One of the factors that attracts target customers to click on ads is images. What is the image size for Facebook ads to impress viewers and help ads achieve the best results? Please follow Optimal Agency article below to know the most standard image size for Facebook ads!
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The importance of image size for Facebook ads
Images play an important role in Facebook Ads campaigns with the ability to convey business messages to target customers quickly and easily. Using advertising images of the right size will help make Facebook ads more attractive, impressive, and professional in the eyes of customers.
Furthermore, standard advertising photo sizes also ensure that customers can see the photo fully and receive the message that the photo wants to convey. Appropriate advertising image size will help ensure clear, attractive display images and bring optimal campaign effectiveness, increase conversion rates, and reduce advertising costs.
This is the factor that attracts and retains customers, improves order conversion rates, increases sales, and creates a difference compared to competitors. High-quality and standard-sized ad images help increase engagement and ensure compliance with Facebook advertising policies to limit ad disapproval or account disabling.
Summary of the most standard image sizes for running Facebook ads today
The size of Facebook ad images will depend on the number of images in the ad template. Choosing the correct standard facebook ad post image size will help arrange impressive images and attract target customers. Below is a summary of standard Facebook ad image sizes for your reference:
Image size for Facebook ads
Article advertising is a suitable form for businesses that want to promote business activities and their products and services.
Facebook ad image size with 4 square layout
If you want the advertising image to be displayed to users with a 4-square layout, then size the first 4 images as 900×900 pixels. For the following pictures, you can take photos of any size as long as the image is vivid and attractive. Just take this standard size, ensuring the product frame will be clear, vivid, and have a beautiful layout.
Advertising image size: 1 horizontal image & 3 lower images
For advertising images, articles are displayed with a layout of 1 horizontal image and 3 small pictures immediately below. You need to take the top horizontal image size of 900×603 pixels, the next 3 images below are 900×900 pixels in size. You can size the next pictures as you like.
Facebook advertising photo size: 1 vertical image and 3 small images next to it
Is a beautiful layout that you can use when promoting posts with images. This Facebook ad image size is quite popular. Suppose you want to advertise a post on Facebook displaying images with this layout. In that case, you need to take the first image as 589×900 pixels, the 3 small images next to it are 900×900 pixels, and the remaining images are arbitrary sizes.
Image size for running Facebook ads: 1 vertical image and 2 small images
For this layout, you can use 3 images in the advertising article. If you want the advertising image to display with this layout, you need to take the first vertical image size of 448×900 pixels and the 2 small images next to it are 900×900 pixels.
The size of the advertising image is 1 horizontal image and 2 small images below
If you want the ad image in your article to display a layout like this, you can only advertise for 3 images. The first horizontal image size is 900×452 pixels and the 2 images below are 900×900 pixels.
Facebook ad image size with 2 horizontal image layout
With this layout, you can only promote 2 images in one post. The standard size of both images is 900×452 pixels.
Advertising image size for 2 vertical images
In case you do not want to display 2 images in a horizontal layout, you can choose a 2-image vertical layout. The standard advertising image size for 2 images is 900×900 pixels.
The image size of the 3-image advertisement is equal
If you want the images in your ad to be displayed in this layout, you need to get the standard image size for 3 images which are 900×900 pixels.
Standard Facebook ad image size for a single image
In case you do not want to advertise too many images in the article at the same time only one is enough. The important thing is that you need to choose the size to make the image the most beautiful, vivid, and attractive. You can choose one of the following two image sizes: 900×900 pixels or 1200×900 pixels.
If you only use a single image to run ads on Facebook, you need to ensure the image has a beautiful design. At the same time, having the ability to convey complete information about the product helps improve the effectiveness of the campaign.
Image size for running Facebook ads is based on the form
Besides choosing the photo size to run Facebook Ads according to the advertising article, you can choose the photo size according to the selected advertising form:
Facebook Feed Ads
This is the most common and simplest type of advertising. The ad will appear on the user’s news feed along with posts from their friends and favorite groups. Advertising images that can be used for this form of running Ads include images, gifs, videos, panoramas, and 360-degree photos.
The specifications for Facebook Feed Ads image sizes are:
- Recommended image size: 1200 x 628 pixels.
- Minimum width and height: 600 pixels.
- Minimum resolution is 1080×1080 pixels.
- Recommended aspect ratio is from 9:16 -16:9, but crop to 1.91:1 with a link.
- Recommended image formats are JPG & PNG.
- Images with text are 20% smaller.
Facebook Carousel Ads
Facebook carousel ads are one of the perfect ad formats to showcase brands, products, and services using multiple images and videos. The image dimensions of the Facebook carousel ad are:
- Recommended image size: at least 1080 x 1080 pixels.
- Minimum width and height 600 pixels
- Number of rotating cards: 2 to 10
- The recommended ratio is 1:1.
- Maximum image size 30MB.
- Recommended image formats are JPG & PNG.
- Aspect ratio tolerance: 3%
- Images have less than 20% text.
Facebook Right Column Ads
Applies only to desktop ads that typically appear in the right column of a Facebook page and perform very well. The size of the Facebook ad image in the right column is:
- Recommended image size: 1200 x 628 pixels.
