase sales and profits. In addition, we also provide other information such as Google Ads advertising policies, which will definitely help readers.
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FAQ
Each type has its own outstanding advantages. In particular, digital screen advertising and high-altitude billboard advertising bring high efficiency but are expensive. Advertising at bus stops or other means of transport is also quite attractive and you can apply it. Depending on your budget, goals, and audience your ad will reach, choose the appropriate form.
Outdoor advertising has been around for a long time and has become popular in many countries with constant innovation. Not only are the signs boring, but they can also be creative in a unique and impressive way. Today, 3D advertising with the ability to highlight brand images in customers’ minds is the top choice of many brands.
Instead of focusing on all types of advertising, priority should be given to using appropriate forms of outdoor advertising such as LED screens and media advertising. Advertising is increasingly aimed at creating interaction with customers. At the same time, combine outdoor advertising with advertising on social networks.