- Resolution: minimum 1080×1080 pixels
- Minimum width and height: 254 x 133 pixels.
- The aspect ratio is 1:1.
- Recommended image formats are JPG & PNG.
- Images have less than 20% text.
Facebook Instant Articles Ads
This form of advertising allows advertisers to distribute articles at a fast pace through the Facebook application. Furthermore, you can optionally set up ads for posts
Facebook Instant Articles Ads image sizes are:
- Recommended image size: 1200×1200 pixels
- Minimum resolution: 1080 x 1080 pixels.
- Aspect ratio: 1.91:1 to 1:1.
- Recommended file type: JPG or PNG
- Maximum capacity: 30 MB
Facebook Marketplace Ads
The marketplace operates like a mini e-commerce platform where sellers and buyers meet and exchange goods. If you use this feature, your ads will be delivered on Facebook Marketplace. Also, promote items and reach audiences who are interested in or have purchased similar products.
Facebook Marketplace Ads image size:
- Minimum size: 600 x 600 pixels
- Minimum resolution: 1080 x 1080 pixels.
- Aspect ratio: 1:1.
- Recommended file type: JPG or PNG
- Maximum capacity: 30 MB.
Facebook Collection Ads
It is an ideal form of advertising for brands selling on e-commerce platforms to appear in users’ news feeds. These ads take users to a full-screen in-app landing page dedicated to showcasing the product. Users can shop directly from here.
Facebook Collection Ads image sizes are:
- Recommended Facebook ad image size: 400 x 150 pixels
- Minimum resolution: 1080 x 1080 pixels.
- Minimum width and height: 600 x 600 pixels for images.
- Aspect ratio: 1:1 (from 1.91:1 to 4:5 supported)
- Maximum capacity: 30MB for images
- Recommended format: JPG or PNG
- The text ratio in the image must be less than 20%.
Event Facebook Ads
This type of advertising allows businesses to promote their events on social networks, reaching and encouraging their target audience to participate. The technical specifications for Facebook event ad photo sizes are:
- Recommended Facebook ad image size 1920 x 1080 pixels
- Recommended ratio: 1.9:1
- Recommended format: JPG or PNG.
- Maximum file size: 30 MB
- The proportion of text in the image is less than 20%
Click To Web Advertising
This form of advertising directs users to visit the website to refer to and select products to help increase conversion rates:
- Recommended Facebook ad image size 1200 x 628 pixels
- Recommended format: JPG or PNG.
- Maximum file size: 30 MB
- Recommended ratio: 1.9:1
- Percentage of text in images < 20%.
Sponsored Message Ads
Advertisers can chat and interact directly with their customers on Messenger with this sponsored message ad:
- Recommended image size: 1200 x 628 pixels
- Minimum width and height: 254×133 pixels.
- Image ratio: from 9:16 to 16:9 supported
- Minimum width and height 600 pixels
- Recommended image formats: JPG and PNG
- Maximum capacity: 30 MB.
Facebook Lead Ads
This form of advertising provides users with an information form similar to a Google form. If potential customers are interested in the ad and want to learn more about the product or service, they will leave basic information such as full name, phone number, email, and address,… Type of ad This advertisement has a standard image size of:
- Recommended Facebook ad image size 1200 x 628 pixels
- Recommended ratio: 1.9:1
- Recommended format: JPG or PNG.
- Maximum file size: 30 MB
- Percentage of text in images < 20%
- Include a call to action (CTA) to motivate customers to take action.
Note when using Facebook advertising images
In addition to understanding the standard Facebook ad image size, you need to pay attention to the following things when using advertising images to minimize the situation of your Facebook advertising account is flagged or disabled:
- The size of the advertising image needs to be in the correct ratio.
- Do not use sensitive images: revealing skin, sensitive parts, etc.
- Do not use violent images: images of blood, violence, causing discomfort to viewers, etc.
- The text ratio in advertising images must always be less than 20%.
- If you run ads on your computer with the new Facebook interface, you should only use 1 – 4 photos, the 5th photo will display as 5 photos similar to your account.
- If you only run on mobile devices, you can use 5 or more images.
- If you want to upload a sharp image, increase the image resolution to 1800 x 1800 pixels and save it as PNG.
- Facebook ad image size also depends on the quantity and quality of the images you choose. Depending on the advertising purpose, you should choose the most suitable images and sizes.
Through the sharing above, you have grasped the most standard image size for Facebook ads today. From there, you can create suitable advertising templates to increase your ability to reach target customers and achieve the best results!
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Frequently asked questions
Facebook ad image size depends on the ad format and display location of the ad. The parameters of the ad image will vary depending on the campaign goal. Even in an advertising campaign, you need to prepare many images with different sizes to display on each platform in different formats.
A beautiful advertising photo of the right size on Facebook will help your advertising post increase engagement, likes, and comments. If you want a beautiful photo to run Facebook Ads, you need to follow the 1/3 rule to get a balanced ad photo, ensuring the text ratio in the ad image must be less than 20%. At the same time, use reasonable colors and should only use 1 – 2 different fonts for images.
